Lindsey Schmidt

Joined May 2020

We are going to start collecting video testimonials from customers. We have many great customers we can approach, which is excellent.

Curious - is there an interview template with questions available through Impact Plus?

Chris See More
Lindsey Schmidt
Chris Wastney check out this playlist that  Rolando Vega has of his customer stories! He does a great job of capturing what the company was like before they started working with his team, what they did to implement the work they did with his team, and the state of the company after implementing what they started with his team:
We are employing a new videographer. Our last one was awesome and had all his own equipment. The new guy doesn't really have much because he is newly qualified. So we are looking to buy in the right kind of kit to get some awesome TAYA videos made See More
Lindsey Schmidt
Darran Smith Check out this page for ideas, it has a variety of kits for various budgets: I also wrote this article that outlines the must-haves when it comes to video equipment:
We used to have a subscription to Vidyard but no longer have one. We are looking for a 1:1 video tool that we can use to create video easily on a desktop and include in an email. Will the free version in Vidyard allow us to do this? Is there another tool that others use to create 1:1 videos easily that does not require a $3000 per year subscription? See More
Lindsey Schmidt
Larry Kagan the Vidyard Free version is a great option. There are some other tools as well, including Soapbox from Wistia and Loom. As mentioned in the thread below, Loom does not integrate with HubSpot, so if you'd like to have that integration, that product may not be the best fit for you. 
Hi! Just starting out with video doing case studies of financial advisors who use our start-up planning software in their offices and wondering what the minimum you all think I need is in terms of equipment. I like the idea of two cameras for different views, but also want to be cost conscious as we are just experimenting so far.

I've only ever used point-and-shoot digital cameras and phones in my personal video experience, but of course want this to be high enough quality to not look too amateur.

Also I'm not sure where to start with sound equipment, but I know it's important. See More
Lindsey Schmidt
Hey  Erin Faherty ! I'd recommend checking out this kit:
AQUILA is looking to hire a new video producer to join our TAYA-focused marketing team.

The right candidate for this position will be a skilled video producer and editor with the ability to find and create stories across a variety of topics. You’re comfortable with different types of video - from property and neighborhood spotlights, to tenant and influencer interviews, to educational content for the AQUILA Learning Center. You will be responsible for producing video content that aligns with the brand, mission and goals of our company, our clients and our properties.

You can learn more about the position and apply here: See More
Lindsey Schmidt
Lex Russell  Thanks for sharing this! It might be helpful to post in the videographer's group as well to see if anyone has a connection to someone who could be a good fit :) 
I always use just the basic markers for myself but I didn't know you could drag them open to see the notes on the timeline! Cool little trick for sure. See More
Lindsey Schmidt
I almost never use markers when I get the opportunity to edit, but maybe that's just me?! 
Video & SEO can be confusing. I found this breakdown really helpful for simplifying best practices.

Some of my takeaways were:

Make sure videos have dedicated pages User actions should be simple, not complicated to make it easier for Google to find your videos Simple, but necessary, make sure your videos have "public" access

And, if you're using Vidyard, make sure to connect it to Google Analytics to learn more about viewing habits on your website.

Have a video SEO tip? Share it in the comments below! See More
4 1 5
This could be a huge SEO consideration moving forward for YouTube and video creation.

Are you utilizing chapters in your videos? How can you optimize your strategy to implement this? Would love to check out your channel or examples you have seen that are using chapters well! See More
Brandon Hafeli and the Bill Ragan Roofing team are CRUSHING it with video content!

Brandon sent this recap video over to me showing the wins and trends they're seeing in the early stages of their video journey and I couldn't be more impressed.

Views are starting to build and the CTA rates really tell the story of how valuable this content is. That hockey stick growth is coming up quickly.

Way to go Bill Ragan Roofing team, keep up the amazing work! See More
Hey Everyone,

Does anyone have any thoughts on Vidyard vs Vimeo? We are just starting our video journey and would probably start on basic plans for either. We don't like the Vidyard ad in the free version either. Hoping we don't have to have it if we pay for Pro. We just need a clean way for our sales team to send out videos to prospects, know if they at least started watching a video, and have the ability to trigger a workflow in HubSpot from that event.

Thanks! See More
Lindsey Schmidt
Starting at the Teams package you can get the custom branding for Vidyard. I'd agree with Connor. There are other options, check out this comparison article on a similar platform to Vidyard, Wistia:

Vidyard vs Wistia for video hosting. Which is better?
Hi all!

