Allison Riggs

Moving people closer to their goals + dreams each and every day

Joined April 2021

About

Allison Riggs has been building and managing marketing strategies throughout diverse sectors, including non-profit, for-profit, and international companies. Whether building administration and operational structures to creating marketing and fundraising campaigns, Riggs has worked in almost every aspect of running and maintaining a healthy and successful marketing and communications plan. She prides herself in being able to evaluate and gauge current strategies and turn them around into applicable tactics for the global market.

Certifications

Certified Coach Info

Certified Since March 2022
Does anyone have suggested training videos to help the marketing team, specifically the graphic design team, to understand the visual strategy behind They Ask, You Answer? Looking to support the blog and video content with graphics and visuals that best match the marketing strategy.
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Allison Riggs
The biggest thing with graphics is connecting to the reader and the content you've provided. Here are some questions your team should consider when creating graphics:
  • What value are you bringing with the visuals? 
  • If someone were to scroll through and only look at the images, charts, etc. you include - what would they learn? 
  • What do we want to stick with them? 
  • Are the graphics optimized for desktop and mobile? How will these graphics impact load time? 

The content manager and videographer should be working directly with the graphics team to conceptualize what they need to reinforce their message. Also, the CM should write the alt text for any graphics you add to blogs. This might be more tactical advice, but really important things to consider. 
Generating and ultimately landing sales is all about understanding your customers- which sounds simple enough until you realize that only 13% of customers believe that salespeople understand and care about their needs.
WOW! So, what is it that makes people distrust salespeople?
There has to be an underlying issue somewhere - and if I had to guess, there are two major roadblocks standing in the way:
  1. You’ve never been through your own...
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I'm re-evaluating our BetterBookClub library here in IMPACT+ and am looking for input on which books are currently in our library, which should be added, and how we can make these resources as valuable as possible for all of you!Please drop any books or authors you highly recommend for sales and marketing success in the thread below so we can ensure they're all included. This'll be an evolving library and we want to make sure anything worth...
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Allison Riggs
SEO for Everyone, Radical Candor, Impact Players, Building a Storybrand, Say What You Mean, The Coaching Habit --- just to name a few for you!
I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.The beginning and end of the buying process doesn't change because of the mortgage.Would I be okay do ultimate guides...
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Allison Riggs
Shanequa Jones - agreed with Kimberly on always freshening up your content if they are different pieces. Also, you will have different pain points and potential audiences for each of these loans. How can you leverage those different audiences to create tailored and specific content around each loan? What are the pain points for this type of loan, and who is the typical best fit for this type of loan? 
We are a six person team looking for a system/tool to manage the content publishing process. We are evaluating CoSchedule and Process.st. Anyone have experience with CoSchedule? What tools does your team use to communicate and manage content creation? What would you suggest?
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Allison Riggs
What are you ultimately trying to do with the tool? Track the progress; communicate; assign tasks? I've used Trello in the past and it works really well for content process and editorial calendar. 
Hey Everyone,Anyone have an email validator they like? Need to test about 1,300 emails.Thank you!
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Allison Riggs
If you need another vote for Kickbox, you've got one from me! Easy to use, great integrations like Stephanie mentioned AND their customer support was awesome! Happy emailing. :) 
We just signed a new contract for a deal worth $1,000,000 per year. The first interaction (and the 3rd, 4th, and 5th) were blog posts I wrote. TAYA in Action!Interestingly, they called us and did not submit their email, so how do I know it was from a blog I wrote?
I set the date range in the Geo reports in Google Analytics under Search Console to Jan 1, 2013 – today and am ONLY TRACKING return visitors from Totowa, NJ 07512 (location of...
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Allison Riggs
I can't see them either :(