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How AIS is Slaying Giants: They Ask, You Answer’s Strategy is Helping Them Beat Household Names like Xerox, Canon and Sharp.

Before learning about the power of content, Keven was spending $2 million a month on Google Adwords. Since implementing They Ask, You Answer at AIS, they’ve seen a 13X increase in organic traffic and have gone from 17 keywords on the first page of Google to 572 keywords on the first page. Learn how Kevin used They Ask, You Answer strategies to find a deeper understanding of what his customers and prospects were searching for. You’ll also learn how he uses video to build trust and increase sales, how he got his entire team creating content, and how he got his sales team using it to close more deals faster. Presenter: Keven Ellison
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