I am new to the videography world. I'm working on putting together a list of equipment we would need in the office so that we can shoot videos quickly and easily instead of trying to find a studio, hire a freelancer, etc.

We're a small business with about 10 employees total. Up to this point, we've been filming via zoom/webinar software and just repurposing that footage.

Please send me any links to specific things that would help! Type of camera, lighting, backdrops, lapel mics, etc!
We're starting from scratch basically.

Stephanie Irvin
Iowa raised word-nerd

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Lindsey Schmidt
Stephanie Irvin you're in good hands with a ton of the responses here, but if you'd like another resource, check out this article I wrote on the subject:
1.) How long should a bio video Be? And what info should it Include?
2.) How long should a intro video be? And what should it include?
3.) Still working on the the topic to discuss about for the third video?

P.S. I am just going to do these videos once and post on website. See More
Lindsey Schmidt
Jimmy Beasley I'm super excited that you're getting started with video. You definitely have the right attitude to shoot, and publish! One question from me, what's the difference between an intro video and a bio video? I'd recommend subbing out the Intro video for Landing Page video. For the third video, an 80% video would be my recommendation. Check out the article on those here:
Dear impact plus community,

I am left with a very difficult decision. With financial resources limited and resources in general highly limited. I don't know which one of these I should go with, based on the in-depth information and examples that Tom has provided. They're both great ideas and I love that.


But I am using the Basic Calendly Package and it would cost me $12/month for the pro. To add allow me to add more content

For option 2, Create an " in-between" landing page and hire a professional videographer to do it right in how it is in the sample. See More
Lindsey Schmidt
Creating the video yourself might be easier than you think :) Check out this recording from last year's Video Sales and Marketing World for how to set everything up. 
I am looking for an article, video, or examples of writing a "Best" type article. Any help is greatly appreciated. Thanks. See More
Lindsey Schmidt
Larry Kagan here's a good example from one of  Brian Casey 's clients:
This is Jimmy Beasley, the President and Founder of Jimmy's Computer Service. On behalf of Bob and Connor, it is truly an honor and privilege to be here with you guys and becoming a pro member. Truly want to thank Bob and Connor for all they have done and for getting me set up. I am looking forward to learning a lot as there may be, if it would be alright with the community if I could get some feedback on things that I already have. I would greatly appreciate it. And again it is great to be here. Looking forward to seeing what impact pro has to offer.

This is my business: See More
Lindsey Schmidt
Welcome, Jimmy! 
Carina Duffy , Jessica Palmeri , Jennifer Barrell and I were all discussing this issue that we've been seeing within the different industries we work with. So we have a question for you:

Are you experiencing this issue? What content have you created to address this? (And please share an example if you have one!) What has been the response from some of your prospects/customers?
Let us know in the comments! See More
This has been discussed in prior threads, however, it's so interesting that YouTube continues to grow. The biggest contributors to this growth seem to be the increased viewership on TV platforms, which is a recently add behavior that can be tracked on YouTube's channel dashboard.

Lindsey Schmidt , Jason Linde , and Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future? See More
Lindsey Schmidt
Future! The reason being the point this article makes about younger audiences watching on the connected TV. 

Lately I've been working on revamping some previously produced 80% videos and making them more personable to be sent by individual sales reps from my team. My biggest hurdle at the moment is the teaser and call to actions at the end.
I'm curious if anyone else in this group has some examples or guidance when it comes to making them feel genuine and personable. I look forward to seeing what everyone has come up with. See More
Lindsey Schmidt
Sami Ahmad  I'd love to hear your take on this! 
Hi all!

I'm Elle, a new member of the IMPACT+ community and the new digital marketing and content manager for Enrollment Builders. I made a short video introducing myself and sharing some tips that helped me during my recent onboarding experience. My supervisor is a member of the IMPACT+ community and this community shaped some of my onboarding experience. I can't thank everyone enough for helping to make my onboarding at Enrollment Builders great!

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Lindsey Schmidt
Elle Spears  thank you so much for sharing this! Question on your animations, did you make those yourself?? 

Can anyone point me in the direction of some bio video examples. I want to show some examples for our sales team before they consider what they're going to say in theirs.

Thanks for your help!
Katherine See More
Lindsey Schmidt
Andrew Brantley   &  Brandon Hafeli  you guys have some cool team bio videos, can you share some here?