Events & Recordings

This is a re-airing of one of our most popular sessions from Website Optimization Summit 2020.  It's 2021 and buyers want to control the sales process. Regardless of your business or industry, you have to adapt to the way buyers want to make purchases now. So what is a seller-free sales experience? Does it mean the end of salespeople? Find out exactly how you can optimize your buyer's experience with self-selection tools, pricing tools, and more so you can close more deals faster.

This is a re-airing of one of our most popular sessions from Video Sales & Marketing World 2020. This will be followed by a live Q&A with Zach Basner. Today, video content presents powerful opportunities for sales professionals who leverage it in their communications with prospects. Those opportunities await sales organizations in almost every industry, B2B or B2C, product or service. But, unfortunately, a fear of being on-camera prevents even the most effective sales pros from ever harnessing its power. Perhaps it’s time, though, to shed that fear and discover the simple techniques that will allow you to build more trust, influence your buyers, and sell more easily with video. Understand why many people say they “aren’t good on camera” Learn simple on-camera techniques that will make you more comfortable and confident See real stories and examples of sales pros like you, crushing it with video.

Video content and personalized video messages are growing in importance as we adapt to a virtual selling world. And while video is still new to most sales teams, some forward-thinking sellers have been using it for a number of years to source and secure new business. So what have these sales teams learned about how to make the most of video? How have they turned themselves into daily video creators, and what mistakes did they make that you can avoid? Find out on everyone's favorite virtual game show: Let's Get Visual!

Ah, your marketing team. No matter how many times you yell from the top of your lungs that you just need sales enablement content – not “fluffy,” brand awareness-building content – they just don’t get what you’re looking for… and in some cases, you may not know what to ask for or what they need from you to make your dreams a reality. In this behind-the-scenes breakout from IMPACT Editor-in-chief Liz Moorehead, you’ll learn how to communicate with your marketing team so you can finally get the sales enablement content you need. You’ll also learn precisely what they need from you to make your deal-closing content a reality the first time, so you can stay focused on selling.

Assignment selling is the process of intentionally using educational content you have created about your products and services to resolve the major concerns and answer the burning questions of prospects before and after a sales appointment. Marcus Sheridan will teach you how to master this strategy without scaring your prospects away. Sell faster, spend less time answering the same questions, and close more deals when you master the art of assignment selling. 

There are simple steps you can take as a sales rep to build trust with your buyers through personalized videos. Join three of IMPACT’s Digital Sales & Marketing Coaches as we break down how to incorporate these videos into the three most common sales emails - prospecting, pre-meeting, and post-meeting.

Spend an hour with IMPACT’s coaches who bring digital sales and marketing to life every day with companies across a variety of industries. They’ll show you exactly what you can do to make virtual selling work in your organization.

As the massive shift in the world of sales continues in a post-COVID marketplace, the rate of change is stunning to even the most forward-thinking organizations. In this powerful keynote by Marcus Sheridan, you’ll receive the latest insights on how buyers continue to evolve and what this means for sales organizations-- B2B and B2C-- as we look ahead to the future. If you’re looking to stay in front of the competition while being pushed to think much, much bigger regarding virtual selling, you won’t want to miss this insightful opening keynote.

In 45-minutes you’ll learn a 4-step secret content formula that will wow your ideal buyer and make content much easier to produce. BONUS: you’ll walk away with a worksheet to implement what you’ve learned immediately.

Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it. The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are. In this actionable and entertaining talk, Oli will show you: • The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence, and Strategic Thinking. • The guiding principles of a high-IQ marketer. • And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business

Is your website constantly in a pickle? We can relate. From never-ending redesign headaches to the bugs that just won’t disappear, we’ve seen it all. But we’ve learned a bit along the way, and have some tips to share on how to minimize the pickles by focusing on creative consistency and constant optimization.

Unless you show it, it doesn’t exist. How much of your business is stated but not shown? In a world where video is not only common, it’s expected, text-only landing pages no longer cut it. In this jam-packed session, Vidyard’s Tyler Lessard identifies the key reasons for adding video to your website, how it impacts the buyer’s journey for your customers and prospects, and where to start adding video to your website right now. Bonus: This session will feature a live walk through of an audience member’s website and show how they can get started in adding video to their website!

Featured Snippets are an effective part of your SEO toolkit. But within an ever evolving SERP landscape, how can you ensure that your content is reaching potential customers in the most effective way in 2021? In this talk we‘ll look at the latest developments in Google’s Featured Snippets, how you can optimize your site, where you might find challenges, and which tools can help stay a cut above.

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome. Who are we talking to? Why do they care? What are we ranking for? What are the two types of keyphrases? How does PR and research build links, authority and ranking potential? What do we publish? And how will it be promoted? What topics, formats and collaborators support lead generation? Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.

There is a lot of speculation on what the best tactics and methods are for scaling your organic traffic, but there is a highly underutilized method that can strongly improve the engagement on your content. A few years ago, Venngage did an internal research study to learn what made people want to read a blog post on a site, or download an ebook or sign up for a webinar. In this talk Nadya will share some of those findings, and also discuss the impact of mini-infographics in content. She’ll discuss how Venngage reduced bounce rates and increased overall rankings fast, without building a single new backlink. In this talk, attendees will: • Understand why overly long-form writing is not as effective as you might believe • Simple formatting hacks to increase on page engagement, and as a result improve your rankings • How to use visual cues and infographic to communicate and inspire your audience to keep coming back

Slow websites kill conversions. 1 in 4 visitors will abandon a website if it takes more than 4 seconds to load. So, how do you optimize your website speed? Hint: It starts as early as the design phase. Join Maia Singletary, Manager of Web Development at G2, and learn about page speed metrics, strategy, and tools you can use to create websites that are blazingly fast.

The way most people approach managing their business website is broken. At IMPACT, our website was generating almost a million visitors per month and was the biggest source of revenue for our business. However, how we were managing our clients’ websites was fundamentally different than how we managed our own site. We realized we needed to fundamentally change how we dealt with client websites. In this talk, Bob Ruffolo explains exactly what businesses who experience significant website performance growth do differently compared to most businesses and how you can achieve this level of growth through a new approach.

When you register for the Website Optimization Summit you will have the opportunity to submit your website for a Website Throwdown. If chosen, your site will be critiqued by two of our web and SEO experts. Not picked? Not to worry! You can learn from the critiques presented during the summit and find out how to get a Website Throwdown of your own after the summit ends.

Build a customer-obsessed website strategy by mastering one fundamental skill: customer segmentation. In this session, you’ll learn how to identify your company’s best customers, discover the value they seek and implement high-converting go-to-market strategies across your website and landing pages. Whether you’re looking for product-market fit, competing in a saturated market, or defining a new category, segmentation will help you take a focused approach to driving sustainable growth. Key takeaways: - Learn an easy framework you can apply to identify your best customers - Understand how to deepen your understanding of your segments and build a segment profile - Discover actionable ways to apply segmented marketing strategies to your website and landing pages

Do the terms DNS, Canonicals, and Core Web vitals make your head spin? Fear not, as we take you on a guided tour to unravel the mysteries of technical SEO with Franco Valentino. Learn - in simple terms - how International websites like the Panama Canal, Avis, and Chilisleep tune their platforms to maximize user happiness and increase sales.