Nicole Cimo-Holmon

Joined February 2021

About

Event Marketing Director, IMPACT

Feb 2021 - Present

Did you know 84% of people say that they've been convinced to buy a product or service from watching a brand's video?

You could be missing out on 84% of sales by not leveraging the power of video. Don't let it happen!

Join Marcus Sheridan , Tyler Lessard , Liz Moorehead , David Meerman Scott , Zach Basner , Chris Marr and many more as they deliver the secrets to making video your best revenue driver (it's actually easier than you think.)

Secure your spot for Video Sales & Marketing World today by heading over to the EVENTS tab.

Are you in? Comment below if I'll see you on July 20th! See More
Writing copy that not only engages and relates to the audience but also gets them to take action seems like a challenge a lot of us face, myself included!

So what are the tips, tricks, and best practices I've heard from experts?

Build a narrative that your audience will say "Yeah, that's me!" Speaking of audience, know who your audience is Keep your copy concise and clear (no jargon please) Make the action clear so it feels like a no-brainer
What else needs to be said that I didn't mention?

Also, I'm thinking Liz Moorehead 's session -How to write absurdly addictive website copy your ideal buyers will love - may be a good pitstop if you relate to this! See More
Nicole Cimo-Holmon
Nice topic!

  • Like Connor DeLaney said, know your audience. Furthermore, you may have a few target audiences... target wisely and use copy that pertains to different groups when you can. Don't assume your offering is a 'one size fits all'.

  •  Be conversational and use personalization. Use words like 'you' and 'your'.

  • As already mentioned, be simple and concise. Provide a taste of your product or service and its benefits in marketing materials, but leverage your website as your biggest asset. Make your readers want to know more by driving them there. Then, use your website as your #1 revenue driver! (Cue: Website Optimization Summit.)