Betsy Francoeur

Creating kick-ass content that delivers results

Joined May 2021

About

Creating kick-ass content that delivers results
Just a quick item of consideration for people just getting started or those who are only in the first or second year of TAYA content protocols.

It took us 5 years to kick off the bonfire of revenue we are currently bringing in with a "spark" that was one blog post that started bringing real money around the three-year mark.

But, one of the most interesting things I have noticed about the posts that make us the biggest money is that the blogs we have created that generate big revenue, have some of the lowest clicks/views.

The majority of our most popular and most-read content is not the content that drives major deals.

Furthermore, the blog posts that are bringing in the big bucks, are very specific and usually ultra-focused on specialized... See More
Betsy Francoeur
So insightful. You can feel like a failure when your blog post doesn't get engagement - especially when you measure "success" based on likes/shares/views. But it's important to remember everything you stated in your post above. Thank you!
We all love HubSpot, but I'm interested in hearing what other platforms or tools people have used to measure the ROI of their content? Anyone out there use Parsely? Tableau? Momently? Cyfe? Anything else?

What else is out there?

Leave a comment below about your experiences!

Connor DeLaney Ramona Sukhraj Nicole Cimo-Holmon Bri Stauffer Paul D. Grant Jeremy Sutton Mark Wilson Betsy Francoeur Katie Martens Mark Baratto


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Betsy Francoeur
My company was using Hubspot, but the cost became too much and they moved to ActiveCampaign for emails. We're tracking our website activity using Google Analytics and within WordPress. We definitely need to do a better job of tracking content ROI, so I'm all ears to hear what tools others are using - especially if they're at a lower price point.
Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

www.encomputers.com

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et... See More
Betsy Francoeur
Fantastic! I'm definitely bookmarking this so I can use it as inspiration for the resource hub I'd like to build for my company.
For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
Liz Murphy , Ramona Sukhraj , Nathan Dube , Bri Stauffer , Mark Wilson , Katie Martens , Betsy Francoeur , Jeremy Sutton , Paul D. Grant See More
Betsy Francoeur
My opinion is long-form content brings a lot of value. Some topics require more or longer explanations. And that's ok. If you're tackling a topic that needs longer-form content, write it out and then look for ways to break it up into a series, or into a blog post that leads to an e-book, etc. That way you're still getting the important information across, but doing it in a variety of ways.
Should I spend more money to have someone come up with frequently asked questions for my business website or not? See More
Betsy Francoeur
I can appreciate your concern about not wanting to plagiarize what another company is doing. But researching what other businesses in your niche are answering is a good way to learn what questions are floating around out there. Then you focus on answering the questions with your own unique voice and perspective.  
I'm someone who loves to read business, leadership, marketing, and overall Professional books 24/7 however I've been challenging myself to read other books recently to try to balance things out and not burn myself out on professional reads.

The two books that I've been really enjoying are Billy Martin: Baseball's Flawed Genius & The Bomber Mafia.

So I'm curious, what books have you been reading that are moreFunreads vs. Professional? How do you keep yourself balanced?

Allison Melnik , Chris Duprey , Chris Marr , Greg DeVore , Kaitlyn Pintarich , Tony Paille I know y'all are readers, share some titles! See More
Betsy Francoeur
I highly recommend The Night Circus. Fascinating story that's beautifully written. And the end is ... well, you'll just have to read it!