Best of Kevin Phillips

How to Write "The Big 5"

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales,...

Your Role as a Content Manager

Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions: ...

Blog Article Publication Checklist

When is a business blog article ready to publish? Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times ...

6 Topics Subject Matter Experts Need to Address

Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own? In this course, we...

Inbounder’s Guide to Email Marketing

You might be surprised by this fact, but email marketing has been around since before the introduction of the internet. Yeah, in fact, the very first marketing email was sent in 1978 by none other than Gary “The Father of Spam” Thuerk, M...

Inbounder's Guide to Google Suite Tools

In this course, you’ll learn how to effectively utilize Google Suite tools as you continue to master They Ask, You Answer and Inbound Marketing. Google offers a range of free tools businesses can use to learn more about how search engin...

How to Optimize Your Google My Business Listing

How important is it to you that your business shows up on Google for relevant search queries? Extremely important, right? That question is a no-brainer. And to make it happen, you dedicate a lot of your time optimizing your website’s S...