Devon McCarty

Driven Communicator | Leadership, Sales & Marketing Coach

Joined January 2021


They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.

With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.

His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.


Certified Coach Info

Certified Since March 2022
Has anyone had clients struggle to open Vidyard videos in Chrome?

I have a client who sent me a screenshot that showed Google blocked her from opening the link.I've never had it happen before.
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Devon McCarty
Hey Winnie, can you share that Screenshot? 
Earlier this week I was curious to know where some of you were going to work next year.

It ran on the long side so I broke it in half to give you some time to read, digest, and knock out the reflection exercise at the end.

If you missed it, it would be worth your time to give that a quick glance or two, and definitely do the reflection exercise.

If you're back, let's dive into the five steps you can take to leave a world-class They Ask, You...
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Either during a dinner conversation with your family or at some point while grabbing a drink with some friends, I'll bet that someone will tell you they're looking for a new job before the year ends.

They'll mention their frustrations. They'll mention their aspirations. They'll for sure mention their desired compensation.

But at some point in the conversation, they're going to stop talking.

How will you respond?

Will you be able to share the...
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Today’s thought- we have to do better at measuring twice and cutting once in videography. It’s so easy to say “Oh I’ll just fix this in post” and every single videographer has a horror story of the trouble that got them into. So here’s my handy list of things we can do as video professionals to ensure that we are doing things correctly from the ground up!

  1. Frame it correctly DURING the shoot.
  2. Check the white balance. Use kelvin. Don’t rely...
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Devon McCarty
Garbage in, garbage out. Sure we can do a ton of post-prod work to save a project...but how much faster could we be if we started from that great point of going "I CRUSHED that shoot!"? 

The only thing I'd add is at the end of your shoot is to try and get one more video in. 

Is there another question they've been asked recently? Something great that happened with a customer? Have they been promoted recently and need a new bio video? 

Getting them in front of your camera is often the hardest part. It's a great habit to try to turn ever shoot, into a batch shoot. 
When you think about the work you've been doing for whatever company paid for your IM+ seat, what really drives you to do it well?

The paycheck? The product? The vision? The people?

Let's talk Missionaries vs. Mercenaries:

Have a great week,- Devon
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Make sure to "Seas the day" with your anchor text. Here's how:

1. Let's define what anchor text is: the hyperlinked text in a sentence.

2. Does it matter?
Yes! For people and search engines.
a) People - it's a poor user experience when you say 'click here.'
b) Search engines - Google wants to see context around what is being linked to, and if there's only generic text linked, you may get penalized.
3. What's a bad example?
A bad use of anchor text...
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Devon McCarty
"Seas the Day with Anchor text" - well done, my friend! 
When launching a new YouTube channel is our primary objective to get subscribers? How many subscribers do we need in order to be able to earn the added functionality to push viewers to our company website?

Should we also have CTA‘s for likes and alerts? Or should we just focus on adding subscribers initially?Also, what best practices do you suggest for CTA’s for us to maximize getting subscribers to our YouTube channel? Any specific...
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Devon McCarty
Hey Larry! 

  - Primary goal of a YouTube Channel is to build a community. Let your channel be a place where your target audience can come to learn and grow in their respective areas. 

 - To your main question, you have to become a "YouTube Partner" in order to push people to your website with CTA's and End Screen elements. You can always drop a link in the description of your video but that's not as powerful as an on-screen link that goes directly to a contact us or landing page. Plus, those are the actions that are trackable. To achieve that status, you have to have a linked AdSense account, have more than 4,000 public watch hours in the past 12 months, have more than 1,000 subscribers, and follow YouTube monetization policies.

 - No matter what you do, there should be a point in the video where you encourage them to like the video and subscribe to the channel. But you've got to earn that. Do it too early and it's an attention grab. Do it too late and you've lost them. 

- Be very specific with who your audience is, what they're hoping to learn from you, and then make sure you're providing those relevant, unbiased, and very interesting pieces of visual storytelling to get them the stuff that they need.

- Final note: Your channel should not be called "The (Your Company) YouTube Channel!" That makes the channel about you. You've got to make it about the audience you're wanting to grow. 

Dear Impact plus community, sorry I have been absent for some time and didn't get to accomplish what I wanted to do. But I was admitted to the hospital this morning because of severe side effects to my medication.So, it will take me a couple of days to recover.
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Devon McCarty
Take your time and get well soon, Jimmy! 

Have a great weekend! 
Dear iMPACT Plus videographers, I don't want to lose my motivation but I don't know what else to do. Don't have the money to get better lighting or I never even done a script. I don't have a problem taking off my hat, but with something as important as this, I prefer to do it right and that means getting cleaned up with a haircut.What should I do? I don't want to lose my drive? My motivation?
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Devon McCarty
Hey Jimmy. Don't sweat the small stuff. If your messages are important and valuable, people will watch your videos. 

