Franco Valentino

Joined April 2020
Hello! Not sure if this is the right place to post this but here we go!

I've been at my current company for about 2.5 years. Since I've been there, WordPress updates and WP Plugin updates have never been prioritized. I've been trying to fight to get them updated as I know it is a security risk and I understand it could break our website if they get TOO out of date.

I'm now in a position to make recommendations on how to move forward. The agency we currently use for website updates is charging $160 an hour and estimates that our WordPress + Plugin updates will take around 10 hours at the least - so around $1,600 total.

Once we get to that point, with everything updated, can I go in and perform the updates every week or is that risky? We... See More
Franco Valentino
Lex Russell  What server/hosting space do you use?  Some semi-managed services like WP Engine provide a 'smart plugin manager' that does this for you automatically.  If you're hosting on your own VPN, then just make sure you have a good backup before updating the plugins.  It's usually better for you to manage that process because plugins are the #1 reason WP site go down.  Another 'must-have' is Wordfence pro.  For $99 a year, it's the best piece of mind you can buy for the site.  It prevents the most common hacking attempts like cross-site scripting, and scans your WP hosting space for viruses and WP core file changes.  Both of those problems typically come from outdated plugins.  I hope this helps!
Whitespark SEO report
Kevin Church , IMPACT's Director of SEO, shared this fantastic report from Whispark detailing the main factors that drive local SEO results for your business!

It also dives into the top SEO myths regarding local SEO including geo-tagging images and certain Google My Business keyword drivers.

This report goes super in-depth and I encourage anyone who has showrooms or specific service areas to review it and make sure you're maximizing the opportunity!

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Franco Valentino
Dale Pease - both are important.  Making sure that your listing NAPs are precise and distributed to all of the local databases that search engines/Google pull from is important.  We usually recommend using Brightlocal or yext for that.  The service area map is equally important from a UX/self-service point of view.  One company that does this very well is  Check out their dealers page:
Hi, we are planning to change our domain name: We started as a PR Agency, but since 7 years we are a pure Inbound Agency.

We think of A bit long but nothing else is available.

What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)

What would you do?


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Franco Valentino
Hey  Martin Bredl  Happy Friday!  Vin is absolutely correct - there's a sandbox period where the algorithm looks for trust signals between the migrated domains and will eventually equalize the traffic to the previous levels and beyond.  When Vin mentioned "notify Google of the change", there's a function in Google search console to tell Google that the domain is changing from the old url to the new one.  If you have any questions about any of this just drop it in here!