Betsy Francoeur

Creating kick-ass content that delivers results

Joined May 2021


Creating kick-ass content that delivers results
Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et... See More
Betsy Francoeur
Fantastic! I'm definitely bookmarking this so I can use it as inspiration for the resource hub I'd like to build for my company.
For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
Liz Moorehead , Ramona Sukhraj , Nathan Dube , Bri Stauffer , Mark Wilson , Katie Martens , Betsy Francoeur , Jeremy Sutton , Paul D. Grant See More
Betsy Francoeur
My opinion is long-form content brings a lot of value. Some topics require more or longer explanations. And that's ok. If you're tackling a topic that needs longer-form content, write it out and then look for ways to break it up into a series, or into a blog post that leads to an e-book, etc. That way you're still getting the important information across, but doing it in a variety of ways.
Should I spend more money to have someone come up with frequently asked questions for my business website or not? See More
Betsy Francoeur
I can appreciate your concern about not wanting to plagiarize what another company is doing. But researching what other businesses in your niche are answering is a good way to learn what questions are floating around out there. Then you focus on answering the questions with your own unique voice and perspective.  
I'm someone who loves to read business, leadership, marketing, and overall Professional books 24/7 however I've been challenging myself to read other books recently to try to balance things out and not burn myself out on professional reads.

The two books that I've been really enjoying are Billy Martin: Baseball's Flawed Genius & The Bomber Mafia.

So I'm curious, what books have you been reading that are moreFunreads vs. Professional? How do you keep yourself balanced?

Allison Melnik , Chris Duprey , Chris Marr , Greg DeVore , Kaitlyn Pintarich , Tony Paille I know y'all are readers, share some titles! See More
Betsy Francoeur
I highly recommend The Night Circus. Fascinating story that's beautifully written. And the end is ... well, you'll just have to read it!