Anj Bourgeois

Content Marketing Trainer for TAYA Clients

Joined April 2022


"Anj, what do you think about transitioning to Catcher?"

Junior year of college, my eyes changed direction on the baseball field: moving from 2B to C.

Once I understood mastering the fundamentals would determine my level of success…

I obsessed over the fundamentals of catching. 

Since then, my eyes have changed directions as I've had new jobs.

And I saw the fundamentals everywhere:
Catching. Leadership. School. Faith. Culture. Relationships. Business. Sales. Marketing

Fundamentals are the same everywhere.

I’ve learned they’re #simplebuthard

Since hanging up my cleats, I've explored the fundamentals in the working world:

High School Ministry - Discipleship, Relationship and Communication

Digital Media Startup - SEO, Web Design, Upwork, and Operations + Project Management

Shipping Consultant - Sales Framework, Logistics, Communication, and Setting Clear Expectations

Next Level Catching Academy - Copywriting, Content Creation, and Coaching for Impact

Cintas - New Business Sales, LinkedIn, and Storytelling

Impact Plus - HubSpot Certified, TAYA, Client Communication

Now, my eyes are focused on unlocking potential in myself and others.

I'd love to connect - how can I help you in your fundamentals?

GiANT Certifications:
Coach, 5 Voices, Leader Intensive, 100X

5 Voices: Creative, Connector, Pioneer | MBTI: INFJ | Enneagram 1w2 | Working Genius: GW/ID/TE | Strengths Finder: Discipline, Includer, Developer, Learner
Hi all! Becca Manganello encouraged me to share my content update process. I've been using it since last June to keep our entire company (16 of us) informed about new blogs on Zoe Marketing & Communication's website.

Each week, I send out a simple email + quick Vidyard (2-3 minutes tops, usually) highlighting the new content. I try to mention how sales can use it, and/or how it's valuable to our in-house team — as well as folks that...
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Anj Bourgeois
Kim - you are the real deal! Thank you for sharing!
If you don't understand the buyer's journey, it will be difficult to move customers through it.And if you can't move customers through the buyer's journey, less people will buy.The video below is an overview of the buyer's journey:- 3 models of buyer's journeys
  1. HubSpot: Awareness, Consideration, Decision
  2. Eugene Schwartz: Problem Unaware -> ... -> Exploring our solution
  3. In Market / Out of Market
- The difference between the buyer's...
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Learning slowly will kill your goals.Especially as a content manager or videographer.When a CM or videographer onboards, there's a big learning curve.They need to learn:
  • PEP intros
  • 4R conclusions
  • Standalone headers
  • How to prioritize content
  • How to find search intent
  • And so much more...
Quick learners develop high skill in short time.Slow learners develop low skill in high time.The main difference?The TIGHTNESS of the feedback loops.How do...
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"My elbow is killing me," my college baseball teammate said to the trainer.

"It's not your elbow that's the problem. Your shoulder and lats are WAY too tight."

Many of us have had this experience with back or neck pain as well.

And any trainer or doctor worth their salt will always direct you to identify the area causing the pain. Not the area that is hurting.

So while your back may be hurting, the cause of the pain is something next to it...
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Make sure to "Seas the day" with your anchor text. Here's how:1. Let's define what anchor text is: the hyperlinked text in a sentence.2. Does it matter?Yes! For people and search engines.a) People - it's a poor user experience when you say 'click here.'b) Search engines - Google wants to see context around what is being linked to, and if there's only generic text linked, you may get penalized.
3. What's a bad example?
A bad use of anchor text...
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