Eric Dunn

Joined April 2020
If you've read Ron Tite's book Think Do Say I'd love to know what your big takeaways were or what really stuck with you from the book?

I'll share my thoughts in the comments...maybe in a video!

I'll happily set up a Zoom for a couple weeks from now if we want to get together to discuss it, too. Maybe a little pre-holidays book club happy hour? See More
Eric Dunn
Awesome book! Even better screenshot :) Biggest takeaway for me was the significance of a strong brand belief or corporate purpose. I loved the REI example: "we believe a life lived outside is a life well-lived." And how that belief shows up in everything they think, do, and say. There's even a formula for this! When you define your corporate purpose, you should be able to say "we believe this, so we do this."