Kimberly Marshall

Evergreen Content Editor, 15+ Years of Writing and Editing Experience

Joined April 2021

About

A lifelong learner with over 15 years' experience in publishing, Kimberly Marshall began her career as a copy editor and typographer for a small printing press in Newburgh, New York, eventually working six years at Time Inc. Books, and later freelancing for both print and web-based publications with an emphasis on SEO and digital growth.

As IMPACT's Evergreen Content Editor, she works closely with the Director of SEO to identify targeted content and organic search opportunities. On a day-to-day basis, she is writing lots of new content and revamping old, making sure all evergreen content aligns with IMPACT's core philosophies (especially those outlined in Marcus Sheridan's They Ask, You Answer). She also manages a team of in-house and freelance writers, helping keep the volume of written works published by IMPACT steadily growing.

Kimberly lives in the beautiful Hudson Valley with her husband and daughter, accompanied by myriad critters that bark, purr, and hiss. In her spare time, she is typically reading somewhere hidden, making potpourri for her online gift shop, obsessing over all things cozy on Pinterest, or clearing new spots in her garden that will eventually grow weeds.
I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.

I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).

The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.

The beginning and end of the buying process doesn't change because of the mortgage.

Would I be okay do ultimate guides on each mortgage type and keep the beginning and end, but only change the middle section? Basically duplicating the a portion of the blog.

If not, what be the best approach to doing ultimate guides for each mortgage? Should I have separate sections for each type of mortgage? Or should I just stick to... See More
Kimberly Marshall
Hi, Shanequa. I write content here at IMPACT. When we write about the same things (which we do often!) we try to include the same information but worded in a different way, not straight copy and pasted. For example, if I write in one piece that "Inbound marketing is a digital marketing strategy in which a business organically earns the attention of its ideal buyers at different stages of their purchasing journey," I might next time write "Inbound marketing is a digital marketing strategy where businesses get the attention of ideal buyers organically across the span of their buyer's journey"...or something similar. As you can see, it's the same information presented differently. I'm interested to see what my colleagues have to say here, as I think this can affect search results (too much duplicate content might get flagged) — but to me, it's always a good practice to reword your information. Also, if they are different mortgages (different topics), I would approach it as a fresh piece of copy, anyway, and stick to the specific topic as best you can. Hope this is helpful!

We just signed a new contract for a deal worth $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!

Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?


I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of the client). There have only been three return customers during that time, 2 of which visited and revisited the site on 10/1/2019.

However, by tracking the landing pages of the most recent visitor and looking at this report, you can see that the first time that visitor from our client visited us was on... See More
Kimberly Marshall
So awesome, Nathan. Huge congrats!! 
Good day all,

I was wondering how you go about carving out, blocking out, or blacking out time when you 100% need to focus on writing and writing alone.

This is something I've struggled with in the past so I was wondering how you've had success as fellow creators of content.

Onevery small thing I've been training myself to do, and set the expectation of, is that I will only be checking email at the top of the hour. We have other means of internal communication but I know those email notifications can sometimes pull me out of that writing groove that I like to get into.

What works for you? See More
Kimberly Marshall
It's not easy, and I love all the suggestions here. I will be trying some of them myself. The biggest thing for me is knowing when I write best, which tends to be at night when the demands of the day are fewer. Otherwise, there can be so many distractions. Working on shifting to the day, though, so I'm still figuring it out and using a lot of trial and error. I hope you find what works for you!!