Demitris Maddox

Joined March 2021
We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.

With this email we nurture them and send them email spread out over the next month.

On the thank you page we offer them a free intro lesson.

My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without providing their email.

Or is is smart to ask for their email so we can follow up?

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If I am running Google ads to an awareness info guide and a buyers guide.

Should I,

A. Have the content be ungated but have an option box where they can get the guide emailed to them? This might allow them to explore the site and see something else that might interest them.


B. Have it gated on the landing page and email them the guide.

Kevin Phillips what do you think? See More
I am looking for some resources around pop ups. I will be offering a pdf download for an email.

I want to know how long should I wait until I show them the same pop up again. 1 day 2 days etc?

Is a pop up good or is a whole page takeover better?

I will be triggering these on exit intent. See More