Becca Manganello

Joined March 2022
Hey y'all!I'd love to hear about how your 2022 has been for you.Here are five prompts to get you started:
  1. What’s been your single greatest achievement in 2022?
  2. What’s a book that’s had a profound impact on you in 2022?
  3. What’s something that you are going to say NO to in 2023?
  4. What’s something you are going to do more of in 2023?
  5. What’s one thing you want to change about how you manage your time in 2023?
I'm looking forward to reading...
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Becca Manganello
These are all really great questions to reflect on - I'm gonna have to noodle on these! Thanks for posting this, now I have some things to think about 🙌🏻
You don’t have to be a marketer to know a website is a must have for any business.
We live in 2022, and your website is often the first impression you make on a potential client or customer. It allows them to learn, make contact and when done correctly, will be your greatest salesperson.
Also keep in mind that your website also communicates your legitimacy to the outside world. If someone lands on your website and they immediately think of...
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We talk a lot about how to communicate what exactly is going on in our video departments, not only to promote transparency company-wide but also to help quantify the value that video brings. Below are some best practices for providing and communicating value with your team.
  1. Weekly newsletters- I cannot stress enough how powerful it can be to send out a simple schedule and priority list for what you’re doing with video. This helps put a...
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Becca Manganello
One of the coolest things I've seen is, one of our clients sends out a weekly video updating their entire company on the new content that was made, and how the sales team can use that content in the sales process. This helps create alignment and culture of video. 🎉🎉🎉
Learning slowly will kill your goals.Especially as a content manager or videographer.When a CM or videographer onboards, there's a big learning curve.They need to learn:
  • PEP intros
  • 4R conclusions
  • Standalone headers
  • How to prioritize content
  • How to find search intent
  • And so much more...
Quick learners develop high skill in short time.Slow learners develop low skill in high time.The main difference?The TIGHTNESS of the feedback loops.How do...
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Becca Manganello
Failure is key to learning - Failure allows us to innovate -> Innovation is critical to learning. Learning what went wrong helps us implement new strategies or ideas or improve up the old ones 🙌🏻 And the loop continues 🎉
Either during a dinner conversation with your family or at some point while grabbing a drink with some friends, I'll bet that someone will tell you they're looking for a new job before the year ends.

They'll mention their frustrations. They'll mention their aspirations. They'll for sure mention their desired compensation.

But at some point in the conversation, they're going to stop talking.

How will you respond?

Will you be able to share the...
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Becca Manganello
Thanks for sharing this Devon, looking forward to seeing the second part of this! YAY for steps you can take!! 🎉🎉🎉 
I write here a lot about the fundamentals- using LUTs, hijacking Canva- just general stuff that we often forget about as we start talking about the strategy behind TAYA videography and creating content that moves people to action. One issue that plagues me as a videographer is shot composition. I get in the ZONE when I’m filming and will leave shoots over the moon- and then sit down to edit later and find myself cropping and altering way too...
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Becca Manganello
This is a great reminder for when shooting! Antlers was a new one I haven't heard that term for anything being in the frame. NEAT! Thank you for sharing Mandy 💖💖💖
Videographers, you know the sale team is supposed to use your content in their assignment-selling messages; but if I asked you what is your role in assignment selling? What would you say?The way I see it here's how a videographer's role in assignment selling breaks down:
  • Content Creator: you're producing videos each week that sales can use in their process.
  • Eyes and ears of the customer: you're not the expert, your sales team is. It's...
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Becca Manganello
This is a great post Lindsey, EVERYONE plays a part in assignment selling and you did a great job at breaking down some of these parts 🙌🏻 Thank you for sharing this! 
Ever wonder how Google’s PageSpeed scores are determined and why they’re NEVER the same on either desktop or mobile? Here’s a great breakdown around how those scores are calculated.

For me, seeing that the scores aren't based on static measures helped solidify an easy-to-overlook perspective: these tools are, at their core, a guide towards continuous site improvement vs. a test we pass or fail.

There’s also some great suggestions to help...
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Becca Manganello
Ouhhh! This is a good one. Thanks for sharing Daniel Escardo . I know this is something you have worked on in the past Lisa Carroll - Might be worth diving into 🎉
Alright, this is one of my favorite times of the year! Take some time, and send a personalized video to people with something specific you are thankful for about them. After you do this, comment below! Let's hear your story!
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Becca Manganello
Stefan Christensen  that is SUPER neat! What a great challenge! I will be sure to take on this challenge 🎉🎉 #SpreadLove 💖
I'd be lying if I said I always come up with perfect blog article titles... sometimes brain fog takes over and it is just downright hard to think!

On days like that, I turn to one of IMPACT's amazzzzzing resources The Blog Title Generator.

Have you tried this yet?

What is the next topic you're wanting to write about?
Test out your ideas by utilizing our blog title generatorIs this something you can see yourself utilizing on a regular...
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Becca Manganello
I recently found out we had this, SUPER neat! Great share! Thanks  Briana Meisel  

Leviticus Jelks  - This may be helpful to check out! 
As a manager, one of the areas I spend a lot of time focusing on with my direct reports is optimizing their day and giving them the space to do their best work.

