Keven Ellison

Joined April 2020
We've been working on a refresh of our website for a while, and after Brian Casey 's excellent throwdown of the site on Monday, I tweaked some things to apply his suggestions. Stephanie Baiocchi mentioned posting here when we had something to show. I would love feedback from anyone and everyone. I'm really trying to incorporate both TAYA and Storybrand into this update. Hopefully, this displays okay for you. It's basically a big jpeg image for each page:

Homepage <-- The hero image at the top would be video.
Learning Center Article

TIA for your feedback! See More
Keven Ellison
It takes a lot to get constructive feedback and then implement change. Good for you!
Right now our pages are not getting indexed, or are getting indexed very slowly. What can we do to expedite this process?

The Guardian is a well-known news publisher that gets indexed on Google the same or next day for every new page they make. We need help with a process to get indexed in a similar manner for our content marketing campaign.

Any suggestions would be greatly appreciated.

Thanks in advance for all your help. See More
Keven Ellison
This seems very odd. I don’t know of any other keywords or pages that are not getting indexed on Google. Have you submitted each of them through Google’s search console? We submit them daily for multiple sites and they work flawlessly. 
I had this pop up in my email just now. I've never seen a company do this before in their email marketing, and it really made me stop and take notice. Maybe something useful for those who send out holiday marketing campaigns. Being decent human beings is a good practice all the time, even in our marketing.
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Keven Ellison
It did it's job. You opened it and you took notice... ;)
We annually review our data in our CRM to see if the data is accurate, dedupe, merge records, and look for bad behavior from our integrations and our staff that touch it. Does anyone have any best practices to share on cleaning up your data so that it can be used by your marketing automation tools?

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Hello, all!

I am brand-new in my position and to Impact.

I'm looking for a template/tracker to record site analytics for easy at-a-glance referral.

Does anyone have something like this they use? Does Impact have this? Or maybe HubSpot?

Thank you! See More
Keven Ellison
Hi Mary, Ours is on Hubspot too. I use a variety of reports and tools. I use Hubspot for inbound leads, content attribution, and analytics; Google Analytics for traffic analysis; SEMrush for keword, domain, and competitive research; and then I built a dashboard in Google Sheets for KPIs. I hope that helps. 
Kevin Church shared this great article from The Verge about Google's recent move to better integrate MUM into their organic search algorithm

What does this mean for you? It means context will play a larger role in the categorization and ranking of search content!! Further, websites that cover topics in a more in-depth content structure (*cough cough* They Ask, You Answer *cough cough*) are going to benefit and see a boost in their rankings and performance.

Whether you're a content manager or someone passionate about getting your website to rank better, it sounds like we're on the right trail forward!

Give the article a read and share your thoughts below! See More
Keven Ellison
I don't see it boosting ranking and performance (time will tell), but I see MUM making the user experience more focused and providing more relevant content. A better user experience which Google is constantly improving. Something I do see here is that we should be very specific with our They Ask, You Answer content questions and very thorough in our answers.
Good morning Content Community!

I've been noticing lately that my low-tier wireless keyboard has been letting me down lately.

It's been missing keystrokes, keys sticking (so if I'm backspacing I lose whole chunks of sentences ) , and other deal-breaking "features" especially when writing content.

I've done all I can from a software perspective so I think it's time for an upgrade.

So, what are you all using? Have you found that certain types of keyboards or certain features tend to work better than others?

Wired vs. wireless?
Standard keyboard vs. gaming keyboard?
Mechanical vs. optical switches?

Thanks! See More
Keven Ellison
Wired Microsoft Ergonomic Keyboard 4000. I like my hands well spaced and have worn the letters off this one over the last 4 years. I guess I do a lot of pounding ;)
I recently finished reading Oren Klaff's book Flip the Script and it's been on my mind for days as I tried to separate the useful bits of strategy from the stories and examples that made my blood boil. (His other book, Pitch Anything, is still on my list...)

Which got me wondering a few things...
1. Have you read this book? Did you feel the same way? Is it just me?
2. What's the worst business book you've ever read and why? How about the best?

Also, anyone want to weigh in on a few other books I have on my list to read? I'm considering: Think Again (Adam Grant) Game Thinking (Amy Jo Kim PhD) Hooked (Nir Eyal) A World Without Email (Cal Newport) Badass (Kathy Sierra) Gameify (Biran Burke) The Forever Transaction (this one was just delivered... See More
Keven Ellison
Best - They Ask You Answer... Duh!
Worst - Lobster on a Cheese Plate (Mark Harari)
If you haven't experienced this problem, you will, and it's coming. Hopefully, you can prepare for it. I wasn't and I am dealing with it now. Or maybe you've gone through it and you can provide me some additional consult.

Let me explain.

We started our relationship with Marcus over 3 1/2 years ago and have continued strengthening our content strategy with the rest of the iMPACT team the last few years. We have been so successful at what we've been taught. When I say successful, I mean we are seeing the results that all of you have been seeing if you've implemented what you've been taught. Yes, we have seen our traffic explode with our content ranking, more qualified leads coming in, building a better relationship with our sales team by... See More
Most of us should be creating similar content in written and video form. We recently compared the successes of our blogs vs. videos. We discovered a few videos with similar KWs to our blogs that weren't performing at the same level. The traffic volume wasn't getting the same results in Google Search vs. YouTube views. At a closer look, we found there was an issue with our implementation on YouTube of these specific videos. A quick update to the tagging, keywords, description, we saw a big uptick in stats for these underperformers. Putting your content up against itself is a great check and balance. See More
Good morning all!

I'm new to TAYA, and unfortunately am constantly struggling with the Vidyard app. After recording videos, the app freezes and become unresponsive. I've removed and reinstalled the app with the same results.

iPhone 11 Pro Max

Is there a better video service solution? With this being so new to me, I just feel demoralized because I'm fighting the technology every step of the way... See More
Keven Ellison
We have been using the desktop app for months now and it works great. Also, try their support team. They are pretty good and resourceful.

I've heard A LOT of clever buy-in tactics from leaders trying to "earn" their sales teams' attention.

What is ONE THING you've done that successfully earned more sales team buy-in? See More
Keven Ellison
Ask, listen, and then build content that they actually see the value of so that they adopt using it. Include them in the entire creative process so they take ownership of the content as if it was their own.

Hey Y'all,

I'm got something truly exciting for you today, and it's all in this 5 minute video:
Assignment Selling Content - Win a $50 Gift Card!
That's right, I'm giving away two $50 gift cards to the best examples of Assignment Selling across all the clients we're working with here at IMPACT.

This is for sales, marketing and leadership teams to get involved in, and the competition is going to be set high!

Here are the details:

Send your Assignment Selling examples to Place 'Assignment Selling Contest' into the subject line Deadline: EOD on 30th September Winners announced: 9th October
What is Chris looking for?
When you send me your examples I'll be looking at:

Your use of 1:1 personalised video and how you present... See More
Keven Ellison
I wish I could expand the video. I can't see all of this in the small frame. Can you send us all a link?
About a year ago we moved from an industry CRM to SalesForce. We have been using HubSpot for much longer. We have integrated the two, but we would be very interested in discussing and networking to learn some best practices of this integration. We have also integrated our platform with ZoomInfo and would be happy to share that too. See More