Chris Wager

Joined February 2021
Hi all,

Excited to be a part of this community.

Today was my first day at Berry Insurance as their Videographer(and my first day as part of this community!). Currently I am just learning more about the company's philosophy and how to best tailor video content to our overarching goals. They practice They Ask You Answer as their guiding principle. I am currently reading They Ask You Answer and will soon start The Visual Sale.

My question for you video production folks is how did you best align yourself with their overall goal? What were questions you asked subject matter experts to develop a relationship with them? What are some ways you simplified the complex world of production into actionable, practical steps?

I have some one-on-one's set... See More
Chris Wager
Great content. I too, and just getting started and love to hear all the positive support.
Check out this article talking about the devices people are watching YouTube from. While mobile continues to be the top performer, connected TV is gaining ground!

Based on this info, I'm curious to hear your thoughts on these questions:

Does this change your approach to content creation? Typically, when we're making videos for platforms like this, shorter was considered better. But with Connect TV mimicking the experience of traditional viewing habits, should we change the way we approach creating video content?
Do you watch YouTube videos on connected TV? I know I do!
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Chris Wager
Yeah I almost exclusively put on YouTube in place of regular TV on my TV. I usually only put something on when I am eating and the short nature of the content makes it easy to not get sucked into something after I am done eating. 

It's not a bad idea to think of YouTube content as potential TV replacement content. With the ease of use of editing programs and capabilities I think we can really create some great movie quality stuff to entertain people like traditional TV while promoting our brands.