Events & Recordings

All Recordings

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Marcus Sheridan

PRO
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The “Seller-Free” Buyer Phenomenon: How Buyers Want to Control the Sales Process in the Digital Age and What Businesses Must Do About It
Regardless of your business or industry, you have to adapt to the way buyers want to make purchases now. So what is a seller-free sales experience? Does it mean the end of salespeople? Find out exactly how you can optimize your buyer's experience with self-selection tools, pricing tools, and more so you can close more deals faster.

Marcus Sheridan

PRO
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How to Write Absurdly Addictive Website Copy Your Ideal Buyers Will Love
Your ideal buyers are out there, desperately searching for exactly what you’re offering -- you just know it. But, for some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Nine times out of 10, the reason for this is stupidly simple (and has absolutely nothing to do with design) -- your website copy sucks. Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach. In this tactical breakout session, you’ll learn IMPACT Editor in Chief Liz Moorehead’s top battle-tested conversion copywriting tips, strategies, and methods. So, be prepared to take a lot of notes -- by the end of this session, your ideal buyers won’t be able to resist you.
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Luke Summerfield + Alex Girard

PRO
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The 30 Day GDD Playbook
Growth driven design sounds amazing. But getting started -- where do you even begin? Between customer interviews, prioritizing your goals with your team, and measuring the success of your current website, starting on your GDD-Journey can be a daunting task. In this session, Luke Summerfield and Alex Girard will provide you with a step-by-step playbook for how you can begin using growth driven design to create a website that works better for you and your customers.

Luke Summerfield + Alex Girard

PRO
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Building a Comprehensive Website Testing Strategy From the Ground Up
In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you're going to see an impact big enough to detect with testing?  It's no wonder that the number one question I get as an optimization specialist is, "what should we test?" My answer, without fail, is, "it depends!" It depends on your goals, how much traffic you're getting to your site, and invariably, how much freedom you have to change major elements. This session will cover: • How to mine your data for test opportunities • How to evaluate competitors and other sites for inspiration • Ways to organize and prioritize your ideas based on your goals

Karen Hopper

FREE
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The Most Costly Lies We Tell Ourselves About Our Business Websites
In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and right without ever needing a vacation, sleep, or lengthy pep talks about their growth and career. It’s more important than ever that this be true, yet too many of us are our own worst enemy, actively standing in the way of this powerful revenue-generating vision from becoming a reality.   In this takeaway-filled keynote from IMPACT Editor in Chief Liz Moorehead, you’ll learn: • how business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website • the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in
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Marcus Sheridan

FREE
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7 critical elements for digital sales and marketing success in 2021
How do you 10x your digital sales and marketing results? In this webinar Marcus Sheridan will teach you what skills your sales team needs to be taught today so as to meet the needs of the virtual, post-COVID buyer, the elements of your website that need to be added and evolved to meet the expectations of buyers in 2021, including the major mistakes companies are still making with their website’s user experience, and the most effective marketing departments of 2021 look like-- what seats you need on the bus, and how to fill them the right way.

Marcus Sheridan

PRO
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Design Pickle - The Video Tools and Tech You Need
Learn how Design Pickle can ensure your videos are looking beautiful with personally designed graphics and templates.

Design Pickle

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Geige Vandentop

PRO
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Streamyard - The Video Tools and Tech You Need
Learn how Streamyard can help you create amazing live streaming experiences.

Geige Vandentop

PRO
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Quicc - The Video Tools and Tech You Need
Learn how Quicc can help you deliver polished, fast close captions for your videos.
PRO
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Vidyard - The Video Tools and Tech You Need
Learn how Vidyard can help power your video strategy through their easy to use Chrome Extension and video management tools.
PRO
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How to Make It On YouTube... and What Does Success Mean?
I’ve been on YouTube since 2008 but I struggled to break 5000 subs for years. In 2016 I finally broke the 5k barrier and 4 years later I’m at 750k! In this talk I’ll tell you my strategies plus we will define success. I would say that my primary business my YT videos supported was hugely successful even when I had 5k subs. Plus, my wife’s channel when from 0-50k subs in 6 months! There are really just 4 keys to this success. Join me for all my secrets!

