Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Joined April 2020


Community & Events Manager

Jan 2020 - Present
I'm the Member Success Manager at IMPACT+. I'm an innovator at heart, always bringing new ideas to the table and challenging the norm to find better solutions. If you ask me, I combine my passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In my free time, you will find me watching the Yankees game, reading a new book, or out on a dirt trail on my next adventure! 
I'm looking for a talented Content Manager to join my team! It's the perfect opportunity for someone who loves writing, editing, optimizing, and watching your content efforts drive sales. Check it out if you or someone you know may be interested

P.S. this job description will look VERY familiar to those who've watched the "How to hire a content manager" training ... thanks Liz Moorehead! See More
We recently ran into an issue where we had to completely rebuild our lead scoring (somehow we had 181 filters in our Hubspot Score property and for some reason, it only now said we could only have 100).

I built out our new scores based on categories and it is now much more insightful. But, since we are a B2B company, I was wondering if it could be useful to create a lead company score?

I know you can add/subtract points based on a company's contact's actions (confusing!) or their lead score but haven't looked into it a lot. When I played around with it, I left more confused, to be honest.

So, my question is - has anyone used company scoring & what kind of triggers did you use? See More
Connor DeLaney
Jessica Palmeri   Adam Stahl   Alex Stein   Kevin Juliano   Nick Bennett  I haven't set this up before, but if I were to ever ask someone a HubSpot question, these would be some of the first I'd go to!
You have questions... lots of questions! And those questions deserve answers. We have a team here dedicated to helping you crush it and we are making ourselves even more accessible to this awesome community. Think of it this way: You Ask, We Answer sound familiar?

That's why I'm teaming up with Nick Bennett , John Becker and our network of coaches, trainers, and experts to answer your questions around digital sales and marketing!

So Connor, what questions should I ask? We want to answer your questions about all things content marking, social. email, webpage copy, conversion rates, sales, video, video in sales, video in marketing, tools and tech, paid ads, and literally anything else you have on your mind that will help you succeed.... See More
Basically I am contemplating how I can increase my sale volume on Facebook and a massive prospecting or recruitment into my business. That is June's ultimate goal See More
Connor DeLaney
Hey  Michael Paye Batti ! I'm guessing that the image you included in this post is your product? 

If so, let me start with why you chose Facebook as your primary avenue for selling your product vs something like an online store? Is your desired market more involved on Facebook and what research proves that? 

Also, what has your current strategy looked like? Ads? Organic? Share a bit more context about what you are working on currently so we can work to help fill the gaps!

With that, couple of people I want to tag in:  David Baily Vicky Nguyen , and  Ali Parmelee  any recommendations or additional thoughts for Michael here? 
We have been in business for over 25 years, and have 50 franchises across the country. The problem, frankly, is out of those 50 franchises, only a handful are operating where they should be. We are working on that (using a lot of what I am learning here.) But, we are starting to think about selling more franchises again (we pretty much stopped selling locations 10-15 years ago.) But, one of the big things we want to do is learn how to find better buyers. In the past it was pretty much, if they write us a check, then we'll sell to them.

Our franchises are a great business to own, with a fairly low cost of entry, low overhead, and significant revenue possibilities, but most of our owners just aren't really that motivated to grow. What... See More
Connor DeLaney
Hey  Dale Pease ! Couple questions come to mind for me:

1. How do you go about qualifying and disqualifying applicants? Like you mentioned, it used to be anybody with a body and a checkbook could be there, but now that's becoming more specified.

2. What kinds of training or onboarding are your franchisees currently receiving when they sign on with your company? Is there an excitement build up during that process?

Jim Schultz   Lisa Carroll   Tanya Sweeney   Vin Gaeta  what might you recommend here? Or is there someone else who comes to mind that could help Dale out? 
I'm re-reading Discover Your CliftonStrengths by Don Clifton and think it could be cool (for those who have taken the assessment or not) to share what your strengths are and how you feel they factor into your day-to-day success!

Here are my top five strengths: 1. Strategic
2. Achiever
3. Significance
4. Competition
5. Command
I always need a goal to be working towards and a reason to get there sooner than later, I love to lead and play an important role on every team or project I'm a part of, and achieving a result only fuels me to do it again!

How about you? Do you know your strengths and how to use them day in and day out?

Share your strengths down below!

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Good day all,

This was brought to my attention and I'm betting some folks in the community are using WordPress so this pluginmay be in use.

The "Fancy Product Designer" plugin for WordPress is currently being exploited via a critical zero-day flaw to cause all sorts of havoc including uploading malicious files to WordPress instances as well as full site takeover. The attack bypasses WordPress's built-in firewall feature.

The recommended action in the article below is to uninstall the plugin until a patched version is available.

Read more here -->

See More
Connor DeLaney
Franco Valentino you tend to have an ear to the ground about this, what have you heard about this plugin? 

Adam Stahl really appreciate the share, we may want to repost this in the full community (IMPACT+ General) to ensure everyone gets eyes on that we can think of.  Mary Brown Emily Mermell , Melanie Moore Melissa Smith Dennis Lomonaco Salim Bourget Chelsea Boice Daniel Escardo  anyone we know of who may be using this that we outta tell?
If you've read They Ask, You Answer before, then you know the importance of writing comparison articles for your prospective buyers.

As I work to put together an upcoming comparison article, I want to get some inspiration (and give you the opportunity to flex your They Ask, You Answer muscles) by sharing some examples you and your team have created!

