Danielle Navas-Brandt

B2B Digital Sales & Marketing Leadership Guide

Joined April 2020

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B2B Digital Sales & Marketing Leadership Guide
Can someone at Impact please share what you charges for the different levels of TAYA Mastery? Eg. I am aware there are 3 x plans: Fast, Faster & Ludicrous mode (lol couldn’t help myself) And also, you have a plan for small businesses too, right? This will give me a benchmark to help me figure out my own offerings in Australia, cheers! See More
Danielle Navas-Brandt
Hi Eug, I copied the model from Impact with Fast, Fastest and Ludicrous; however, in practice, this doesn't work. I can't imagine doing so many meetings jam-packed in one year. Also no one has ever said, I'll take the middle or expensive one. Once they see the lowest price they're stuck on that. I am pricing at 5.500 euros per month, and I set up expectations that we'll run the programme for roughly 18 months. If they're faster, we stop if slower, we continue. By next year I am expecting to raise the price as I'll have more experience. I am curious to see the new pricing and buyers guide Impact uses. Can we get a copy of that Dia Vavruska ?
Hello all, at my TAYA client we have a content creation process in place. The SME's (sales and engineering) get interviewed and the articles are created; there are several moments where the SME's can give feedback. The article then goes into the ready for publication folder after everyone has approved the final version.

We are now running into the situation that the SME will give feedback and ultimately approve the article. But then when it's published they come with changes to it again. Any tips, or ideas on how to handle this?

It frustrates the process yet we want the SME's to stay on board and at the same time not demotivate the writers.

Hoping to hear how you've (or would) handled this. Thanks in advance!

Danielle See More