As far as your lighting, you can find really great sources of natural light all over the place. Just find a room or area with some big windows, and shoot during a time where it's nice and bright. Remember to face the windows, don't put the windows behind you. 

There's a really great course on On Camera performance - that could really help you out if you haven't seen it already.

Happy filming! 

- Devon 
Friends, I'm looking to create a recruitment style video about our agency, the type of employee we look for, and a little about us and our culture/values so that we can try and hire a new salesperson.Does anyone have any recruiting videos they've created and would be willing to share the link for me to check out? I'll take all the ideas I can get! THANKS!
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Devon McCarty
Hey Kaitlyn Pintarich !

Here are a few examples of some of the videos Mazzella and Sheffield Metals made awhile ago.

This one is a Sales Recruitment video for Mazzella

This one is a Sales Recruitment video for Sheffield

Hope those help!
Hi all,

Excited to be a part of this community.

Today was my first day at Berry Insurance as their Videographer(and my first day as part of this community!). Currently I am just learning more about the company's philosophy and how to best tailor video content to our overarching goals. They practice They Ask You Answer as their guiding principle. I am currently reading They Ask You Answer and will soon start The Visual Sale.

My question for you...
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Devon McCarty
Hey Sami! So stoked to hear you're getting ready to dive into video production for Berry Insurance. I've been exactly where you are now and wanted to share some thoughts and experiences. 
I have the following 3 videos shot for a client but not yet uploaded onto their website:

  1. Claims we make
  2. 80%
  3. Landing Page

Landing page is the easy one but wondering for the others the best places for those to live on the website.

Devon McCarty , Kyle Wertz , Jamie Sims - You all might be good people to ask in particular!
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Devon McCarty
Hey Connor!

Your 80% video should be the hero of your website. If done correctly, that should be the beacon of truth for anyone wanting to pursue work with that company. Should be one of the first things a customer see's on the webpage.

Claims we Make work best anytime you're mentioning services. Not sure what company you're specifically working with, but I'd put it wherever you're about to tell people how your processes work.

Landing page videos are straight forward, as you said. 
Good afternoon videographers,

I've been a bit of a ghost on this platform, but I'm hoping one of you or some of you would grant me your wisdom with a dilemma I am having.

I've been dealing with a heavy surge of losing subject matter experts before I even get them on camera. Most have stated they feel overwhelmed from simply reviewing the outlines I've sent them and bow out just before our scheduled time to film. It has been about three weeks...
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Devon McCarty
Hey Jameson, sorry to hear you're struggling with SME's bailing. 

I know that's frustrating and throws off your production schedule, which personally, is the worst thing ever. 

In my experience, a large part of filming is salesmanship. This specifically means that leading up to, during, and after a shoot, I'm constantly building up my SME's. 

Things I constantly say with sincerity

Before the Shoot
  • I can't wait to work on this project with you!
  • Oh man, you're perfect for this one! 
  • It's amazing how well you understand this!

During the Shoot
  • (*the second they finish a good take*) Hell yeah! Hey your kicking ass right now, let's keep going!
  • Your eye contact was fantastic on that one!
  • I learned a lot on that one! Thanks! 

After the Shoot
  • This video is going to be so helpful to other people!
  • I can't wait to get started on these
  • How'd that feel? You looked really comfortable 

Words of affirmation are a big part of helping someone get their head in the right space. Before filming with you, the majority of your SME's are thinking about all the reasons that they aren't smart enough or good enough or about what their teammates might think.

But they ARE good enough. They know more about the subject than anyone else. They're the friggin' experts!

Remind them of that!

A few tricks to help get them comfortable: 
  • Hold Internal Training Sessions (get buy-in from your leadership on this one). 

How often do you have your gear set up so people can just get used to it? Video production is new, exciting, and sometimes scary for a lot of folks. So by demystifying it (I'll even take people on a walk-through of all my equipment and explain some of the post-production) you can highlight how B-Roll works and reinforce your skills as an editor. 

  • Let them practice some camera work, ahead of time, by teaching them to download and use GoVideo (if they haven't already) just so they can get used to hearing and seeing themselves. Give them some scripts to work on or let them write their own and practice their delivery. 

  • Keep your filming room cold. They're going to be uncomfortable the second they get there. Keeping it cold can help. 

  • Show some other examples of what you're trying to do and how it's helpful to customers and employees. If you have someone else in the company that's great on camera, show them some examples so they can get some inspiration.

  • Play with the "style" of the shot. Maybe they aren't ready to look straight into the lens of the camera and deliver world-class content. No big deal. Let them train a bit by moving the camera off-center a bit, then have them talk to YOU and not the Lens. Sure you might lose some eye contact, but you're trying to build your bench of SME's and sometimes, that takes time and a bit of training. 

Best of luck to you as you continue to produce awesome video content. Let me know if you get any progression and what works for your SME's!