Devon McCarty

Digital Sales & Marketing Coach

Joined January 2021

About

Digital Sales & Marketing Coach
Dear Impact plus community, sorry I have been absent for some time and didn't get to accomplish what I wanted to do. But I was admitted to the hospital this morning because of severe side effects to my medication.

So, it will take me a couple of days to recover. See More
Devon McCarty
Take your time and get well soon, Jimmy! 

Have a great weekend! 
Dear iMPACT Plus videographers, I don't want to lose my motivation but I don't know what else to do. Don't have the money to get better lighting or I never even done a script. I don't have a problem taking off my hat, but with something as important as this, I prefer to do it right and that means getting cleaned up with a haircut.

What should I do? I don't want to lose my drive? My motivation? See More
Devon McCarty
Hey Jimmy. Don't sweat the small stuff. If your messages are important and valuable, people will watch your videos. 

As far as your lighting, you can find really great sources of natural light all over the place. Just find a room or area with some big windows, and shoot during a time where it's nice and bright. Remember to face the windows, don't put the windows behind you. 

There's a really great course on On Camera performance - app.impactplus.com that could really help you out if you haven't seen it already.

Happy filming! 

- Devon 
Friends, I'm looking to create a recruitment style video about our agency, the type of employee we look for, and a little about us and our culture/values so that we can try and hire a new salesperson.

Does anyone have any recruiting videos they've created and would be willing to share the link for me to check out? I'll take all the ideas I can get! THANKS! See More
Devon McCarty
Hey Kaitlyn Pintarich !

Here are a few examples of some of the videos Mazzella and Sheffield Metals made awhile ago.

This one is a Sales Recruitment video for Mazzella



This one is a Sales Recruitment video for Sheffield


Hope those help!
Hi all,

Excited to be a part of this community.

Today was my first day at Berry Insurance as their Videographer(and my first day as part of this community!). Currently I am just learning more about the company's philosophy and how to best tailor video content to our overarching goals. They practice They Ask You Answer as their guiding principle. I am currently reading They Ask You Answer and will soon start The Visual Sale.

My question for you video production folks is how did you best align yourself with their overall goal? What were questions you asked subject matter experts to develop a relationship with them? What are some ways you simplified the complex world of production into actionable, practical steps?

I have some one-on-one's set... See More
Devon McCarty
Hey Sami! So stoked to hear you're getting ready to dive into video production for Berry Insurance. I've been exactly where you are now and wanted to share some thoughts and experiences. 
Check out this video: videos.impactbnd.com
I have the following 3 videos shot for a client but not yet uploaded onto their website:

Claims we make 80% Landing Page
Landing page is the easy one but wondering for the others the best places for those to live on the website.

Devon McCarty , Kyle Wertz , Jamie Sims - You all might be good people to ask in particular! See More
Devon McCarty
Hey Connor!

Your 80% video should be the hero of your website. If done correctly, that should be the beacon of truth for anyone wanting to pursue work with that company. Should be one of the first things a customer see's on the webpage.

Claims we Make work best anytime you're mentioning services. Not sure what company you're specifically working with, but I'd put it wherever you're about to tell people how your processes work.

Landing page videos are straight forward, as you said. 
Good afternoon videographers,

I've been a bit of a ghost on this platform, but I'm hoping one of you or some of you would grant me your wisdom with a dilemma I am having.

I've been dealing with a heavy surge of losing subject matter experts before I even get them on camera. Most have stated they feel overwhelmed from simply reviewing the outlines I've sent them and bow out just before our scheduled time to film. It has been about three weeks of really digging in and trying to find people to be on camera and I am becoming exhausted.

Part of myself is wondering if I'M doing something wrong.

Has anyone else fallen victim to this problem? How were you able to get out of this hole? How did you build a steady base of subject matter experts who... See More
Devon McCarty
Hey Jameson, sorry to hear you're struggling with SME's bailing. 

I know that's frustrating and throws off your production schedule, which personally, is the worst thing ever. 

In my experience, a large part of filming is salesmanship. This specifically means that leading up to, during, and after a shoot, I'm constantly building up my SME's. 

Things I constantly say with sincerity

Before the Shoot
  • I can't wait to work on this project with you!
  • Oh man, you're perfect for this one! 
  • It's amazing how well you understand this!

During the Shoot
  • (*the second they finish a good take*) Hell yeah! Hey your kicking ass right now, let's keep going!
  • Your eye contact was fantastic on that one!
  • I learned a lot on that one! Thanks! 

After the Shoot
  • This video is going to be so helpful to other people!
  • I can't wait to get started on these
  • How'd that feel? You looked really comfortable 

Words of affirmation are a big part of helping someone get their head in the right space. Before filming with you, the majority of your SME's are thinking about all the reasons that they aren't smart enough or good enough or about what their teammates might think.

But they ARE good enough. They know more about the subject than anyone else. They're the friggin' experts!

Remind them of that!

A few tricks to help get them comfortable: 
  • Hold Internal Training Sessions (get buy-in from your leadership on this one). 

How often do you have your gear set up so people can just get used to it? Video production is new, exciting, and sometimes scary for a lot of folks. So by demystifying it (I'll even take people on a walk-through of all my equipment and explain some of the post-production) you can highlight how B-Roll works and reinforce your skills as an editor. 

  • Let them practice some camera work, ahead of time, by teaching them to download and use GoVideo (if they haven't already) just so they can get used to hearing and seeing themselves. Give them some scripts to work on or let them write their own and practice their delivery. 

  • Keep your filming room cold. They're going to be uncomfortable the second they get there. Keeping it cold can help. 

  • Show some other examples of what you're trying to do and how it's helpful to customers and employees. If you have someone else in the company that's great on camera, show them some examples so they can get some inspiration.

  • Play with the "style" of the shot. Maybe they aren't ready to look straight into the lens of the camera and deliver world-class content. No big deal. Let them train a bit by moving the camera off-center a bit, then have them talk to YOU and not the Lens. Sure you might lose some eye contact, but you're trying to build your bench of SME's and sometimes, that takes time and a bit of training. 

Best of luck to you as you continue to produce awesome video content. Let me know if you get any progression and what works for your SME's! 

Best, 
Devon