Lindsey Auten

Joined May 2020
Being a videographer is hard work AND it's also a lot of fun. What have you been having the most fun with?
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Hi all! Becca Manganello encouraged me to share my content update process. I've been using it since last June to keep our entire company (16 of us) informed about new blogs on Zoe Marketing & Communication's website.

Each week, I send out a simple email + quick Vidyard (2-3 minutes tops, usually) highlighting the new content. I try to mention how sales can use it, and/or how it's valuable to our in-house team — as well as folks that...
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Lindsey Auten
Kim Kovelle I love how you're explaining what these are and WHY they're important.  Daisy Thor-Poet Caleb Fortune   Miranda Evers Jordan Sanders  how do you all do this or how have you done this in the past with the teams you work with? 
Hey Impact,Do you or anyone else have a simple TAYA video planner?Something similar to the TAYA content plan? Or should we use the same?My reasoning is that we need to make sure we plan the video content and make sure that it's relevant to the audience.Thanks!Daryl M.
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Lindsey Auten
Daryl Michel  what a great question! For context, are you looking for a tool to use for planning, more strategic guidance, or both? 
Hi everyone,We are creating sales bio videos at CharityEngine and I'm trying to get a sense for how long a video should take to product from start to finish. Assuming it has the subject and some b-roll and some photos of the salesperson's hobbies (here's an example bio video that Impact shared https://hub.schellman.com/employee-bios/hema-saxena-video?wvideo=1teguwqc8t). We have a videographer on staff but I'm trying to get a sense for how...
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Lindsey Auten
Hey Dave, here's a quick video response to your question.  Clara Ferrando Costa   Rolando Vega   Jordan Sanders  what was your average timeline for your bio video projects? 
As a loyal member of the Toyota community, it is like an unspoken agreement that my children will own and drive a Toyota, my grandchildren potentially, and who knows my great, greats. But, when deciding what vehicle has my mind and heart, Toyota leads the pack, and here is why.
  • The vehicle safety features protect my family (This is major for me)
  • My most recent purchase was in March 2019; it has needed no significant repairs. (Protects my...
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Lindsey Auten
I'm super loyal to Nulo pet food. I'm big on nutrition for myself, and I value the same with cat food for my cats. I was feeding them this food for about a year before I saw the Our Story video, and it solidified for me that I made the right choice. Why did I feel that way? 

  • I saw my tribe in them: there's broll of dogs in CrossFit gyms and being active. I identify with that life style. 
  • The owner talks about his own nutrition philosophy and those values aligned with mine
  • I see the results daily (my cats have soft fur, the correct amount of energy for their ages, and they've been a consistent, healthy weight), and know that the claims this company makes are true. 

Nulo has an evangelist for life in me, and I will happily recommend them to anyone who asks me about pet food. 

Videographers! I'd love to see what you're doing with the Selling 7. Drop some of your work in the comments, with a quick blurb about why you're sharing this video :)
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Hello everyone!

I have a question for you in case that you are or have been in a similar situation :)

At my company, we use Vidyard (integrated to Hubspot) as our main video server.
We are considering moving to Hubspot in the future, but we feel their video functionalities and interface are still really limited compared to Vidyard in terms of CTA, closed captions, chapters, etc.

Is there anyone here that uses only Hubspot and has some feedback...
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Lindsey Auten
Connor DeLaney I agree with what you and  Mandy York have already said. I know  Kyle Pape  has dealt with this, I'd love to hear his thoughts! 
What does being at your best look like? Well for me it's making sure I get to the gym most days of the week. Let me explain why: I've been doing CrossFit for almost 10 years now. I used to coach classes. I even met my husband at a CrossFit gym. If I'm not in the gym, we have a problem; it has a huge impact on how I show up everywhere else in life. So I prioritize fitness because it makes me an all-around better person. It truly is...
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Videographers, you know the sale team is supposed to use your content in their assignment-selling messages; but if I asked you what is your role in assignment selling? What would you say?The way I see it here's how a videographer's role in assignment selling breaks down:
  • Content Creator: you're producing videos each week that sales can use in their process.
  • Eyes and ears of the customer: you're not the expert, your sales team is. It's...
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As a manager, one of the areas I spend a lot of time focusing on with my direct reports is optimizing their day and giving them the space to do their best work.

One resource that I have been diving into to educate myself on this more is a book called Peak Performance by Brad Stulberg and Steve Magness.

