Jolie Higazi

Joined April 2020
I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.)

The digital marketing plan to franchise your business: They Ask, You Answer

This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks Marcus Sheridan for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)

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Jolie Higazi
Keep it up,  Dale Pease ! Slowly but surely!
I'm looking for a talented Content Manager to join my team! It's the perfect opportunity for someone who loves writing, editing, optimizing, and watching your content efforts drive sales. Check it out if you or someone you know may be interested
www.ziprecruiter.com

P.S. this job description will look VERY familiar to those who've watched the "How to hire a content manager" training ... thanks Liz Moorehead! See More
Jolie Higazi
Courtney Casey I'd also suggest posting this in the IMPACT Elite FB Jobs thread if you haven't already, there's always lots of eyeballs on that. https://www.facebook.com/groups/impactelite/posts/3846599725466721
I've been on a bit of a reading binge and wanted to share some books that I've been reading in May. Yes, by binge, I mean borderline craziness!

What books have you been reading this month? Any recommendations we need to pick up? Let's hear it!

Professional [In Progress] - Nonviolent Communication: A Language of Life by Marshall Rosenberg Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
For Fun [In... See More
Jolie Higazi
Professional: The Coaching Habit

Fun: How to Own Your Mind
Last week we published a versus article and the competitor we included sent a formal letter to our company's founder/president requesting we either remove the post or make their "requested corrections."

While we had one factually incorrect item within the piece, the bulk of their asks were clearly to have us use their wording instead of our own.

I'm very confident in how we'll respond and address it, and leadership fully backs up what we're doing (very thankful for this)!

Interested to hear if this has happened to anyone else...? See More
Jolie Higazi
Keep us posted with updates!
If you haven't experienced this problem, you will, and it's coming. Hopefully, you can prepare for it. I wasn't and I am dealing with it now. Or maybe you've gone through it and you can provide me some additional consult.

Let me explain.

We started our relationship with Marcus over 3 1/2 years ago and have continued strengthening our content strategy with the rest of the iMPACT team the last few years. We have been so successful at what we've been taught. When I say successful, I mean we are seeing the results that all of you have been seeing if you've implemented what you've been taught. Yes, we have seen our traffic explode with our content ranking, more qualified leads coming in, building a better relationship with our sales team by... See More
Jolie Higazi
So glad you shared you experience on this, Keven Ellison . It definitely seems like there's a mix of a resource issue (with Marissa Olson only being 30% in the content manager seat) and an opportunity for better prioritization with content ideas that'll make the biggest bang off the bat (which requires team alignment and the right systems in place to track content ROI/sales metrics).

This is really where there's multiple things that are at play, it's not a one-answer/quick-fix solution. 

Some of this may call for additional resources or reallocation of resources so Marissa can fully be in the content manager role, better alignment with the sales team, and better systems set up in Hubspot to track which content is actually making the biggest impact so you can learn from it and apply going forward.
Hey all!

I'm writing an article that will provide actionable steps for new Content Managers to take within their first 90 days in order to set themselves up for success (and wow their boss!).

What advice would you give to someone stepping into the Content Manager role at a new company?

Let me know, thanks!!

Please note: I will use answers within my article and cite your name, title and company See More
Jolie Higazi
I'm sure each of you could offer some great experience and advice here! What do you wish you knew when you started your role?

Matt Carter   Marissa Olson   Bri Stauffer   Jennifer Baily   Corin Cook   Timothy Kelly   Adam Stahl   Jack Nunziato   Maggie Bright   Rebecca Lane   Russ Godek   Ronnie Brown  
Good afternoon videographers,

I've been a bit of a ghost on this platform, but I'm hoping one of you or some of you would grant me your wisdom with a dilemma I am having.

I've been dealing with a heavy surge of losing subject matter experts before I even get them on camera. Most have stated they feel overwhelmed from simply reviewing the outlines I've sent them and bow out just before our scheduled time to film. It has been about three weeks of really digging in and trying to find people to be on camera and I am becoming exhausted.

Part of myself is wondering if I'M doing something wrong.

