Get the inside scoop on what HubSpot's marketing strategy looks like with actionable takeaways to help improve your sales and marketing results. 

Does the voice in your head tell you that something may be wrong with your SEO, but you just can't put your finger on it? Do terms like Rank Brain, Hummingbird, Machine learning, and 'technical' SEO make you want to hide under your landing pages? Fear not. We'll show you critical basics every website should have (or needs to fix) to rank better and boost traffic. These are the same factors IMPACT used to boost their rate of growth by 40% in 2017 and beyond. And better yet, you won't need a scientific calculator for the session!
Presented by: Franco Valentino​

When IMPACT first started with conversational strategy, it felt like a completely new way of marketing, selling, and supporting. However, with time it became increasingly clear that conversational isn’t really a new concept at all. In fact, a small shift in perspective changed how we built relationships with meaningful results.
So, everyone wants to know, “Are bots really better than forms?” Hint: I think we’re asking the wrong question. Together, we’re going to explore a different question that will help you close more business and generate raving fans.
Presented by: Kyle Bento​

Video is one of the hottest trends in modern marketing and sales. Not only does it convert well, but it opens up new opportunities to establish more personal, engaging and emotional connections with your buyers and prospects. Join Vidyard's VP of Marketing to learn why video is so irresistible for today's audiences and how to use it effectively throughout the customer lifecycle to accelerate business growth without blowing your budget. Walk away with actionable insights on how to get started with video, how to maximize the value of each video asset, and how to use viewer engagement data to better understand and qualify your buyers.
Presented by: Tyler Lessard​

What if you could transform your company’s marketing department from a cost center to a revenue generator? Join IMPACT’s VP of Marketing for an inside look at our vision for the future of marketing and learn why we’re going beyond simply creating content and campaigns aimed at generating leads, to driving value for a broader audience through content, events, and education. We’ve fully embraced the notion that “we are all media companies” and in this session, you’ll learn exactly why you should too!
Presented by: Kathleen Booth​

Why is it some companies are radically successful with video, while others aren’t? More often than not, it’s not because of poor quality content, but lackluster delivery -- but don’t be intimidated. In this session, we’ll share a simple, but essential video marketing formula that will grab your viewer, keep them watching, and most importantly, convert views into leads.
Presented by: Zach Basner​

The stats are mind-boggling. The trend is irreversible. And just as every true business needed to accept having a website by the year 2005, we are now in the same place for businesses embracing video as the core media by which they communicate and earn trust with their customers. In this session, Marcus Sheridan will not only back up why this trend is so significant, but he'll also explain exactly what he's seeing companies do to truly build themselves into media powerhouses-- regardless of size and budget.
Presented by: Marcus Sheridan​

Until recently, getting to position #1 in search engine results was the holy grail of inbound marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Gurus love to spout off about the supposed "death of content marketing." Yes, there is a lot of content out there these days. LOTS. But does that mean it's no longer possible to stand out? Should businesses consider other strategies? In this frank discussion, Marcus Sheridan gets real about why great content matters more than ever, and what organizations must do to stand out over the course of time.
Presented by: Marcus Sheridan​

Pillar content is more than a new type of ungated content. Along with topic clusters, it is the future of content architecture and a seismic shift in how marketers must build their content strategies to get found online. In this session, you’ll unlock the secrets of pillar content, and you’ll learn about the tools and tactics you need to be successful. You’ll also hear how IMPACT has implemented pillar content, and our top tips for seeing the best results.
Presented by: Liz Murphy​

It's never just about the sheer quantity of leads you get, but the type of leads you get. The problem is, it's SUPER hard to identify optimal leads without killing front end conversions. In this talk, Justin Rondeau will share EXACTLY how they overcame this lead issue on their landing pages and were able to identify DigitalMarketer's best customers without sacrificing front end conversions. On top of this, he'll share the exact backend workflow and email copy so you can implement this in your business TODAY.