Lia Parisyan

I have a white-hot curiosity for all things content.

Joined January 2021


I have a white-hot curiosity for all things content.
Hiya, I'm not a videographer, but I work closely with freelancers to create video content.

The biggest thorn on my side...

Case Studies.

I'm looking for tips on making Zoom versions compelling in our digital-only reality.

On-site video case studies: With masks required in studio, save for the speaker, what are recommendations do you have for videos that are usually filmed with an interviewer? Transition shots with the questions? Off-camera voice? Filming the interviewer and the interviewee separately isn't an option in this scenario.

Any other tips to make B2B case studies more appealing.

Thanks for the help! See More
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Hey content writers!

I imagine some of us out here are armies of one — serving as both writer and editor in our organizations

What are your tips for editing your own work? How do you bring a fresh set of eyes to something you yourself have written?

Liz Moorehead ? Adam Stahl ? Ramona Sukhraj ? Jennifer Barrell ? Stephanie Hurd ? A penny for your thoughts. See More
Lia Parisyan
I'm a good writer, but I've become the editor. It's outside my comfort zone. 

How I'm surviving...

  • Grammarly Pro
  • Reading what I wrote to non-technical family members
  • Editing from the last sentence to the first
  • Forgiving myself for dangling modifiers 

    English is my second language, so I've always been self-conscious about writing, but that's what made me pursue it as a profession — to grow.

Wondering if anyone has experience with video ABM and what they think about the strategy.

I'm in the B2B martech space. The baseline video with custom product feeds (i.e. Sephora or Gucci products) is time-consuming to design, but could potentially be worth it.

What are your thoughts? Are there better alternatives?

Has anyone experimented with Webflow for ABM product walkthroughs? See More
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For me, it's that in-between moment when I need to come up with an idea but it's still baking. So all I have is this weird purgatory space where I know the "big idea" will come to me and I'm just not there yet.

In case you're wondering, yes. I'm working on something right now and this post is selfishly inspired, haha. See More
Lia Parisyan
For me, it's the lack of holistic thinking. 

A blog gets created in isolation and people wonder why it doesn't perform as expected.  

I'm hyper-detail-oriented (to a fault), so I'm thinking about the header images, what existing blog links can live in the new piece, the videos that will need to be created for longtail, their thumbnails (variations), the push notifications, SM posts—I like to map everything out to make sure we're optimizing every channel, touchpoint, and interaction. 
I find the go-go-go mindset ends up hurting us more in the long run. Also, the lack of documented processes. The SEO checklists, the header dimensions, the A/B testing criteria, etc. 

Sure, that stuff takes time to document, but it's a worthwhile investment that speeds everything up once it's in place. 

How do you get people who are entrenched in a mindset to let go and try something new? 
Hey Content Managers! Since you would probably be the go-to for newsletters, I'm looking for tips, ideas, examples, and inspiration you use for newsletters. These could be examples of newsletters you really like, sections you enjoy seeing in the newsletters, or maybe even things you really don't like seeing!

I ask because I want to continue innovating our IMPACT+ Digest that I send each Tuesday as well as looking for inspiration for a new project I'm creating about events (top secret information).

Can't wait to see what this group sends my way! See More
Lia Parisyan
Not a Newsletter, but I'm a fan of YouTube's digest because it's quick hits and personalized to my browsing history. 
Newer to the game, I'm enjoying the content from Marketerhire. 
Bloomberg has multiple daily digests, really interesting to see how the tone and approach shifts from one to another.