Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Joined April 2020


Community & Events Manager

Jan 2020 - Present
I'm the Member Success Manager at IMPACT+. I'm an innovator at heart, always bringing new ideas to the table and challenging the norm to find better solutions. If you ask me, I combine my passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In my free time, you will find me watching the Yankees game, reading a new book, or out on a dirt trail on my next adventure! 
I was thinking that we could get stories and suggestions from users that have been here a while as well as commentary from newer users about what they're thinking of starting with. The hope and intention being that this could help guide newer users and give some direction with all the different awesome things you can do in IMPACT+!

In my case, when I joined ThePACT IMPACT+ I dove right into the Online Trainings. I was already on a training and certification kick so it was a natural fit.

I started with Marcus's intro course ("Fundamentals of They Ask, You Answer") and then moved on to courses that I thought could make an immediate impact in my work life which meant HubSpot courses from Carina and content courses from Liz.

What did you start... See More
Connor DeLaney
I'm extremely biased, however, the first thing I did was actually look at the past event recordings we had available. As an IMPACTer, I'd started in 2019 so I never saw any of the past IMPACT Live events. Went there to see what things used to be like!
I'm putting together a collection of social media statistics based on online research and would love input on what stats or figures you've heard recently! Can be anything from consumer engagement to TikTok trends to overall user behavior.

Thanks in advance! See More
For me, it was a close photo disaster. I had to take a photo OF a photo that was in a frame of my boss and his wife.
This is NOT that photo, but the one originally used as the feature photo for this post included a reflection of “yours truly.” Yep, right on my bosses’ black jacket—there was my reflection! Ha!

I actually didn’t find it until I published the post. But… I quickly went back and picked another photo and edited the post and inserted the new feature photo. You may still be able to see an image, but the one before was VERY noticeable.

For safety’s sake, I always have someone else read my blog posts. I never thought to ask them to check the photos…

It’s a good idea to always have a second set of eyes. I usually ask my... See More
Connor DeLaney
Super funny one I had recently when staging an article was when I left a space saying "CONNOR - ADD VIDEO OF COURSE INTRO HERE" and completely disregarded it until I was about to hit publish and something in my head said to read it just one more time over.

I even told Ramona Sukhraj who was editing the article that I'd remember to add it and clearly that almost didn't happen. 

What I've learned from this now is that I need to leave comments within the documents I write in before I stage it or actually embed the videos or visuals in my drafts so I stop during the staging process and place them in rather than wait until it's about to go live.

Love this topic Chazz Hirschfeld !!
Hey all!

I'm writing an article that will provide actionable steps for new Content Managers to take within their first 90 days in order to set themselves up for success (and wow their boss!).

What advice would you give to someone stepping into the Content Manager role at a new company?

Let me know, thanks!!

Please note: I will use answers within my article and cite your name, title and company See More
Connor DeLaney
Call me crazy, but I'd highly recommend they check out our brand new course on Your role as a content manager that  Kevin Phillips  just published! 
Asking sales professionals to take 1 hour out of their workday means the discussion has to be extremely valuable to what they do for their organization.

That's why we are launching the Sales Pros Hot Seat in the Sales Pros virtual peer group here in IMPACT+, and here is how it works:

The group will be limited to 15 people, making for an exclusive and tight-knit group of sales pros (no jump in and jump out business) You, the sales professional, will submit your challenges, ideas, or topics in a quick form so we can have all the topics in one place. The VPG leader (Chris Marr) will review the topics submitted and select 2-3 for our upcoming discussion We will send out the discussion topics a few days before so those in the hot seat can put... See More
In our February agency leaders virtual peer group next week, we are going to be discussing how we go about documenting processes as we grow our organizations. What processes are super important for agencies as we grow?

Here are a few that come to mind: Client communication and handoff to services Payment Management New Employee Onboarding
What others would you recommend? See More
IMPACT+ is a platform both for the individual and for the team!

When you first create an IMPACT+ account, you will be added to your 'Personal Account' which is your personal team. This will be your default team until you add additional teams to your account!

To manage your different teams, click on your name in the top right-hand corner and go to 'View All Your Teams'.

Within that page will allow you to view the different teams you are on, manage team members of your existing teams, and even start a new team! See More
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I hear a lot of people talking about StoryBrand throughout IMPACT these days and while I haven't yet read it myself, I was curious if this was a title a lot of people have read and implemented?

Share your thoughts below and if it seems worthwhile, I'm gonna add it to my bookshelf ASAP! See More
Burning money is NOT THE ANSWER when it comes to websites!

Take it from Liz Moorehead and Alex Winter - There is a better way to invest in your website. Learn how to turn your website into your #1 revenue driver at the Website Optimization Summit, a virtual event on March 23rd.

Click here to learn more and find out how you can access this and ALL 2021 virtual events with IMPACT+ Pro.

OR if you are already an IMPACT+ Pro member, you get access to this event INCLUDED! Just head to your Feed to RSVP for free! See More
Our current average according to Hubspot is 10.9. What is yours? See More
Connor DeLaney
Awesome question Nathan Dube ! I know They Ask You Answer lands in that ~30-page range.

Melissa Prickett or Vicky Nguyen , you would probably be able to talk to this best! Think you can share some insights with Nate? 
At IMPACT, I help facilitate different book-focused discussions. However, I don't always feel like I know all the best practices for doing so.

If you have run a book club or book discussion before, what would you recommend or what have you seen work really well? See More
This is something I've gone back and forth about for a while now.

