Mark Baratto

Do today what others won't, so tomorrow you can do what others can't.

Joined April 2021

About

Over 15 years of experience in marketing, sales, operations, and events. MPACT+ Event Manager, Backyards of Key West Gallery owner, artist, brand creator, and local Key West podcaster.
I know this wasn't a "typical summer" but I'm curious to see how many leaders we have in here that took some time off this summer.

Now that September has just started, I want to know who is geared up to take their business to that next level!

Is that you?

If it is, I'd love to hear why.

...it's time to brag, so go all out in the comments! See More
I'm working on the first article in a series for IMPACT and I was curious about the best way to position the articles to be recognizable as a series and still SEO friendly + valuable for someone who hadn't read any previous articles in the series.

If you have any examples of article series you publish each month, that'd be amazing for inspiration as well. Thanks! See More
Mark Baratto
I'm always a big fan of writing articles that keep the reader wanting more! Think of the sequence to be like:

1.  Some of you may have a problem like this....
2.  Now that we have gone over the problem, here are some action items to take...
3.  Once you solve that problem, another one may come up which is....
4.  Stay tuned for our next article where we go over some more action items to solve that problem.

Has anyone else used this type of sequence while inserting all of the lessons from, "They Ask, You Answer?"
We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.

With this email we nurture them and send them email spread out over the next month.

On the thank you page we offer them a free intro lesson.

My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without providing their email.

Or is is smart to ask for their email so we can follow up?



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Mark Baratto
This may be longwinded, but bear with me Demitris Maddox

What we all deal with in the eCommerce world is turning the Cold to Warm to a sold customer. We all want to turn a cold customer right into a paying client, but that rarely happens. There is a trust issue when it comes to online that people lack, compared to in-person (which is why Cold to Sold works in retail when done right).

It sounds like what you are trying to do is warm up your audience and pre-qualify. Besides all of the awesome advice given so far, you could try listing out all the points you are trying to capture from the survey right on your website.

Think about it like, "The top 10 things you need to know before you are ready for lessons," and then list them all out. I think if at the bottom of this you had a form to fill out saying something like, "If you answered 'YES' for 5 out of 10 of the questions, then you ARE READY for lessons. Provide us your email and we'll send you a free lesson so you can get to know our teaching style and learn a little bit more of what you'd be in for by signing up."

I love your idea about giving them the lesson and taking them on a journey to get to know your business better by sending them emails with value. When doing an email sequence, always keep in mind the success that TV series does and lay them out like:  You have a problem, we have a solution (take this action), and here is another problem you may have.... stay tuned for the solution in our next email.

With all that, you can also try creating a "Lead Gen" ad in FB / Insta where you can test language and creative, with the call to action being to sign-up for your free lesson. The cost is inexpensive enough where you can test and see what language may work the best. With these types of ads, the person's name and email are already pre-populated, which makes signup conversion much better. You also never know, you may end up paying $0.30 per lead and then retarget/close them after the 3rd email.

I hope this helps!
Dear IMPACT + Team,

For Liz Moorehead ,Creating memorable, engaging compelling content for Beginners, I am at 71% and almost done taking notes. For Kevin Phillips , The Big 5 Course, I am at 17% and will finish that last.




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Mark Baratto
Great job Jimmy. it's super important to have your personal goals in alignment with your business goals. So many successful leaders focus on one, then the other to keep their minds in balance.
For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
Liz Moorehead , Ramona Sukhraj , Nathan Dube , Bri Stauffer , Mark Wilson , Katie Martens , Betsy Francoeur , Jeremy Sutton , Paul D. Grant See More
Mark Baratto
I agree with a lot of the comments already here. I think when you show your sales team that they will close more sales in a faster time, AND be able to eliminate unqualified sales calls because of content, they will be on board.

