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More from Scaling Up Your Digital Sales & Marketing

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David Meerman Scott and Reiko Scott

PRO
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Dig Deeper: Go Beyond the Superficial to Turn Your Customers Into Fans
The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large. 

David Meerman Scott and Reiko Scott

PRO
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Everest to Empowerment
Shailee Basnet is the leader of the 'Seven Summits Women Team' which became the first female group in the world to scale the highest peak in each continent. In this talk Shailee will share how a team of underdogs from Nepal aimed for the impossible, faced various socio-economic and physical challenges and eventually turned their success into a platform to empower young female survivors of sex trafficking. A journey across the world mountains and the hard earned lessons along the way!

Shailee Basnet

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Clodagh Higgins

PRO
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Fix This Next In Your Business to Scale Successfully
"The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.” Mike Michalowicz, is the Author of Fix This Next In this 30 minute presentation Clodagh, A Certified Fix This Next Advisor, will walk through the Business Hierarchy of Needs, similar to Maslow’s Hierarchy of Needs. Businesses have a base level of needs and they aspire to higher-level needs but the base is not being addressed we automatically must revert to addressing it. Grab a pen and paper and follow along step by step and by the end, you will have figured out what to fix next in your business so you can scale with success.

Clodagh Higgins

PRO
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How to Focus On Work That Matters

Eugene Terk

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Morgan Stanley and Katie Pritchard

PRO
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How to Make Every Meeting Insanely Effective

Morgan Stanley and Katie Pritchard

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Gina Mollicone-Long

PRO
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Leader Shift: Peak Performance In Any Circumstance
Challenging times are punctuated with uncertainty, upheaval and conflicting information. The old models no longer apply. During adversity and challenge, great leaders do one key thing differently than other people: they remain open to change and opportunity instead of shutting down in fear and uncertainty. This session will teach you the skills that you need to be powerful in the face of adversity. It will also give you tools that you can use to help guide and support your team as you move towards solutions. By keeping your employees focused, positive, engaged and connected, you will be able to remain productive and find opportunities during even the most challenging circumstances. Resources: Greatness U Handout Peak Performance Handout

Gina Mollicone-Long

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Kaihan Krippendorff

PRO
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Outthinking COVID: Embracing Agile Mindset to Explore New Business Models and Revenue Streams for the Post-COVID Era
The COVID-19 pandemic has accelerated business trends that would have taken a decade or more to be fully realized, to a matter of months. Times of rapid change separate the disrupted from the disruptors, the winners from the losers and the thinkers from the “Outthinkers.” In response to COVID, Kaihan Krippendorff has taken The Outthinker Process and created a modified version specifically designed to help organizations and individuals quickly orient themselves to the changes underway and adapt their business models for the post-COVID world. Resources: • Outthinking COVID PDF • Outthinker Workbook • Outthinker IDEAS Template • Slides

Kaihan Krippendorff

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Marcus Sheridan

FREE
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Scaling Trust: How to Become the Go-To Thought Leader of Your Entire Industry
Are you “doing Inbound”, aka digital marketing, but not reaching the level of success you’d like to achieve? Do you ever feel like you could do more but you’re just not sure what that looks like? Or are you finding that it’s a struggle to get everyone in your organization engaged in the Inbound efforts? If so, you’re not alone, which is exactly why Marcus Sheridan will share the secrets of highest performing digital sales and marketing programs and how they’ve managed to climb to the top of their industry-- and stay there as well.

Marcus Sheridan

PRO
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The 10 Commandments of Mind-Blowing One-On-One Coaching
In a world of ineffective one on ones, it critical to have some bedrock tactics to use in becoming a legendary leader! Join JT Terrell as he takes you through his “Ten Commandments of (mind-blowing) one on one coaching”, and leave with things YOU can DO to take your teams to the next level.

JT Terrell

PRO
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The Freak Factor: Discovering Uniqueness by Flaunting Weakness
Do you want more happiness, fulfillment, and energy? Do you want to improve your relationships at work and at home? Do you want to dramatically improve your productivity and increase employee performance? Our parents, teachers, and managers have told us that, if we want to succeed, we should find and fix our weaknesses. However, this is the wrong approach because each weakness is also a strength. Find out how to create outrageous personal and professional success by amplifying flaws, instead of denying them.

David Rendall

PRO
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The Longevity Gap: Humanize Now to Evolve with Your Customer for Lasting Success
The world is changing. Your customer is changing. In this session, we'll outline exactly what those trends are and how you can evolve with them to drive your business forward. This one hidden strategic advantage will build the ease and meaning in your business that you have been searching for.

Hilary Corna

PRO
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The Monthly Activity Your Business Can't Afford to Go Without
After 29 years of working intimately with CEO Peer Groups (also known as Forums), Mo Fathelbab has learned and taught the power of empathy and vulnerability to accelerate relationship building. In 2019 he was approached by Google to create an internal peer group process as part of their Diversity, Equity and Inclusivity initiative. His work with Google has been transformative for the members of those peer groups and for Mo himself. Mo will share his journey, his epiphany and how to employ Corporate Diversity Forums as a leadership and development tool while providing meaningful cross-race relationships.

Mo Fathelbab

PRO
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The 4 Ps of Scaling Forward: People, Pivot, Process, Price
Resources: Worksheet

Verne Harnish

PRO
Single Recording

Defining What's Important for 2020 and Making Plans to Conquer It

Resources:
Worksheet