Your website is the heart of your CMS, but it’s also your best salesperson. It works for you 24/7. A truly great CMS will help you create a great website, allow your team to easily make updates, and work for every department in your business. The HubSpot CMS was created to allow for a high level of customization with elegant design while still being something everyone on your team can easily use without needing to have complex code. Learn why you should do your next website redesign with the HubSpot CMS and what you need to do to set yourself up for success.

Master the fundamentals of HubSpot Video for publishing video content online and sharing personalized videos with your customers. Dive into brand new features for advanced video analytics and reporting, and learn how to take your video strategy to the next level with premium offerings from Vidyard.

There are many choices to evaluate when deciding the best approach to driving growth for your business. One of the key decisions is do you go at it alone, or get outside help? In this session, we will walk through the pro's & con's of each approach and help you navigate what makes the most sense for your business to grow better.

Now more than ever, the productivity of sales reps can make or break your business. With HubSpot, sales reps can 3x their productivity through effective and efficient communications with their prospects. In this session, you will learn how to use sales sequences, templates, snippets, and integrations that will 3x your sales productivity.

Whether you're just getting started with HubSpot or are still on the fence, this session will give you an overview of how to get the most out of your investment with HubSpot. Starting with quick wins, examining the key steps to a successful implementation at your organization, and how to set yourself up for long term success, this is a can't-miss session for all new or prospective HubSpot users.

Having a reliable sales forecast is important, but it can be really hard to actually create one. If you’ve struggled to forecast sales accurately for your company, or just know you could be doing better, this session is for you. In this session HubSpot Academy Professor Kyle Jepson will teach you how to:

Establish exit criteria for each deal stage

Identify stale deals and close them

Collect a confidence rating for each deal

Learn how to bring this all together for an accurate and reliable sales forecast

We live in a data-driven world and if you don't have a CRM, or you have one that's not set up to work correctly, your business will suffer as a result. In this session, you will learn what a CRM can bring to your business, why it's so vital to have one set up properly, and why HubSpot may be a perfect fit for you.

Grab something to eat and join us for an exclusive, comedy lunch break with HubSpot's resident funny man Dan Tyre.

In between thought-provoking, tactical sessions from HubSpot product managers, and experts, join Dan for a laugh-filled, interactive lunch.

Lunchtime laughs not your jam? You'll also have the opportunity to try 1:1 video speed networking or you can opt to meet small groups of other attendees and discuss topics like:

As a sales professional, being able to manage each step of the sales process from one place can make you more efficient and effective in your role. In this session, you will learn how to use the HubSpot Sales tools to manage your products and services, get customers to sign the dotted line, and collect their payments.

Customers have more options and more power in their buying decision than ever before. What makes businesses stand out in today's marketplace? A personalized experience for each customer and a focus on creating loyal, long-term customers. In this session, we will share the ultimate toolkit for creating an exceptional customer service experience on any budget using HubSpot.

As a Sales Manager, your sales tools are your greatest asset when it comes to data-driven strategies and success. In this session, you will learn the power of reporting in the HubSpot Sales Hub, how to better monitor activity to find qualified sales leads, and discover the untapped opportunities you and your sales teams are missing.

Are you considering HubSpot but are worried if it will integrate in the way you need with Salesforce? Do you already have both but know you're not using them together as well as you could be? In this session, HubSpot Trainer Joe Bachir will walk you through a comparison of HubSpot and Salesforce features and redundancies between the two. You'll learn why you may want one or the other and how to integrate the two platforms together if you want both.

Organizations can use multiple domains to manage different aspects of their marketing and business strategies. These can include email domains, blog content domains, landing page domains, and more. But how do you manage all of these domains in HubSpot? This session will showcase how to set up and manage each of your domains in HubSpot to improve your website performance.

Thinking about moving to HubSpot but overwhelmed by the thought of moving everything to a new system? This session will help you learn where to start, what you need to audit before moving to a new system, and how to save yourself from a lot of future headaches by taking a few simple steps ahead of time. We'll teach you how to bring in a clean contact list with all the information you need (and legally!), how to migrate your design elements and brand style, and even how to make everything easy for your team to find moving forward.

Day in and day out, you're busting your little booty to get revenue-generating content produced and published. As the days, weeks, and months roll by, you see the numbers tick up. You see how content is being used throughout the sales process to close deals. But you still struggle to get the rest of your company to see those wins and be excited about content. If this sounds familiar, this session is for you. In this tactics-packed session from IMPACT Editorial Director Liz Moorehead, you'll get a behind-the-scenes look at her favorite hacks, tips, and tricks for using HubSpot Marketing and Sales Hubs to measure content marketing ROI. You'll also learn her time-tested processes for reporting on those wins so that everyone in your company — including sales — catches the vision of how content makes money for your company.

It’ll be a long time until we fully understand the impact of COVID-19 on our society and our businesses. And no doubt, we have all been affected. And while this won't last forever, many of these changes we’ve been forced to make this year are here to stay. Like Brian Halligan just said at INBOUND, 2022 is going to look a lot more like today than 2019. In many ways, we’re not going back to life as we knew it in 2019.

The way we work has changed forever.

The way we learn about products and services has changed forever.

The way we buy has changed forever.

IMPACT's CEO, Bob Ruffolo, will walk you through the results of our State of Digital Sales & Marketing Technology survey and share what the results mean for our businesses moving forward, and how HubSpot can help us along the way.

Even if you currently have HubSpot Enterprise, you more than likely are not using it to its maximum potential. You may not even know about some of the new features HubSpot enterprise now offers. In this session, we will share all the must-have features you may not know about with HubSpot Enterprise including content partitioning, predictive lead scoring, email send frequency cap, calculated properties, and workflow cloning.

If your business uses an account-based marketing (ABM) strategy or is targeting select accounts, HubSpot's ABM tools help you personalize content and tailor how you engage with key stakeholders. In this session, you will learn how to:

The backbone of the HubSpot system is the standard objects that HubSpot has: contacts, companies, deals, and tickets. For more advanced use-cases, you may now opt to create your own custom objects.

Join IMPACT Director of HubSpot Training Carina Duffy and HubSpot Technical Inbound Partner Professor Adi Shah to learn all about HubSpot's biggest update from INBOUND 2020 - custom objects!

Email marketing is a proven method that every inbound marketing strategy needs. However, with the recent updates to data privacy standards, you need to find the most powerful and secure platform for your email marketing strategy.  In this session, we will compare HubSpot's email marketing tools with other major platforms and how to find success with your email marketing strategy no matter what tool you choose.