Sales and marketing coach and host of The Marketing Book Podcast. Former artillery officer, Madison Avenue ad man, agency owner, and stand-up comedian. 

Too many companies hemorrhage money on agencies because they want to feel like they're "doing something" and because they mistakenly think they cannot do it themselves. The clinical term for this condition is "marketing agency addiction." 

But there is a cure. It involves companies taking control of their own marketing efforts and creating various forms of content that transparently addresses their customers' fears, worries, questions, and concerns. Doing so builds trust fast and generates dramatically more sales.

I'm now on a mission to eradicate marketing agency addiction from the business world, one business at a time.