We have a number of blog posts written by folks that are no longer with our company.

The way I've currently navigated that is with the following rough guidelines but I'm not sure if that's the best way to go about it:

If it was "written" by someone who is still notable in the industry and they actually wrote it or heavily contributed to it, I leave it in their name.

If it was "written" by someone who isn't notable in the industry and they contributed to the writing of it a bit but not entirely (perhaps answered a few questions for more info in an interview but wasn't involved in editing or approval), I've typically absorbed it into a general company-named generic author... See More
Connor DeLaney
Looking for personal advice from an expert? Have a great conversation with a peer that you don't want to forget about? Check out the Messages tool here in IMPACT+!

With Messages, you can send 1:1 or small group messages to your fellow IMPACT+ members and keep those conversations going at any time.

Not sure who to message first? Try sending one to me! Type 'Connor DeLaney' into the search bar (you'll see my face pop up) then simply say hello! See More
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Hi all,

Does anyone have any handy tips for briefing/feeding back to outsourced writers?

I'm pretty new to using outside help for written content creation...I've done it a couple of times recently with two different writers with varying results. I have tendancy to over-edit too, which I know isn't great and perhaps more a reflection on my briefing skills!

Any advice is greatly appreciated.

I remember seeing a video clip Liz Moorehead did recently that showed her briefing a writer...been trying to relocate it as I think that would help.

Thank you. See More
Connor DeLaney
Hey  Annee Sian ! Over the last year and a half or so, I've worked with clients and their outsourced writers and think I've built a pretty good system for communicating with them. I think you nailed the approach when it comes to over-editing, it may mean the direction was not clear enough for the writer. This isn't a knock on you, it's instead an opportunity to clarify expectations. 

Here is how I go about that communication:

Pre-Delivery Communication: 
Every article they'll be writing for the client must include the following information:
  1. Title
  2. Area of Expertise (ex: residential construction vs. commercial construction)
  3. Description or main touchpoints you'd like to hit (Typically 3-4 sentences/bullets with headers and sub-points
  4. Author (if ghost-written)
  5. Desired Call To Action
  6. Target Keywords
  7. Resources or documents you'd like them to use or reference

I host this communication on a Trello board but it can also be done in an email or similar platform. I've found over time that this makes it much more clear what the guardrails and specific requests are, which has delivered higher quality work. 

Another note is if you have a specific style or method of writing you'd like them to follow, send a quick video or article examples that you'd like the content to mirror. For example, when we shifted to have They Ask, You Answer be used by a couple of outsourced writers we work with, I sent introduction examples that we wanted to replicate with different topics and it made it much easier for them to generate great content consistently. 

Also,  Liz Moorehead , think you can help dig up that clip Annee is referencing? 
I discovered See More
Connor DeLaney
Chris Greene thanks for sharing! What can you do with

Also, how'd you find the tool? What problem were you looking to solve? 
Hi all,

Excited to be a part of this community.

Today was my first day at Berry Insurance as their Videographer(and my first day as part of this community!). Currently I am just learning more about the company's philosophy and how to best tailor video content to our overarching goals. They practice They Ask You Answer as their guiding principle. I am currently reading They Ask You Answer and will soon start The Visual Sale.

My question for you video production folks is how did you best align yourself with their overall goal? What were questions you asked subject matter experts to develop a relationship with them? What are some ways you simplified the complex world of production into actionable, practical steps?

I have some one-on-one's set... See More
Connor DeLaney
Absolutely  Chris Wager ! Happy to have you here and as you get started definitely feel free to leave thoughts and questions! 
Question for my fellow marketers:

Who belongs on your 'team' page on your website? Some in leadership believe adding everyone may "make us look too small", others believe that we should have every employee on there with a small bio.

How do you make the determination? Is it just top-level leadership? What if you have a very small sales team, do you add just one rep or just one technician? Or do you add every salesperson and every technician?

Looking forward to your feedback! See More
Connor DeLaney
I'm 100% for showing all team members, ESPECIALLY if you have a smaller team. With a smaller team, you all become the company's subject matter experts and/or role specialists, which means more likely than not your customers will directly or indirectly engage with each member of your team. I'm also someone who likes to show off the people I work with, so slight bias there. 
I have the following 3 videos shot for a client but not yet uploaded onto their website:

Claims we make 80% Landing Page
Landing page is the easy one but wondering for the others the best places for those to live on the website.

Devon McCarty , Kyle Wertz , Jamie Sims - You all might be good people to ask in particular! See More
Shout out to Katie Bowles at Mazzella who absolutely killed it with her recent implementation of a Choose Your Own Adventure-style lead nurture strategy. I love seeing my clients succeed (and generate some sweet, sweet influenced revenue!)

See the full story See More
Connor DeLaney
Awesome write-up  Jessica Palmeri and great stuff  Katie Bowles ! Loved the collaboration and just how impactful this tool was :) Congrats to you both!
What better place to post this in than the Sales Professional community! IMPACT is hosting our Video Selling Bootcamp next Wednesday, February 3rd from 10-4pm!

The day is broken out into three sessions:

Will Schultz and Eric Dunn will help you add video to your sales process. Stephanie Baiocchi and Myriah Anderson will show you how to make a great sales email using video. Chris Duprey and Marcus Sheridan will show you how to close in a virtual selling environment
You can click here to check out the whole bootcamp agenda and use code SALESPRO when you register to get your tickets for $149 vs. $299.

Hope to see you there! See More