One resource that I have been diving into to educate myself on this more is a book called Peak Performance by Brad Stulberg and Steve Magness.

Chapter 7 explores the idea of discovering the best time of day for your own optimal performance. Scientists refer to those who work best in...
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Becca Manganello
I agree with Mary Brown , this is definitely interesting! I can definitely say I do my best work in the morning! So I am with Lindsey Auten  on this one.. I am 100% a LARK 💖
Do you have a meeting this week that deserves more context or structure? Commit 5 minutes and share a video just like this one to set your team up for success.
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Becca Manganello
Yes! Walk the walk and talk the talk! 🎉 Video is such a powerful tool 🙌🏻
Let's talk stress for a moment and how to quantify it...

Developed by Lt. Col Jeff Cooper (and later amended by Lt. Col Grossman), The Cooper Color Code System of awareness gives us a baseline to identify the psychological condition we are currently in.

The System includes four colored Stages (White, Yellow, Orange, Red; *Grossman added Grey and Black), and directly describes a person's mental state during a stressful event.

Most of these...
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Becca Manganello
🎉 And if you need to learn how to calm down... Breathe through one nostril 🙌🏻🙌🏻🙌🏻🙌🏻
We get a lot of questions about how to improve sales teams. How do you speed up the sales cycle and close deals faster?....

Chris Duprey spoke at one of our events in Boston about the "5 Habits of The Best TAYA Sales Organizations" One of the 5 habits is role play.

Role play is one of those things where, when you mention the word or phrase, people cringe, sigh, or even roll their eyes. Why? Because they don't see the value in role-playing...
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There is 1 thing you could do this week that would improve your TAYA efforts by at least 30% - and I'm being conservative.

Document your buyer's journey.



And I don't mean write down some steps on a piece of paper or a word document. I mean map out the steps simply for your whole team to see.

Why is that important?

Because we all stay distracted. The things that are most important to your work should be easily accessible.

...
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Becca Manganello
Tyler Stone  - This is a great post for you to narrow down/enhance your buyers journey 🎉🎉🎉
Whether you are on a stage, in a boardroom or on Zoom with the teams you see every day… the way that you speak matters. Your words have weight and meaning and will land with more purpose when delivered well. You don’t have to be an international keynote speaker (although we know a few) to desire to utilize world class speaking skills. You can hold an audience with rapt attention when you take a few simple steps to improve your delivery....
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Becca Manganello
Thanks for posting this Kristie! One of my favorite tips you gave is that I am going to start reading out loud. I rarely do this but I do think it would really help me be more comfortable speaking. Also, I HATE the sound of my own voice and I also don't like listening to myself so recording myself and watching it would be really helpful as well. Thank you for sharing this!
In this video, I share what I have seen personally as I applied TAYA in an outside role. This worked SO MUCH BETTER than cold calling.
Want to go more in-depth? Check out the Assignment Prospecting course!
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Becca Manganello
YESSSSSS  Stefan Christensen 🎉 This is a great reminder! I just read a book on givers, takers, and matchers - different categories but in line with what you're talking about. "Give and Take: A Revolutionary Approach to Success"
When it comes to shaping your sales communication, don’t let “bad fits” become your target audience.Oftentimes when working with sales teams on our Assignment Selling principles there’s always at least one person in the room that says…“What if the prospect says ‘I don’t have the time to consume content’ or ‘Why can’t YOU just teach me that thing right now.'”Here’s the thing - that will happen. It’s inevitable. And we should be prepared to...
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Becca Manganello
"Don’t let “bad fits” leather you up to the point where they ruin your communication with the good ones." Excellent point Zach! This can be applied to many areas of life as well, great share 🎉
Brad Stulberg, the author of Peak Performance, recently spoke at an all-day event at IMPACT to discuss the formula for high-performing individuals and how stress and rest together are the ultimate combination for growth while avoiding burnout.

Stress:

Stress is important for growth. You simply cannot expect to grow your muscles or your mind by staying in your comfort zone. You have to push the limits of what you're comfortable with by...
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Becca Manganello
How I identify my just-manageable challenges is I ask myself do I feel challenged at all. Am I feeling slightly fatigued mentally or physically from this task?  I want to find things that allow me to feel like that task is slightly out of my control or slightly above my skill level so that I CAN grow. I have a list of go-to things that I do to rest and help me refuel: - Rock Climbing- Reading- Walking- Coloring- Hiking, especially new beautiful places 🎉
In They Ask, You Answer, Marcus Sheridan waxes poetic about the power of knowing exactly how many pages a prospect had viewed prior to actually reaching out to book an appointment with him.

Is this a valuable number to know?Absolutely! -- How else will you know if your prospect is educated enough for your sales process?

Is this a number that HubSpot tracks automatically?Nope! HubSpot doesn't actually capture/store the exact number of pages a...
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Becca Manganello
Jess is always crushing it with HubSpot info!  Denise Schmitz  - this might be something you want to pass on to Dave as he continues to dive into HubSpot 🎉

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