Greg DeVore

Joined April 2020
I've been on a bit of a reading binge and wanted to share some books that I've been reading in May. Yes, by binge, I mean borderline craziness!

What books have you been reading this month? Any recommendations we need to pick up? Let's hear it!

Professional [In Progress] - Nonviolent Communication: A Language of Life by Marshall Rosenberg Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
For Fun [In... See More
Greg DeVore
I just finished Extreme Ownership and it was awesome. Currently listening to Grit. 

I am interested in reading Greg McKeown's new book, "Effortless: Make It Easier to Do What Matters Most"
Hi All,

Would love to hear where you all save/store your sales scripts, email templates, etc. for ease of editing and access by the team? We've tried DropBox and Egnyte, as well as Google Drive.

Do you just put all your scripts/templates into one doc, or have each in its own and link to a master list somewhere?

Trying to get organized here! Thanks!! See More
Greg DeVore
Kaitlyn Pintarich you could also look at TextExpander. I don't use that with my team, but I use it personally and it is super helpful.

I set up a prefix for assignment selling resources.

For example, I will type wl-dv and it will expand into this:

ScreenSteps Introductory Videos

wl stands for web link. I use that prefix for all of the articles/videos that I might include in an email.

If I want an email template I can insert placeholders, variables, etc. Best part is that it will work across all applications.

They have an iOS keyboard as well - but it is a bit clunky.
If you haven't experienced this problem, you will, and it's coming. Hopefully, you can prepare for it. I wasn't and I am dealing with it now. Or maybe you've gone through it and you can provide me some additional consult.

Let me explain.

We started our relationship with Marcus over 3 1/2 years ago and have continued strengthening our content strategy with the rest of the iMPACT team the last few years. We have been so successful at what we've been taught. When I say successful, I mean we are seeing the results that all of you have been seeing if you've implemented what you've been taught. Yes, we have seen our traffic explode with our content ranking, more qualified leads coming in, building a better relationship with our sales team by... See More
Greg DeVore
Keven Ellison it sounds like you are getting requests for a variety of types of content. I will obviously leave the Sales/Marketing content suggestions to Impact - but you also mentioned customer support/service.

Here are some tips to creating support content in a maintainable manner:
  1.  DON'T use video for step-by-step guides. These will get out of date very quickly. Use video to communicate principles or a high-level overview of a process
  2. DO use a lot of screenshots for step-by-step guides. They are visual, make things much easier to follow and are much easier to maintain
  3. Empower your front-line support team to create content by providing them with rapid authoring tools

    Video can be fantastic, but if you overuse it for support resources, you will end up in a content maintenance nightmare.
I'd love to know what books everyone is reading, even if they aren't super business-y! See More
Greg DeVore
I am just finishing up Scaling Up by Verne Harish - it has been excellent and has really helped in develop a clearer strategy. Some of my other favorites are:
  • Essentialism: The Disciplined Pursuit of Less by Greg McKeown - this has transformed how I approach so many things in my life.
  • Who by Geoff Smart and Randy Street - this is so helpful when you are hiring.
  • Multipliers by Liz Wiseman - all about getting the best out of people. In fact, it is time I read this again.
  • How Will You Measure Your Life - Clayton Christensen - another transformational book