When you share, feel free to include interesting info about the article, including: What did the process look like for creating the article? Was there any pushback from your company or competitors? What made this article valuable for your prospective buyers? Are there any metrics or results that came from it since being published? Keven Ellison Adam Stahl Kaitlyn Pintarich Kate Vinnedge... See More

We've been making a lot of videos that require us to purchase voiceovers for each one - which can get expensive.

Does anyone know of any voiceover websites that offer subscriptions (similar to what you can find for background music, photos, etc.)?

Or, does anyone has experience finding one voiceover artist to become your company's voice? Or know where to look for one?

We're open to any and all ideas if anyone has run into this same problem.

Also not sure if this is the right group to post this in so let me know if I should post elsewhere!

Thanks in advance! See More
We've launched our very own IMPACT+ BetterBookClub!

If you're an avid reader, join an avid community of readers and knowledge seekers by joining the IMPACT+ BetterBookClub. Here's how to get started: Go to our homepage and in the left hand navigation, select Book Club Fill out our quick form to apply to join our Book Club and continue to scroll to learn more about what BetterBookClub is and how it works! Your application will be approved within 3-5 days of your application to join and you will be sent a formal invitation from our team to join our Book Club.
That's it! Have any questions? Drop them in this thread :) Otherwise, can't wait to see all the books we're reading! See More
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We've launched 5 new courses and lessons in May! Here's the lineup:
4 content guides to convert leads, close deals and delight customers
Course - 1 hour 33 minutes
Membership - Pro

Join Kevin Phillips as you learn how to create four types of content that attract more visitors to your site, convert more leads, closes more sales, and turns customers into brand evangelists.

Check out Kevin's course now >

Investing in your business website's user experience
Course - 37 minutes
Membership - Free
Join Chris Duprey as you learn the role your business website needs to play to get the results you're looking for, what makes your site great for ideal buyers, and the consequences of not investing in your user experience.

Check out Chris'... See More
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I've been using Outgrow to build a pricing calculator and would love your feedback. You can go through the calculator without submitting any information (just stop at the last step before submitting for a quote.) Choose "Concrete Leveling" as the option. Most of the others say "We don't provide that service." This would eventually be embedded within our website.

It's really been a balancing act between making it as simple as possible while having some kind of meaningful result. I still haven't been able to fully sell the sales team on this idea. But we are making progress. Any feedback at all is appreciated. See More
Connor DeLaney
Chris Marr   Chris Duprey take a look! 

Also,  Mary Brown or  Dennis Lomonaco  would love to hear what you think! 
This should come as no surprise, but now it's official - Google's upcoming core update will be making a push towards mobile-first, with the initial launch of page experience update, with desktop following sometime in the future following the initial launch.

What does this mean for you? Liz Moorehead has two key recommendations: Focus on your page performance, specifically the load speed and mobile design of your website pages. Continue to focus on the quality of your website pages and ensure the content is both valuable and actionable for your audience. Get rid of the clutter and drive value every chance you can. Be sure to check out the full article for more updates on Google's June core update :) See More
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I am looking for some resources around pop ups. I will be offering a pdf download for an email.

I want to know how long should I wait until I show them the same pop up again. 1 day 2 days etc?

Is a pop up good or is a whole page takeover better?

I will be triggering these on exit intent. See More
Connor DeLaney
Kevin Phillips or  Melanie Moore what would some pop-up or engagement best practices be here for this kind of offer in your expert opinions? 

I'll personally echo a lot of what  Pol Cousineau  said, especially with that secondary condition and the scroll. Scrolling after a certain percent of the page (25-50% tends to be a good benchmark). 

I'm also curious what your website is built on? More curious than anything else! 
Hey All!
Interested to see what types of questions you ask in an application for positions at your company to pre-qualify candidates. I am looking to steer away from an automatic personality/cognitive test right at the application stage. Does your company have open-ended questions that stick out to identify ideal candidates right out of the gate?

See More
Connor DeLaney
Carolyn Edgecomb I'd love to hear some of the best practices we use as well :) 

Jennifer Goode  you may have some good insight here too with your recent hires!
I'd like to know what the IMPACT crew thinks the average number of SQLS per quarter should be for a company that is nailing the TAYA/IMPACT approach. And to follow that up, number of customers. Connor DeLaney Liz Moorehead See More
Connor DeLaney
Hey  Nathan Dube to use a classic phrase, "It depends". Each industry will have it's own standards and benchmarks that you should strive for. 

Marc Amigone or  Will Schultz  - for a B2B Distribution company, where do you think Nate should roughly be landing for this, if you were to guesstimate?
I've been on a bit of a reading binge and wanted to share some books that I've been reading in May. Yes, by binge, I mean borderline craziness!

What books have you been reading this month? Any recommendations we need to pick up? Let's hear it!

Professional [In Progress] - Nonviolent Communication: A Language of Life by Marshall Rosenberg Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
For Fun [In... See More
I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels? See More
Connor DeLaney
Caitlin Creel great question! This article by Ramona Sukhraj does a pretty solid job of highlighting B2B companies crushing it with content marketing, including social! 

9 B2B companies absolutely crushing it with content marketing

Also, perhaps as a general starting point, with those sustainability initiatives you mentioned, have you explored the use of video? Being able to craft a story around those initiatives could be a really powerful piece of content. That plus statistics could be extremely valuable! 
Hi, we are planning to change our domain name: We started as a PR Agency, but since 7 years we are a pure Inbound Agency.

We think of A bit long but nothing else is available.

What has been the experience of Impact to switch from impactbnd to impactplus. On ahrefs I see quite drop in traffic, but ahrefs is not always right ;)

What would you do?


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Connor DeLaney
Franco Valentino   Christine Austin   Vin Gaeta  would love to hear your thoughts on this and what went into the transition from to!