Best of Liz Moorehead

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”  In...

Liz Murphy  •  Level: Intermediate

No matter what industry you’re in, the key to creating undeniably profitable sales enablement content that drives traffic and leads, and closes more deals faster is the same – your sales team must be a key player in your brainstorming an...

You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process — well, sucks. It’s painful trying to get information out of your team, and it takes time to write, edit, a...

Liz Murphy  •  Level: Intermediate

Liz shares the impressive numbers achieved by IMPACT's own pillar strategy, and secrets to doing it effectively for your own organization.

Liz Murphy  •  Level: Beginner

So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this...

Liz Murphy  •  Level: Intermediate

In theory, your business website is supposed to be your most profitable virtual employee -- closing deals left and right without ever needing a vacation, sleep, or lengthy pep talks about their growth and career. It’s more important than...

Liz Murphy  •  Level: Beginner

One year ago, Liz was someone who viewed being asked to film as a form of severe punishment. She preferred to be considered a writer first, felt awkward on camera, and often joked she had “a face for radio.” Flash forward to today, Liz n...

Liz Murphy  •  Level: Beginner