Cristal Drummond

What's the most challenging part of assignment selling for YOU?

React with your answer and feel free to explain why in the comments!

Heart Finding a balance between assigning too much and too little content.

Thumbs Up Moving forward when the prospect ignores the assignment.

Curious Getting your team on board and bought in.

Celebrate Getting comfortable using video.Is it something else? Let us know in the comments.

You read that right, I bumped into Ryan Anderson's Linkedin post referencing the song and I have been bopping my head for the past 15 minutes on repeat.Its inspiring to see creative ways to get your message out there.Content that typically pulls me is usually funny, music related and super relatable.As we move deeper into the digital age, bringing your creativity to reach your audience is invaluable.Do you prefer more serious and to the...

There are two documents that are supposed to be sent out to prepare for the 90-day planning session:- pre-planning survey- scorecardWhat is included in the pre-planning survey? Is there a template for this?

The Big 5 are always a hot topic when dicussing TAYA. If you are just hearing about the 'Big 5" here is the quick list: Cost, Problem, Comparison, Reviews, and Best of.

These are the questions your buyer will have when making a purchasing decision. By creating these articles you give your buyers the answers to their questions so they don't go searching for it elsewhere.

Pretty simple,

Let's test your knowledge on Cost articles.

Here are two...

Welcome to IMPACT+!

Please take a moment to introduce yourself to the community. Whether you just joined or you've been around for awhile, we want to get to know you!

Here's what we'd love to know:

We know it has a few kinks to work through but holy moly. This will be revolutionary.How do you think this new capability will change the landscape of our workforce in the future, if any?

Hi everyone,We are creating sales bio videos at CharityEngine and I'm trying to get a sense for how long a video should take to product from start to finish. Assuming it has the subject and some b-roll and some photos of the salesperson's hobbies (here's an example bio video that Impact shared https://hub.schellman.com/employee-bios/hema-saxena-video?wvideo=1teguwqc8t). We have a videographer on staff but I'm trying to get a sense for how...

Looking at a beautiful cloud formation calms my soul. The week has been super busy, but this view is all it takes.

It takes my breath away.

What do you do to decompress from the week?

Taken with my Cannon on the back porch.

As a loyal member of the Toyota community, it is like an unspoken agreement that my children will own and drive a Toyota, my grandchildren potentially, and who knows my great, greats. But, when deciding what vehicle has my mind and heart, Toyota leads the pack, and here is why.

My friends,If you have considered joining a mastermind group, here are a few benefits that I thought you might be interested in.

I'm making the shift from marketing and sales strategy and content back to my first love -- recruiting and organizational development.

My intention is to use TAYA strategies to help companies attract, engage, delight, and retain great team members.

I was inspired by a post I saw and decided to (finally) create content that shared my POV.

I'd love to get some engagement (and feedback) so I thought I'd share the link here. And then I thought we...

Posing a question to the community to get some collaborative dialogue. What is your biggest fear in your business right now, during this recession?

Either during a dinner conversation with your family or at some point while grabbing a drink with some friends, I'll bet that someone will tell you they're looking for a new job before the year ends.

They'll mention their frustrations. They'll mention their aspirations. They'll for sure mention their desired compensation.

But at some point in the conversation, they're going to stop talking.

How will you respond?

Will you be able to share the...

I write here a lot about the fundamentals- using LUTs, hijacking Canva- just general stuff that we often forget about as we start talking about the strategy behind TAYA videography and creating content that moves people to action. One issue that plagues me as a videographer is shot composition. I get in the ZONE when I’m filming and will leave shoots over the moon- and then sit down to edit later and find myself cropping and altering way too...