Jonathan Jensen

Joined September 2022
It’s the question on everybody’s mind: "How will AI disrupt Digital marketing?" It is going to be extremely challenging to tell you exactly how AI will disrupt marketing in 2023, as the field of AI is constantly evolving and its applications in marketing are still being explored. In business and strategy, there’s never been 100% certainty about how things will play out in the long term. There is merely a vision, a sense of where we’re headed...
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Are you looking for ways to attract more job candidates to your website? If so, writing about the best employers and why they are the best is the last of our top-5 effective strategies. Not only does this draw more job candidates to your website, but it also positions you as someone who cares about what prospective employees care about. It establishes you as an authority on what makes a great employer. In this post, we will discuss three...
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When it comes to running a successful business, one of the most important factors is having a team of talented and motivated employees. However, it can be difficult to recruit and retain top talent effectively. Add to this challenge the fact that potential employees won't settle for anything they can get - they are discerning. They're doing research and trying to find out if your company is a good fit for them. So, if they’re out there...
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In this series, we have dealt with the challenges companies face with recruitment. Increasingly, employees are more discerning about what they want from a potential employer. The balance of power is shifting, and employers have found themselves doing more to attract potential employees than ever. Consider that a McDoina’ds outlet in Florida offered $50 for people to come in for an interview. Blake Casper, the owner, said, “If we can’t keep...
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Businesses, especially in the USA and the UK, struggle with staff shortages. In my previous post, I shared some research findings that showed you the number one thing you can do to attract better, more relevant job candidates immediately. This post will look at what we should do to attract better candidates.
You need to adopt an inbound mindset
In the previous post, I encouraged the reader to adopt an inbound marketing mindset. We must...
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Today, first-world economies like the USA and the UK are still struggling to reset after the pandemic. Staff shortages remain a significant nuisance. Next to inflation, the largest complaint from businesses is the shortage of workers. 42% of companies are finding it more challenging to generate applications.

I met recruiting specialists Matt and James Cooper in Coventry, UK. They are the founders of Get Staffed Online Recruitment, an...
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I’m going to keep this answer short and sweet.

No, you do not. There, I said it. And if you’re reading this, you have probably asked yourself the same question at some point.

Many people would argue that it is much easier to send a text, Slack or email message without video. So, let me try and build an argument against 1:1 personalized sales videos. Let me know how I did in the comments.


Nobody else is doing it“It’s just not the done thing...
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A quick test (you'll get at least 70%)
Are you acquainted with They Ask You Answer? I know you are! We can do a little test to prove this:I could put the number 70% up on the screen and ask you what that number means.
You’ll tell me “That’s an easy one Jonathan, you’ll find it in Chapter 2 of Marcus Sheridan’s book.”
Well done! Exactly! It’s where he writes:
Today, on average, 70 percent of the buying decision is made before a prospect...
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It began with Netflix

I have recently read No Rules Rules: Netflix and the Culture of Reinvention by none other than Reed Hastings. If you have read this, you would have learned about the seemingly ruthless “Keeper Test.” If you don’t know it, here’s the gist of it:
If an employee told you they were leaving for a similar job at a competitor, would you fight hard to keep them? That’s the question. If you sense you would accept that...
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