Chapter 7 explores the idea of discovering the best time of day for your own optimal performance. Scientists refer to those who work best in...
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Lindsey Auten
1000% a Lark! 
You may not be in an industry that's naturally visually interesting. But you still have to make interesting videos. How do you do it? Here are questions any videographer in any industry should consider:
  • How am I optimizing sound in my video to draw the viewer in?
  • How do my graphics assist the storytelling and educating?
  • Could my graphics be more visually interesting? Could I add movement to them?
  • Am I utilizing broll effectively?
  • How could...
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I want to take moment and shout out:

Yesterday, in video training with his videographer, Jordan Sanders said that Brian challenged his team to make "gutsy content" or content that the others in their industry would be afraid to make. So what did that boil down to?
  • Talking about Cost
  • Talking about Problems in our industry
  • Making Comparisons
  • Best of
  • Reviews
Sounds like the Big 5 to me :)What gutsy content is on your calendar to create this...
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You're at the end of editing a project, you're about to export the video you've been working on for hours and the next step is to submit the video for approval to be published.As a video trainer, the two most important questions I ask myself when I'm reviewing a video that's submitted to me are:
  • Is this helpful and unbiased?
  • Does itFULLYanswer the question being asked?
If the answer is yes to both of those questions, the video (unless...
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I was watching a customer journey video submitted by one of the videographers I'm working with and while the story of the video was great, I was missing the emotions that went along with that journey. I wanted to understand how this person felt along the journey and how they felt when they encountered the solution to their challenge, aka, the service being provided. So, how do you capture the emotion of the journey? Here are my go-to...
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Hi again gang.Here are some more video from the last few months, have taken previous advice onboard and try to bring into new videos, have also been adding an element of animation, which I feel works well in the videos.All feedback welcome.Thanks andWarmest regardsJustin
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Lindsey Auten
Hey Justin! I can see you're trying a few things based on the two videos I watched (the first two on the channel). First, I can see you experimenting with different interview shots. The one you should stick with, for all the framing of your interviews, is at the :16 mark in the Exhibition Vehicle hire full vehicle guide. The reason is we clearly get a sense that Gary is who we're focusing on. If the shot is too wide, we lose focus and get distracted. I understand you also want to showcase the vehicles. Do that with broll. Adding music to the videos as well will help with pacing, right now without music, I can feel the length of the video. The information you're presenting is really good. From a YouTube perspective, I noticed you don't have any tags on your video. Watch this webinar, it will guide you on developing a strategy for your tags: https://app.impactplus.com/recordings/how-to-optimize-youtube-for-business
Hi,We are going to start collecting video testimonials from customers. We have many great customers we can approach, which is excellent.Curious - is there an interview template with questions available through Impact Plus?CheersChris
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Lindsey Auten
Chris Wastney check out this playlist that  Rolando Vega has of his customer stories! He does a great job of capturing what the company was like before they started working with his team, what they did to implement the work they did with his team, and the state of the company after implementing what they started with his team: https://www.youtube.com/watch?v=Efxt_f4fvlE&list=PL3QUuvWserdbILRdg4jjhMJlESTd8SP3q
We are employing a new videographer. Our last one was awesome and had all his own equipment. The new guy doesn't really have much because he is newly qualified. So we are looking to buy in the right kind of kit to get some awesome TAYA videos made
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Lindsey Auten
Darran Smith Check out this page for ideas, it has a variety of kits for various budgets: https://kit.co/zbasner I also wrote this article that outlines the must-haves when it comes to video equipment: https://www.impactplus.com/blog/the-best-equipment-for-businesses-getting-started-with-video
We used to have a subscription to Vidyard but no longer have one. We are looking for a 1:1 video tool that we can use to create video easily on a desktop and include in an email. Will the free version in Vidyard allow us to do this? Is there another tool that others use to create 1:1 videos easily that does not require a $3000 per year subscription?
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Lindsey Auten
Larry Kagan the Vidyard Free version is a great option. There are some other tools as well, including Soapbox from Wistia and Loom. As mentioned in the thread below, Loom does not integrate with HubSpot, so if you'd like to have that integration, that product may not be the best fit for you. 
Hi! Just starting out with video doing case studies of financial advisors who use our start-up planning software in their offices and wondering what the minimum you all think I need is in terms of equipment. I like the idea of two cameras for different views, but also want to be cost conscious as we are just experimenting so far.I've only ever used point-and-shoot digital cameras and phones in my personal video experience, but of course want...
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Lindsey Auten
Hey  Erin Faherty ! I'd recommend checking out this kit: https://kit.co/zbasner/video-creator-beginner-s-kit
AQUILA is looking to hire a new video producer to join our TAYA-focused marketing team.The right candidate for this position will be a skilled video producer and editor with the ability to find and create stories across a variety of topics. You’re comfortable with different types of video - from property and neighborhood spotlights, to tenant and influencer interviews, to educational content for the AQUILA Learning Center. You will be...
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Lindsey Auten
Lex Russell  Thanks for sharing this! It might be helpful to post in the videographer's group as well to see if anyone has a connection to someone who could be a good fit :) 

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