Jim Schultz

Joined April 2020
We've seen a LOT of businesses and clients close their doors or downsize due to the pandemic. And while I feel we've done a really great job around creating content around COVID and insurance (I own an insurance agency), it didn't feel like enough to me.

So, I created this video/email and sent it out to all our commercial clients.

I'd love your feedback. And also, I'd love to hear what your response would be.

THANKS! See More
Jim Schultz
Hi Kaitlyn - I appreciated the relevant question, and my wish for you is meaningful feedback and conversations as a result.  What's the subject line to the email?  Our biggest challenge at AES is recruiting top talent into the interview process as we continue to grow.
Hey Y'all,

I'm got something truly exciting for you today, and it's all in this 5 minute video:
Assignment Selling Content - Win a $50 Gift Card!
That's right, I'm giving away two $50 gift cards to the best examples of Assignment Selling across all the clients we're working with here at IMPACT.

This is for sales, marketing and leadership teams to get involved in, and the competition is going to be set high!

Here are the details:

Send your Assignment Selling examples to cmarr@impactbnd.com Place 'Assignment Selling Contest' into the subject line Deadline: EOD on 30th September Winners announced: 9th October
What is Chris looking for?
When you send me your examples I'll be looking at:

Your use of 1:1 personalised video and how you present... See More
Jim Schultz
Great work  Emma Stanton !  Congrats on exhibiting a fundamental principle in our vision!  Thanks Chris Marr for the continued push in our improvement.

Thanks to Liz Moorehead for a great article about Revenue Teams!

I'm wondering if anyone else is embracing this model in your organization?

As our first and only marketing employee, I already "live" in the sales department. I participate in all of our weekly sales meetings and activities, and my goals are directly tied to sales goals.

I've been adamant that while we need more marketing manpower, we should not create a separate marketing department. Instead, I'd like to see our current Sales Team Plus One Marketer grow into a Revenue Team with a more balanced representation of both sales and marketing professionals.

I've already adopted a lot of the reporting tactics Liz mentioned in the article, like weekly updates of content published... See More
Jim Schultz
Chris Marr we will have all the sales reps at AES complete as part of their individual job scorecard under the AES core value of Always Be Learning.  A completion target of Q1 2021 (March) for the current 8 sales reps.  Keeping plugging away  Stephanie Hurd  and hopefully your leadership team buys in!