Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Joined April 2020


Community & Events Manager

Jan 2020 - Present
I'm the Member Success Manager at IMPACT+. I'm an innovator at heart, always bringing new ideas to the table and challenging the norm to find better solutions. If you ask me, I combine my passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In my free time, you will find me watching the Yankees game, reading a new book, or out on a dirt trail on my next adventure! 
What is everyone doing to make traction during these odd times? I personally use a ton of video, but curious if there are any other best practices people are using to get their outreach seen!

cc Marc Amigone Melissa Prickett David Little See More
Connor DeLaney
We are hoping to have a similar experience in the U.S. pretty soon as well as things slowly but surely begin opening back up! 
A very interesting post in Search Engine Land about productivity, location, and the long shadow COVID-19 will have on marketing.

About productivity:

"Removing the boundaries around work – such as morning and afternoon commutes – allows employees to work more efficiently, and just plain work more. Indeed, during the pandemic many workers report working more hours than before it began. That has led many to feel stressed, fatigued and even burned out."

About moving from urban centers:

"A related Fishbowl survey, of 18,000 workers across companies, found that WFH was motivating a substantial number of them to move or consider moving from high-cost urban centers to lower-rent locations. Just over 43% of survey respondents in the top 50 markets... See More
Connor DeLaney
Definitely agree with this John Becker . Losing that commute to and from work makes shutting off more difficult. While I do find myself being more efficient sometimes, I also find myself feeling more fatigued at the end of the week and burning out a bit more regularly (yes I work a lot). It's been a difficult balance and it seems like there is not a perfect solution. 

I haven't heard anything about the desire to move. That report you shared was very interesting and might connect with some of my friends taking that exact action to move to more affordable locations!
The key to any good trip is knowing where you’re starting and where you’ll end up. With that being said, I’d love to hear about people’s experiences with building user journey maps.

Who out there has built a user journey map? Was it valuable for you? What was your process for doing so? What tools did you use? See More
Connor DeLaney
I'd love to learn more about this process. I'm building a program that will likely include a user journey component and don't really know where to get started. Following this thread! 
You've read They Ask, You Answer, and are ready to start writing Big 5 content and addressing the questions your sales team gets online. From someone who has helped navigate many companies through this transition, here are a couple of things you need to be aware of and create a plan to overcome.

Company-wide buy-in: They Ask, You Answer isn't a content strategy. It's a business philosophy that requires your entire organization to agree that the best way to increase sales is to become the best educator in your space. If this doesn't happen, you'll struggle to produce the quantity and quality of content that you need to. The sales team needs to work in lockstep with your content manager to provide great ideas for articles based on... See More
Connor DeLaney
I definitely think the most underrated component of this is having that person who fully owns the process. I've worked with teams in the past who haven't had that one main person and deadlines get missed, content isn't polished, and they don't see the desired results. It's huge and the up-front cost is well worth the investment. 

Brian Casey  what are your thoughts on building up the confidence for content writers (especially those new to the industry or field) to work with SMEs or to write content that they may not be the experts in?  
Are there any resources out there on what the different HubSpot tiers really offer? I always struggle to find the right answer since there can be a lot of intricacies involved and no way to provide a high-level overview of what upgrading gives me. See More
Does Premiere Pro and the Adobe suite run well on a PC (vs a Mac)? Am I OK doing all of my video post on a PC? See More
Connor DeLaney
Hey  Larry Kagan ! Yes, as far as I know, a PC should hold up well against a Mac in terms of post-production. Is your PC standard or a bit more high end? I couldn't say if that'd make a big difference, but that would be my only performance concern is if the computer is built for higher bandwidth production. 
In Will’s awesome fundamentals video, he suggests downloading the Content Home Base File and using the Content Matrix. Does anyone have these tools? If so, please email to me at - Thanks very much! See More
Connor DeLaney
Will Schultz sounds like you may be the best man for the job here. Any chance you can help  Larry Kagan  find the tools you were referencing? 
I’m looking to create some first-time branding assets for my video launch. My target audience is business owners. I’m Looking for a suggestion or two of exactly what package I should buy on Videohive or RocketStock to get started with assets to use with Premiere Pro. I’m looking for a logo bumper and intro, lower third graphic, segment title overlays and full sentence takeaway statements. See More
Connor DeLaney
Hey Larry Kagan - While these aren't within the tools you originally said, here are the templates that our team uses (as recommended by Alex Winter )! Highly recommend -

When you get to the landing page, be sure to click video templates before searching then filter with Premiere Pro so you get the ones you need. Also, if you purchase a pack (or package) there is a nice selection of templates you can have all at once! 
'Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.' -- E.L. Doctorow

It's not about content marketing, but I love the idea that you might not understand the whole journey when you start out, and that's okay. See More
Connor DeLaney
"Description begins in the writer's imagination but should finish in the reader's." -- Stephen King

The power of great writing, in the content marketing space or not, is in the reader's ability to relate and find their own story within the one you are telling.  John Becker  thoughts?
Hey everybody! What tools are you using to write and edit your content? I've heard good things about the Hemingway app but I've never used it. See More
Connor DeLaney
I always use Grammarly or the Hemingway App

Grammarly is great for (you guessed it) grammatical catches and tweaks. The paid option offers more features too, but the free one still works great!  

Hemingway is a bit more in-depth and looks at the readability of your content, the use of passive language, opportunities for alternative phrasing, and more!
Is there such thing as too many links in a blog? I know we need to include external and internal links within a blog - but what is the right amount of links? I just read one online that had 16 links within the text. See More
Connor DeLaney
To add to what  John Becker and  Ramona Sukhraj - The links should all be supportive and truly relevant to the article topic. If you are linking purely to have a bunch of resources without the intention of the extra links actually giving added value, it is a clear pull at SEO and takes away from the actual purpose of the article.