Something you/they may want to watch is Liz's free course on "The revenue team approach to sales enablement content."  Her course goes through some important points like:

  • What sales enablement content is (and isn't)
  • What a revenue team is and how the revenue team model is the key to your success
  • How to run powerful content brainstorms with your sales team
  • How to leverage Liz's custom-built revenue content brainstorm tool
  • How to report on the ROI of your content, so no one ever questions your value

If you haven't already, give this one a listen since there may be some nuggets in it to talk through with your team!

https://app.impactplus.com/courses/the-revenue-team-approach-to-sales-enablement-content/course-overview-38/582 
I just finished reading this book the other day and honestly, it's changed the way I approach thinking about how my work and personal lives intertwine.

The book challenges the idea of needing to have balance and replaces that notion with finding satisfaction and prioritizing what makes your life satisfied.

For example, my prioritization for satisfaction could be: Family Work/Career Health Social Education If I take the time to meet each of these five priorities, I know my life will be more satisfied. While I know we've all read a lot of self-help books, I'd recommend this one over others! See More
Mark Baratto
Great find Connor. You always need to check in with yourself to make sure you are in balance. If you take the time to get your car serviced, you BETTER take the time to get your MIND serviced too ;)
If you are in sales, or even if you are just customer-facing, I encourage you to take IMPACT+'s course: Fundamentals of virtual selling

1. It's authored by the man himself - Marcus Sheridan (educational AND entertaining)

2. This course alone is worth the investment into IMPACT+ Pro

3. I get to be personally trained by Marcus and IMPACT's coaches and this course helped me realize:

a. repetition helps
b. I've forgotten a few fundamentals
c. Even the most seasoned sales-professional can improve in a few key areas

So do yourself a favor and take one hour and 11 minutes out of your week this week to watch this course.

Then practice with your peers and apply the basics to your sales calls. Your customers and your company will love you for... See More
Mark Baratto
This is definitely a MUST!!
This could be a huge SEO consideration moving forward for YouTube and video creation.

Are you utilizing chapters in your videos? How can you optimize your strategy to implement this? Would love to check out your channel or examples you have seen that are using chapters well! See More
Mark Baratto
This is definitely a game-changer! If you are wondering how to create these Video Chapters, here is a great resource:  https://support.google.com/youtube/answer/9884579?hl=en

We just signed a new contract for a deal worth $800,000 - $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!

Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?


I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.

However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited... See More
Mark Baratto
Awesome job Nathan! Way to go putting up the big W on the scoreboard!!
Brandon Hafeli and the Bill Ragan Roofing team are CRUSHING it with video content!

Brandon sent this recap video over to me showing the wins and trends they're seeing in the early stages of their video journey and I couldn't be more impressed.

Views are starting to build and the CTA rates really tell the story of how valuable this content is. That hockey stick growth is coming up quickly.

Way to go Bill Ragan Roofing team, keep up the amazing work! See More
Mark Baratto
Amazing job  Brandon Hafeli ! Keep us posted on your progress!
Happy Monday IMPACT Plus!

Curious as to what everyone is reading/just finished. I'm about to wrap up Exponential Organizations by Salim Ismail and just started Think Again by Adam Grant.

One of my favorite takeaways from EO is that the "half-life" of a learned skill used to be 30 years, but that has been reduced to 5 years with the rapid pace of learning in today's world.

So, I'm curious... What are you reading and what are your current takeaways?

I'm keeping track of all of my books in our Better Book Club and hope to see y'all in there as well! See More
Mark Baratto
Love all the choices!
Dear Impact plus community, Does anyone have any sales ideas that have worked for them that could potentially work for me. I need help in generating sales? See More
Mark Baratto
Jimmy, I know I'm late to this thread, but one piece of "gold" that most of us sit on and don't utilize is our phone's contact list. When I was a business owner myself and just getting started, I too had sales issues. 

One of the things that really helped get me started was reaching out, one by one to all of the contacts on my phone. The secret for me was not to "sell" my contacts but rather to ask them if they knew anyone looking for what I was selling, or if they could refer me over 3-4 people they knew that could be interested.

Not only did I reconnect with people I have not spoken with, but half of them gave me 1 referral... some even gave me 10, and some even turned into clients.

This led to enough business to get me started, especially since the leads were "warm" and were FREE... except for the thank you gifts send to my contacts that led to the business :)

I hope this helps!