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Liz Murphy
Content strategist + brand messaging therapist
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HubSpot's CEO Brian Halligan dives into his theory of "experience disruption" and how even smaller companies can achieve it.
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On the first day of IMPACT Live 2019, Vidyard's VP of Marketing, Tyler Lessard promised to give the team at Pet Food Experts a "video marketing makeover" overnight and he certainly delivered. He shared how he tackled three focus areas for the brand (awareness & education, getting to know the brand, and buyer engagement) and shared four hilarious finished products.
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Whether you’re a leader in a Fortune 500 business, a small business owner, or an entrepreneur, every person (and every brand) has a story to tell. In this session, Brian shares his game plan for the importance of telling your story, how to stand out from the noise, and where to get started.
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Learn how Yale Appliance grew from $30m to $120m only using content.
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In this session, the Co-Founder and CEO of DigitalMarketer, Ryan Deiss, showed attendees the secrets to reverse-engineering authority and the five steps to building a mini-brand” in virtually any market.
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Marcus Sheridan guides you through a clear path to becoming the authority in your industry using seven principles proven to shorten sales, improve close rates, render significant financial ROI, and grow an enviable company culture.
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Marcus Sheridan guides you through a clear path to becoming the authority in your industry using seven principles proven to shorten sales, improve close rates, render significant financial ROI, and grow an enviable company culture.
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When you know the right type of video to make, what to ask to keep your "talent" comfortable in front of the lens, and how to pull it all together, you can do it in minutes. Zach will prove it as he shares his secrets with you while he creates a video right on stage!"
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The Power of Pillar Content
Liz shares the impressive numbers achieved by IMPACT's own pillar strategy, and secrets to doing it effectively for your own organization.
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