Chris Duprey
Coach | Speaker | Co-Creator of DSM Mastery - On a mission to help others see 'what's possible' everyday.
Joined March 2020
As I start to think about future budgets, and how the whole TAYA mindset might change them, I have come up with the question in my mind of how much will we still have to do/spend on "outbound" marketing, like PPC ads, TV, Direct Mail, etc... I understand it will vary by industry, but with us, I'm not sure I see the spend on "traditional" marketing going down much.
We sell a fairly unknown process (to level sunken concrete.) It is sometimes surprising to me how few people even know the technology exists. So, much of our marketing is trying to educate folks that there is an option rather than replacing their concrete (or just living with the trip-hazards.) We will get some inbound (meaning they'll find us) for folks that are searching for... See More
We sell a fairly unknown process (to level sunken concrete.) It is sometimes surprising to me how few people even know the technology exists. So, much of our marketing is trying to educate folks that there is an option rather than replacing their concrete (or just living with the trip-hazards.) We will get some inbound (meaning they'll find us) for folks that are searching for... See More
Hey All - new member to the community! Starting our journey with the TAYA team and philosophy. Held our kick-off meeting last week. Scorecard completed - we're off to a good start with work to do. One of my assignments was to identify and share two tasks we are going to tackle immediately. Task one - Start Training up the Content Manager and the Videographer on staff. Task two - Attack the low hanging fruit (after the web throwdown today) with the Website UX. Excited to get moving!
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Hey folks, I'm new to HubSpot and the world of content marketing. That said, I was very excited to subscribe and adopt the approach. Right off the bat I'm lost and as the champion, that's not good. How did you get started? How long did it take? Did you have to use a consultant to get going
Thanks for your input See More
Thanks for your input See More
Hey
Jack McMahan
- I know exactly how you feel. Before I joined IMPACT I led a firm where I was you and felt overwhelmed with trying to figure out this whole "inbound/content" thing. Luckily,
Bob Ruffolo
, is a close friend and he told me to read
Marcus Sheridan
's book - They Ask, You Answer. The book is incredibly relatable and easy to understand. That's where I started.
Here's what I would do to help better understand how to get started:
Bob Ruffolo
, is a close friend and he told me to read
Marcus Sheridan
's book - They Ask, You Answer. The book is incredibly relatable and easy to understand. That's where I started.Here's what I would do to help better understand how to get started:
- Read They Ask, You Answer
- Take the course - Digital Sales and Marketing Framework for Today's Modern Buyer
- Take the course - Investing in Incredible Digital Sales and Marketing Results
Hope this is helpful!
Chris
For those who don't know me, employee engagement is a huge topic I care about. Frankly, we have a huge problem in the workforce with respect to this. Too many people simply go to work, do the minimum to simply not get fired and collect their paycheck.
I believe that work can be a place where people come to actually do their best work. Where they can scratch their creative itches and truly add value to the world.
This engagement problem isn't a one-sided problem. It's not managements fault and its not the employees' fault. It is a collective problem, that will take collaboration to truly solve.
Whether you're a senior leader or a fresh to the workforce employee, what are some ways you think we can increase employee engagement at work? How... See More
I believe that work can be a place where people come to actually do their best work. Where they can scratch their creative itches and truly add value to the world.
This engagement problem isn't a one-sided problem. It's not managements fault and its not the employees' fault. It is a collective problem, that will take collaboration to truly solve.
Whether you're a senior leader or a fresh to the workforce employee, what are some ways you think we can increase employee engagement at work? How... See More
Hey all and Happy Monday!
Did you attend the Virtual Selling Summit last week? What were your biggest takeaways and what have you begun implementing since?
Also, feel free to share any questions you didn't get answered during sessions here :)
If you missed the virtual event, you can access the recordings here. See More
Did you attend the Virtual Selling Summit last week? What were your biggest takeaways and what have you begun implementing since?
Also, feel free to share any questions you didn't get answered during sessions here :)
If you missed the virtual event, you can access the recordings here. See More
They are in a similar industry and working with me. I know we've dropped their paid spend pretty significantly with plans to do even more in the coming months.
Without knowing all of your specifics, I strongly believe your traditional can come down if you go all in with a TAYA approach.