PRO
Single Recording

The 1% content strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2B content programs

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome. Who are we talking to? Why do they care? What are we ranking for? What are the two types of keyphrases? How does PR and research build links, authority and ranking potential? What do we publish? And how will it be promoted? What topics, formats and collaborators support lead generation? Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
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