More than ever before, consumers are demanding more video. Reading about a product, service, or company is no longer enough. Today, buyers want to see it and most organizations have struggled to show it. In fact, many have no idea as to how or where to get started.

Enter: The Visual Sale.

This session based on the book, will show you, in simple, clear, and actionable terms, exactly how you can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to your sales numbers, marketing strategy, and overall customer experience.

Join authors of The Visual Sale, award winning marketer and author Marcus Sheridan and marketing leader and video strategist Tyler Lessard, to learn practical advice and step by step instructions to selling over video - no matter how much you hate watching yourself on the screen (we promise) and how to integrate video into your content strategy.

One year ago, Liz was someone who viewed being asked to film as a form of severe punishment. She preferred to be considered a writer first, felt awkward on camera, and often joked she had “a face for radio.”

Flash forward to today, Liz now leads IMPACT’s video program, which includes filming up to three videos every single week for use on our website, on YouTube, and in the sales process. Not only do these videos get big results, she loves filming now. So, what changed?

In this brutally honest, secret sauce-filled talk, learn the real story of how Liz overcame her crippling fear of being on camera, her favorite battle-tested techniques for creating super engaging educational videos, and her behind-the-scenes strategies for being more confident AND likable on camera.

If you were to guess, what percentage of your video content today makes your sales team say, “Wow, I can’t wait to send this to prospects!”

Did you guess something less than 20%?

Don’t worry, you’re not alone. But if you’d like to fix it, you need to know what to make first.

In this session, we’re diving deeper than ever before into the Selling 7 - seven videos that make the most meaningful difference in the sales process. Filled with all new examples and a fresh take on these video strategies, you won’t want to miss it.

This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level up your content by utilizing well-designed graphics including logo bumpers, end screens, lower thirds, calls to action, and more! Plus, we’ll cover other helpful hints on video content production as a whole. 

In this talk, Daniel Glickman, Head of growth at StreamYard will explain the business goals associated with companies’ live shows on various platforms and provide real live examples illustrating the various use-cases

Get the day started with this energetic session by Marki Lemons Ryhal in which you'll learn how to:

Adding video into your sales process isn't just a "nice to have" but a must have in the current climate. The word video is often associated with a big price tag, but that shouldn’t be the case with video for sales. In fact, you can make your videos look and sound great without breaking the bank.

Join Myriah Anderson and Stephanie Baiocchi as they share tips on:
-Lighting
-Audio
-Getting the best shot
-Sounding great without a teleprompter
-Creating click-worthy video thumbnails
-Setting up a great background
-Choosing a video tool

All of which you can do with little to no budget!

You want to create more video content. LinkedIn videos, sales videos, and YouTube content are all on your list. The question is, how can you create videos that look and sound professional, without a videographer, and potentially from your home?

The truth is, you don’t need either, and I’m going to show you exactly how to make better video content yourself on a shoestring budget and with little to no production knowledge.

In this session, you’ll learn very simple video creation techniques including lighting, exposure, composition and audio recording best practices - all with live demonstration.

What is the best way for YOU to start implementing video into your sales process? This session is for salespeople that want the actionable steps on how to get started selling with video. By the end of this session, you'll learn how world-class companies have implemented video top-to-bottom, and where you should get started with your own sales process.

Specifically, we'll cover:

What do first-time videographers — or videographers looking to spruce up their skills — need to know about establishing trust immediately with subjects so the videos they produce are amazing right out of the gate?

As a videographer, your number one focus is to know your gear and how you run a production inside out and backward. Because, when you get onto a location, your focus and your attention needs to 100% be on making the person that you're interviewing feel comfortable.

If you're not focused on that and you're tinkering around with cameras and dealing with all sorts of other stuff and trying to do it simultaneously, it's not going to work out for you.

In this session, Alex Winter will teach you how to establish trust immediately with on-camera talent to make them feel as comfortable and as confident as possible.

We’re all looking for ways that we can make our marketing more human -- and no tool does this better than video. In this session, you’ll learn how to get the most out of Vidyard & HubSpot with tips and tools that allow marketers to leverage video and CRM data to better engage with their customers.

There are video sales calls, and then there are GREAT video sales calls. The question is: Which of the two is your sales team more consistently giving to customers right now? If they’re like most, there are many opportunities for improvement, which is exactly what Marcus Sheridan will be showing in this session. If anyone in your organization is doing video sales calls, this will be CAN’T MISS.

Learn how Vidyard can help power your video strategy through their easy to use Chrome Extension and video management tools.

Learn how Quicc can help you deliver polished, fast close captions for your videos.

Learn how Streamyard can help you create amazing live streaming experiences.

Learn how Design Pickle can ensure your videos are looking beautiful with personally designed graphics and templates.