Jake Jordan

I help leaders draw straight lines to success. #TAYACoach

Joined June 2022


A lot of business leaders try to take on too much. 

They fill their calendars to the brim and wonder why they fill overwhelmed and outmatched. They keep their hands on tasks and projects they shouldn’t. 
They slow the growth of the company because they can’t get out of the way.

That was me.

It took a few wise mentors to help me understand that helping others get into proven processes and making them the superstar is how a business grows.

I built a highly successful real estate company with my family and sought after RE coaching practice in my 20s. Then moved to a Chief Marketing Officer position for 3 successful award-winning companies in my 30s. In my 40s I’ve been a full-time business coach to CEOs and Sales & Marketing leaders. 

Along the way, I’ve kept my passion and college major alive by creating media and podcasts to help others see what success looks like from a successful leader's perspective. That brought me to TAYA to help many more become THE trusted voice in their space.

Focus on impact and the attention you want for your organization will follow!

Jake Jordan
They Ask, You Answer Coach
I'm sure we've all thought twice about Marcus' encouragement to talk about our company's (or clients') problems and elephants in the room.

This is an example of how it can even work for animals.

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Jake Jordan
This is so amazing! I know lots of people like a good challenge. Great example :)
Did you know that using content as part of your sales process typically improves close rates between 6-20%?(see ref in comments)That means if you talk to 100 qualified leads that you could get 12 more closes on average!! Ummm, yes please.Anything that gives me that kind of lift is going on my "have to figure this out" list.So here is the layout of how to get started:1. List the top 5 questions people have when they get on the phone with...
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It's where a lot of leaders start.

They sell the service, they make the coffee, they build the product. And there is nothing wrong with that at all!

But if you want to get more profitable, you have to GET OUT of the doer chair quickly.

Whether you are making 500K or 5MM, there is probably something you need to hire for or delegate today. Check out a couple of other concepts too that will stop you from breaking free of the "Struggle Zone" as ...
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Long ago a mentor told me that -

"You can't do everything, but you can do anything."
Do you know the reason why?

It took a little bit for that quote to stick for me. Eventually, I realized that it meant I was too spread out. I had too many things on my plate. I was trying to focus on too many things at once.

Scenario #1 - One year I wrote a book, gave 3 keynotes and grew my portfolio 37%.
Scenario #2 - The next year I lost 12%, left another book...
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If you don't understand the buyer's journey, it will be difficult to move customers through it.And if you can't move customers through the buyer's journey, less people will buy.The video below is an overview of the buyer's journey:- 3 models of buyer's journeys
  1. HubSpot: Awareness, Consideration, Decision
  2. Eugene Schwartz: Problem Unaware -> ... -> Exploring our solution
  3. In Market / Out of Market
- The difference between the buyer's...
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Jake Jordan
This is SO good Anj. If you don't write this down for the WHOLE team to see then it's impossible to talk the same language. and things will continue to get missed. Thanks for showing us what it looks like :)
What does being at your best look like? Well for me it's making sure I get to the gym most days of the week. Let me explain why: I've been doing CrossFit for almost 10 years now. I used to coach classes. I even met my husband at a CrossFit gym. If I'm not in the gym, we have a problem; it has a huge impact on how I show up everywhere else in life. So I prioritize fitness because it makes me an all-around better person. It truly is...
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Jake Jordan
I have 3 non-negotiables to stay at my best. (And a whole lot more things that I try to keep improving)1. Great sleep - get restored so I can start ready2. Prayer/meditation - clear my mind and prepare my spirit3. The gym - stress my body so it can respond to life's stressIf you wanted to dive deep into all sorts of protocols for life, this is a great place to rabbit hole:https://hubermanlab.com/fitness-toolkit-protocol-and-tools-to-optimize-physical-health/
Just stop the framework that you have been using.
It’s not doing you any good.
Know why?
Because you are forgetting why you started using the framework to begin with. Seriously. I saw it this week with two different clients. They had an amazing framework (TAYA - assignment selling)
But they weren’t using it right. So they aren’t getting results.
Know what I’m talking about?
Here is an example. Ever seen people at the gyn that are...
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There is 1 thing you could do this week that would improve your TAYA efforts by at least 30% - and I'm being conservative.

Document your buyer's journey.

And I don't mean write down some steps on a piece of paper or a word document. I mean map out the steps simply for your whole team to see.

Why is that important?

Because we all stay distracted. The things that are most important to your work should be easily accessible.

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There is a technique used in
  • powerlifting
  • yoga
  • pain management

...and a host of other places where we need full focus.

It goes like this.

Let's pretend I am doing a heavy repetition of a weight-lifting exercise like a squat. It requires that I coordinate my body and focus on taking LOTS of weight as close to the floor as possible and back up.