Has anyone else fallen victim to this problem? How were you able to get out of this hole? How did you build a steady base of subject matter experts who... See More
Jolie Higazi
Hey Jameson, I'm also not a videographer, but I've worked with content managers who have some of the same struggles in nailing down SMEs for interviews for blog content. 

My best piece of advice is to be fluid and be creative — each one of your SMEs may need a slightly different approach when working with you. 

On the content side, for instance, some SMEs might prefer a live interview, some want an outline in advance, some want to be the one creating the original outline, some send a video of them brainstorming about the topic -- the options are endless.

If they're overwhelmed looking over an outline you sent them, maybe set up a casual meeting to look it over together. 

Dig into why they're overwhelmed-- Maybe they aren't sure what they should even be looking for, maybe they're nervous they won't remember it all, maybe they have other ideas about it but don't know how to express it or if you're open to that feedback. Who knows! 

I think the key is to just try to get your foot in the door to talk with them, build some rapport and trust, and meet them where they're at. 

Good luck!
Hello there--I am new to this program so I believe that there is some sort of "meeting" today for Content Managers. Can anyone please tell me how this will work or how I even "get to the meeting"? Is there a planned topic of discussion?

Also, it says 2 pm but I guess that is Eastern time? I am in Central Time Zone. Sorry to be a dummy, can someone help me out?

Nika See More
Jolie Higazi
I'd love to hear your takeaways from the peer group session,  Nika Hancock ! You're going to have a great, value-packed time with  Liz Moorehead  leading that up!
"Change happens slowly and then all at once" - Kevin Kelly, Futurist.

Working in a fast-paced industry (marketing & sales) with a rapidly evolving organisation (IMPACT) requires a measured temperament for change.

Like me, I’m sure you’ve reacted to change in a way that doesn’t align with your values and principles.

Self-awareness in these moments is how we learn to respond better to new ideas.

For more context, I've recorded this video just for y'all here at IMPACT+...



Here are my personal lessons on change at work:

While a few things are changing, most things stay the same Everything is born from change and most change will be good for me I get to choose how and when change affects me Most change happens slowly over time - It’s not as... See More
Jolie Higazi
It's a simple reminder, but a valuable one that "It's not about me." It's easy to internalize changes in processes or procedures as "better" or "worse" for me and my work-- something that is becoming more or less difficult for me to do. 

But as you say, it's worth taking a step back-- it's not about me, it's about the clients I serve, the team I serve them alongside of, and the ultimate mission that's at hand with my work. 

With that perspective, I can try to lean in and embrace some more of the changing ways of doing things, even if there's a learning curve, because it's ultimately moving me in the direction I need to go to best help my clients.
It is not surprising to me that after a great day of training, you've already blown my mind again.

I wish I'd taken the time to visit this portal months ago. It is exactly how I SHOULD HAVE had my dev team setup our dealer portal.

Kudos to you IMPACTers, this is a fantastic tool I will be pushing to my team shortly. See More
Jolie Higazi
This is so awesome, Kendra Ellis  !
This is something content managers come up against time and time again—they need collaboration from the rest of the company to create content, but it's often something that's pushed aside as "the content manager's job" in its entirety.

True- content managers do a lot of writing and creating content, but for a company to form a culture of content in following a They Ask, You Answer philosophy, everyone needs to be engaged in the effort in some form or another.

At IMPACT, it's set in stone from the get-go in our employee handbook that everyone contribute at least 1 piece of content per month. And yet we still have a rockstar Content Team ( Liz Moorehead , Ramona Sukhraj , and John Becker ) who crank out TONs of content themselves.... See More
Is it just me, or does it sometimes feel like pulling teeth for content managers to get all the information they need from SMEs?

One thing I notice in lots of content managers is the hesitancy to ask follow up questions for when experts explain something in a really technical way (that literally no one but them understands). I think there's sometimes a fear of "looking dumb" when really, the job of the content manager is to distill the expert's knowledge in a simple way that anyone (even someone "dumb" about the specifics of that industry) can understand.

What are the best practices you've incorporated into your process to get the experts to actually share their expertise with you in an efficient way? See More