Nick Bennett

Joined April 2020

About

IMPACT

Feb 2018 - Present

I had a moment not too long ago where a blog title I wanted to roll with was exactly the character limit in HubSpot on the first try.
I threw my arms up in the air triumphantly and let out a little "woo!"...alone...in my wood-paneled basement...

I didn't share it with anyone because I didn't know anyone else that would appreciate that win in the process of what others may call "insider baseball" or "sausage making".

But we're a whole community of Content Managers and we know the satisfaction and the feeling of those types of wins!

Share yours and let's celebrate See More
Looking for others in the manufacturing/industrial B2B space that have already done this. What are your tips and tricks? If you do not have any, don't worry! We will be sharing ours as we go! There are very few players in our industry doing this so we are rather ahead of the curve. We are essentially working to create "the food network of the industrial/manufacturing B2B space". See More
Nick Bennett
Hey  Nathan Dube !

While I haven't done this specifically for the manufacturing/industrial B2B space, I have been down this road before so here is a bit of what I've picked up along the way:

1. Gather all the audience data you possibly can. This info may feel obvious to you but not so much to potential advertisers. Think things like:
  • unique monthly sessions
  • monthly 
  • role
  • seniority
  • geographic location
2. Affiliate programs are your best friend when getting started. Audible is kind of the gold standard for this one as I'm sure you've seen a LOT of podcasts and videos "sponsored" by them. Check out their program here for inspiration.
3. CPM pricing is hard to manage and not worth it unless you are >1 million hits/month. Even at that, still not totally worth it. I'd still suggest sticking with affiliate programs.
4. Have a clear outcome set for what an ad placement will look like. For example, podcasts get a 30-second pre-roll and 60-second mid-roll, links in the show notes. Here is a great list of resources from Midroll on this.

Let me know if you'd like clarification on any of this!

Hope this helps!

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