At this moment you need to be fully present and concentrate on your form. This allows you to bring...
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Perhaps the most underutilized tool in every HubSpot portal is the HubSpot Project Tool.What can you do with the HubSpot project tool? Quite a bit:
  • Create your own projects and project templates.
  • Utilize a library of project templates designed by HubSpot.
  • Assign specific tasks and due dates to specific team members.
  • Collaborate and discuss tasks with team members.
  • Provide task details with screenshots, pictures, videos and links.
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Jake Jordan
My biggest challenge with Hubspot is that there is SO much you can do. It's nice to have these templates to help me get started.
Do you ever feel like your feedback falls on deaf ears?
Do you ever feel like you're just not getting through to the people you work with?You're not alone.Giving clear and honest feedback is something that I've personally struggled with all my life and it's something that I've only recently become OK at lolBut seriously, let's be real. Giving feedback is hard.And yet it's one of the most critical elements of any normal, healthy personal or...
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Jake Jordan
I love the micro-yes question. It creates that moment of buy-in to know if you have permission to EVEN GIVE the feedback. Haha!
IMPACT's learning center is such an easy tool to find ANY content you need.

I just found this great article that Ramona Sukhraj just published - 12 Best Practices for Better Virtual Sales CallsAs we say all the time, the way we sell and market is constantly changing, which means virtual sales calls are on the rise so here are some best practices for better virtual sales calls.

Ramona Sukhraj did a great job breaking down what you should...
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Jake Jordan
I know this is going to be SO helpful for someone's team today. We build trust when we are eye to eye. In a digital world that requires a camera! Let's get brave and share that background chaos!
I logged into Amazon and stared at the screen...

Where do I start?

My daughter tasked me to find "those super white LED bulbs" for her bathroom mirror. Uhhhhhhhh.

But then something amazing happened.

A company took a play right our of They Ask, You Answer and presented me with a video to help me choose. A buyer's guide.

I could've spent 20 minutes searching through results. Instead I watched a 60 second video that sent me on the path to...
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  1. Make it TIMELY and SPECIFIC to the recipient
  2. Make it required
  3. Follow-up and push back
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Jake Jordan
What's In It For Me?? That's why we open emails!
I want to take moment and shout out:

Yesterday, in video training with his videographer, Jordan Sanders said that Brian challenged his team to make "gutsy content" or content that the others in their industry would be afraid to make. So what did that boil down to?
  • Talking about Cost
  • Talking about Problems in our industry
  • Making Comparisons
  • Best of
  • Reviews
Sounds like the Big 5 to me :)What gutsy content is on your calendar to create this...
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Jake Jordan
Even better that is something that @marcus sheridan challenged people do at our executive retreat. It's great to see people go home and apply the lessons.
This week some of the Impact staff and our TAYA Mastery clients got together in Boston. Our goal was to do in-person coaching in training and have some fun meeting each other.

Like any conference, it can be overwhelming when you leave to go home.

So one of my favorite things that Marcus did was ask the attendees on the last day -

"What is your one thing?"

What lesson or activity will you take with you when you go home this week? We all wrote...
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Are you interested in learning about SEO but you're just not quite sure where to start?
I've totally been there.SEO can be a complex topic.It’s something that all the content managers that we work with want to learn more about but the complexity of the subject makes it difficult to know where to start.

That’s why I want to share The HubSpot Academy SEO Certification course with you all.This course is the perfect way to get started learning...
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Jake Jordan
SEO is one of those areas that just begs for guidance. Thanks so much for sharing specific resources to guide the journey Hannah!
Climbing a mountain is a lot like work.

It is a difficult and monotonous task sometimes. The goal is to get to the top of the mountain and see that amazing view from the top. (and post to Instagram about it, haha)

Or is it?

Two types of climbers

We had the privilege of hearing from Brad Stulberg this past Friday, co-author of the book Peak Performance.He talked about how climbers approach the journey with two different approaches. One way is...
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Let’s have a little fun on Friday. Who has the best, most advanced HubSpot Dashboards?Using the criteria below, tally up your HubSpot Dashboard Score [HDS] then comment your score.HDS Criteria:
  • ADD 1 point for each “template Dashboard” in your portal. These default dashboards (set up by HubSpot) are a great way to get started.
  • ADD 5 points for each custom dashboard you have set up. Custom dashboards can include both default and custom...
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Jake Jordan
14 for me.
Instructor: "You are not done practicing."

My son, Jaxon: "Yes sensei"

Instructor: "This a milestone that should be celebrated, but we never reach the end of mastery."I remember swelling with pride when my son Jaxon got his blackbelt in Tae Kwon Do at 12 years old. It was 5 full years of:
  • 2-4 days a week of practice
  • quarterly tournaments
  • private lessons
  • home practice
  • and lots of travel

But when the instructor said to Jax FIRST THING "You...
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