Matt Risinger

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Marcus Sheridan

PRO
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The 12 Keys to Giving a World Class Video Sales Call
There are video sales calls, and then there are GREAT video sales calls. The question is: Which of the two is your sales team more consistently giving to customers right now? If they’re like most, there are many opportunities for improvement, which is exactly what Marcus Sheridan will be showing in this session. If anyone in your organization is doing video sales calls, this will be CAN’T MISS.

Marcus Sheridan

PRO
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Getting the Most Out of Vidyard and HubSpot: Interactive Video, Viewer Insights, Custom Reporting and More
We’re all looking for ways that we can make our marketing more human -- and no tool does this better than video. In this session, you’ll learn how to get the most out of Vidyard & HubSpot with tips and tools that allow marketers to leverage video and CRM data to better engage with their customers.
PRO
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5 Ways to Use Personalized Videos to Accelerate Your Sales Process
Using personalized videos for outbound prospecting, through to closing the deal, is one of the hottest topics in the virtual sales world. In this session, you'll learn how video can help you become more efficient, engaging, and scalable. Whether you're new to video or a seasoned pro, discover what's really working and how you can do it now.

Ryan Frampton

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Devon McCarty, Chris Greene and Christian Shirilla

PRO
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Video In Action: Real World Examples
Hear from three people doing video out in the real world and the lessons they've learned.  1. Bootstrapping your video content strategy 2. Making your videos memorable 3. Bridging the gap between marketing and sales

Devon McCarty, Chris Greene and Christian Shirilla

PRO
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How to Get the Most Out of Your On-Camera Talent
What do first-time videographers — or videographers looking to spruce up their skills — need to know about establishing trust immediately with subjects so the videos they produce are amazing right out of the gate? As a videographer, your number one focus is to know your gear and how you run a production inside out and backward. Because, when you get onto a location, your focus and your attention needs to 100% be on making the person that you're interviewing feel comfortable. If you're not focused on that and you're tinkering around with cameras and dealing with all sorts of other stuff and trying to do it simultaneously, it's not going to work out for you. In this session, Alex Winter will teach you how to establish trust immediately with on-camera talent to make them feel as comfortable and as confident as possible.

Alex Winter

PRO
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How to Add Video to Your Entire Sales Process
What is the best way for YOU to start implementing video into your sales process? This session is for salespeople that want the actionable steps on how to get started selling with video. By the end of this session, you'll learn how world-class companies have implemented video top-to-bottom, and where you should get started with your own sales process. Specifically, we'll cover: • Everything to define before adding your first video to your sales process • How to determine where it makes sense to start video for your situation • The best practices for EVERY sales video you make • What the best of the best are doing with video, and how it's transforming their business

Will Schultz

FREE
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Fundamentals of Videography: You Can Be a Great Videographer Too
You want to create more video content. LinkedIn videos, sales videos, and YouTube content are all on your list. The question is, how can you create videos that look and sound professional, without a videographer, and potentially from your home? The truth is, you don’t need either, and I’m going to show you exactly how to make better video content yourself on a shoestring budget and with little to no production knowledge. In this session, you’ll learn very simple video creation techniques including lighting, exposure, composition and audio recording best practices - all with live demonstration.

Zachary Basner

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Stephanie Baiocchi & Myriah Anderson

PRO
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How to Make Your Sales Videos Look and Sound Great Without Breaking the Bank
Adding video into your sales process isn't just a "nice to have" but a must have in the current climate. The word video is often associated with a big price tag, but that shouldn’t be the case with video for sales. In fact, you can make your videos look and sound great without breaking the bank. Join Myriah Anderson and Stephanie Baiocchi as they share tips on: -Lighting -Audio -Getting the best shot -Sounding great without a teleprompter -Creating click-worthy video thumbnails -Setting up a great background -Choosing a video tool All of which you can do with little to no budget!

Stephanie Baiocchi & Myriah Anderson

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Marki Lemons Ryhal

FREE
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How to Get Your Community to Know, Like, and Trust You with Video
Get the day started with this energetic session by Marki Lemons Ryhal in which you'll learn how to: • Create authentic, relatable, relevant video content. • Describe how to raise money with engaging video content. • Summarize content that can be extracted from one video.

Marki Lemons Ryhal

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