Carina Duffy

All the HubSpot, all the time.

Joined May 2020

About

IMPACT

Jun 2016 - Present

All the HubSpot, all the time.
Having watched the IMPACT course on cleaning up data, I'd love to hear what others are doing. Of course, what lists you create will depend on your business, but I'm generally interested in different approaches.In the aftermath of the iOS 15 Update in Sept 2021 and now not being able to accurately measure email opens, what are the most effective criteria (across all properties) to clean disengaged non-customers from HubSpot? Clicks and...
See More
Carina Duffy
I was going to mention something similar  Alyssa O'Mara ! It's getting harder and harder to use engagement criteria for cleanup - not only because of open and click data not being reliable now with Apple Mail, but also because of less cookie tracking on the website. Interested to hear other perspectives as well!
We had a fantastic discussion around this topic of "staying on the path" in our Executives mastermind group this week and I want to open that discussion to the larger leadership community.Some thoughts we shared around sticking to the fundamentals:
  • It starts with the leaders of your organization to live and breathe these principles
  • The team will linger to their old ways if the habits are not regularly reinforced and recognized AND when...
See More
Carina Duffy
Hey  Dale Pease ! I'd agree here - it sounds like HubSpot would be a great fit for capturing new leads and guiding/educating (and of course tracking) them through the sales process, then connect HubSpot to your current CRM for all of the operational stuff.
Hi Hubspotters! I hope you are all so well.I am looking for an easy way to track sales reach outs in the sales process before calling a deal "dead". Is there a way to pull this data in an easily trackable form?Ex-1) You filled out a form to connect with us- automatically creating a deal in our dash2) Sales reaches out to you with no contact on first, second, third, and so on times.3) Sales called deal dead and places in "Struck...
See More
Carina Duffy
David Roberge have you looked at using the "Number of sales activities" property? ("the total number of sales activities (notes, calls, emails, meetings, tasks, or chats) logged for the contact") - that sounds like what you're looking for, but let me know if it's more nuanced than that!
If you haven't heard, Apple's been rolling out new features that allow users to opt out of email tracking, as well as to effectively hide their personal email address (think: burner email addresses).

The big question then becomes:what the heck does this actually mean for me and my email marketing in HubSpot?

Well lucky for you (and me), the HubSpot gods have heard and answered our prayers!

Here's an awesome breakdown of what the updates are and...
See More
3 3
Big news from the HubSpot world came out last night!In September, Brian Halligan will be stepping in as Executive Chairman, with Yamini Rangan, previously the Chief Customer Officer, will be replacing him as the new CEO.You can check out the full article on the HubSpot website, linked above.Would love to hear some immediate reactions! From everything I've read and heard, there's a lot of excitement about this move both internally and in the...
See More
Carina Duffy
Since Yamini's been filling in for Brian the last several months, I figured this might be a possibility for when he returned - Yamini's been doing an awesome job!
Holy moly there's a new HubSpot hub! A few things I'm excited about:
  • Custom coded workflow actions (if you know JS, you could pretty much make HubSpot doanything)
  • Better data syncing to other platforms
Check it out here.What do you all think?? Is this something you think you'll use?
See More
Is anyone using more than one HubSpot pipeline? We have three pipelines and now have a need to have different default fields for one of them. It doesn't look like it's possible. Trying to find any handy solutions. We have one idea, but it's a bit of extra work and probably annoying for users. Thanks in advance! And thanks, Stephanie Baiocchi for letting me know about this!
See More
Carina Duffy
Hey  Rebecca Whitney ! Totally picking up what you're putting down. Just to confirm - you're talking about default fields that are required when a user is creating a deal? Or are you talking about the fields that show up on the lefthand "About" side of the deal record?
Hi all!

Want to be featured on an upcoming episode of The Hubcast?Share a story of a HubSpot win you've had in a comment below! (bonus points if you record a GoVideo!)It can be anything - from running a successful campaign with great analytics, to figuring out a way to hack the platform to work for your team, to creating an awesome custom report.Let's hear it!
See More
1 1 2
Just finished doing new business commission reports for referral partners. However the system makes me do a separate report for renewal. Anybody know how to combine this
See More
Carina Duffy
Chris Greene  not totally sure I'm tracking - can you record a quick video with what you're looking for?
Hey guys,

Liz Murphy and I record Content Lab each week. I use Audacity to produce it, but I find it to be glitchy at times.What is anyone else using? (preferably something that's free)
See More
Carina Duffy
I use Adobe Audition because I have a Creative Cloud subscription :D 
Is anyone else wondering: How the heck can I show my team that our They Ask You Answer Content is driving revenue for my organization??

I get this question ALL of the time!

So here's a HubSpot strategy to help you show your team that TAYA is driving revenue at your organization:
Here are some TAYA campaign naming structures that the IMPACT HubSquad recommends:
  • ...
See More
Carina Duffy
Yes!! I wonder if any other TAYA veterans have other ways they've chosen to structure their campaigns that has worked for them??