Mark Young

Joined October 2020
I'm curious about everyone's thoughts on this Reddit thread: Tell me why I'm wrong: Organic social media is a waste of time (B2B)

Our team (we are in the commercial real estate industry) has been doing a lot of restrategizing for 2022 and we keep getting hung up on our organic social media strategy.

I've spent a lot of time analyzing our audiences, engagement, etc. on each platform and have (kind of) come to the conclusion that our social media is planning is a bit of a money pit. We spend time creating and scheduling content, but none of our social campaigns have lead to any meaningful revenue or contacts that I can track.

We are planning on trying to launch a social selling strategy with a handful of our employees and seeing where that... See More
Mark Young
there's literally no organic each on FB and IG. LinkedIn you still get good reach but you kinda need to know a thing or 2 about how the algorithm, works. With Linkedin its really all about the personal profiles and who is in the networks. If you have a lot of your target market inside your network and you are posting content that's interesting and relevant to them then you'll get engagement but it does mean showing up frequently (like 3-5 times per week). Then there's actually growing your network with new contacts. The algorithm is actually going to present your content to the new connections in the first 2 weeks to see how strong the relationship is. There's a lot more to it... this is what I do for clients (social selling, content creation, LinkedIn coaching) - happy to have a chat if you like...