Events & Recordings

Join Marcus Sheridan for a lesson on business blogging best practices to make you the most trusted voice in your space.

This Q&A with Liz Moorehead was a follow up to her session from Video Sales & Marketing World 2021 on "How to create marketing videos that don't suck!"

This is a BONUS SESSION aired after Video Sales & Marketing World 2021. If you want your marketing videos to be engaging, excite your ideal buyers, and move them to take action, they can’t suck. Mediocre simply doesn’t cut it. 

Learn how Yale Appliance grew from $30m to $120m only using content. 

As the massive shift in the way people want to buy continues, video is no longer an option for businesses - it’s a requirement. In this powerful keynote by Marcus Sheridan, you’ll receive the latest insights on how to use video to grow revenue, how buyers continue to evolve, and what this means for organizations-- B2B and B2C-- as we look ahead to the future. If you’re looking to stay in front of the competition with video and take immediate action on what you learned today, you won’t want to miss this insightful closing keynote.

Learn how to accelerate user acquisition and revenue growth through the power of event technology. Using a Growth Acceleration Framework, this step-by-step approach will illustrate how to leverage an event ecosystem to create video content, increase awareness, capture persona information, and track behavior activity-- all in an effort to nurture attendees into customers.

It's time to take your video sales and marketing to the next level, but how do you get started? This is where having a successful video production process comes in. Not having a optimized process is the biggest bottleneck when it comes success with video and is a necessity in accomplishing your video goals. In this session, IMPACT Video Trainer Lindsey Schmidt will help guide you in creating your own video production process, avoid mistakes like having too many cooks in the video kitchen, and set you up so your video process can grow and scale as you do.

80% videos, when done the right way, will dramatically change how you structure your sales steps. In this session, you'll learn how to lead your buyer down a well-defined adventure with high quality sales videos that do the heavy lifting when it comes to answering common questions. It's time to make your sales process feel like a standardized, safe, unbiased path to your leads.

Theories and strategies are great, but sometimes the best ideas come from the successes, failures, and lessons learned from your peers! Join Tyler Lessard, co-author of The Visual Sale and host of the annual Video in Business Awards, to dive into 10+ award-winning video programs from real businesses like yours and what we can all learn from their success. Discover how the best sales reps are transforming their results with video and how modern marketing teams are leveraging DIY video content in creative new ways to deliver more helpful and trustworthy buying experiences. No budget? No problem. It's all about the quality of the content and taking a strategic approach to delivery.

Do you have the perfect product for many people who don't know it exists? Do you feel if only you had eyeballs on your product the sales would come? TikTok is a fun and easy way to share your product with the world. It's also the best platform for organic video growth today. Learn how to use TikTok to spread awareness of your product from Ryan Grassley's adventures with his friend Sam Durst and their off-road wheelchair.

A videographer is essential to your success... but how do you find the right one? How can you set them up for success from the start if you've never had a person in this role before? Lindsey Schmidt and Devon McCarty will take you through the steps to hiring a great videographer and helping them crush it with video in the first 90 days. With the right investment, the sky's the limit with what you can do with video and your business.

In this informative talk, Devon McCarty will show you the 12 most effective things the pros do with 1:1 video that make the biggest impact. From how to make it look and sound good and setting up your intro banner to customizing your player page and redirecting your users at the end of your video, you will go into this talk a beginner and come out a pro.

This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level up your content by utilizing well-designed graphics including logo bumpers, end screens, lower thirds, calls to action, and more! Plus, we’ll cover other helpful hints on video content production as a whole. 

Authentic video content from real people drives engagement. Your community is full of customers, employees, and supporters with powerful video stories to tell. And they’re already using their phones, computers, and tablets to tell them. By inviting your community to co-create video content with your organization, you’ll produce videos that people can’t wait to watch and build stronger more loyal relationships.  In this session, Michael Hoffman, CEO of Gather Voices, will share:  • A framework for truly impactful video stories: The Hero’s Journey • Real-world examples of how organizations are co-creating engaging content with their customers, employees, and supporters • How to gather, build, and share high-quality video content from your community - anytime, anywhere

In this session you will learn how to take more of a personal approach to your video recording, touching on topics like: • Getting started with video • Where to use video • How to use video • Best practices for creating quality content

Alley Newman sits down to talk about the benefits of Vidyard.

Perception is everything these days. And video is one of the best ways to enhance your perception online. The quality and content you create directly translate to the impression you leave with your potential clients. Do you want to leave a good impression and build trust with people? Do you want to close more deals faster? If the answer is yes, then it's critical to create quality videos that look and sound professional. But how can I do that Alex? I'm not a video professional. I know it may seem impossible, too expensive, and a huge time investment. I can assure you, it's not as hard as you may think!! In this session, I'm going to show you affordable gear options that won't break the bank, demonstrate how to choose a dedicated space to film, how to set up your gear, and a quick guide on how to create quality content. By the end of our session, you should have all the tools and knowledge you need to start making professional videos.

The explosion of video calls during the pandemic has meant that everyone had to learn at least a little about the effective use of video. Many people did an initial upgrade to an external webcam and microphone. But what if you want to go even deeper into quality video from a home or office studio! Join Alex Winter, Creative Director at IMPACT who is in charge of their video projects as he chats with David Meerman Scott about his new $20,000 home studio where he films virtual keynotes and guest appearances on podcasts. They dig into his gear, including a video switcher, 3 cameras & lenses, a microphone, lights, and much more. If you're ready for an upgrade, this is the session to learn what's possible.