All Single Lessons

How to Identify Blog Content Topics that Will Impact Sales
Level: Beginner
Have you ever published an article that didn’t get many views? Your buyers need relevant information at the right time during the buyer's journey. Use the topic litmus test framework to discover what should be in an article.

In this lesson, you will learn:
  • What the topic litmus test is 
  • How to apply the framework
  • How to identify worthwhile topics
Technical SEO Basics for Inbound Marketing
Level: Beginner
Being an inbound marketer means you need to understand many concepts, including SEO. This starter lesson will help you learn the terms used such as HTML basics, meta descriptions, top navigation, breadcrumbs, H1, H2, and much more. 

Our knowledgeable Director of SEO, Kevin Church, has a passion for all things search engine optimization (and collectible Blu-ray DVDs) and will teach you everything you need to know to answer questions like
  • What is semantic HTML is and how does it play a role in getting your pages ranked?
  • What factors does Google consider when looking at a page? (Hint: it’s not just looking at the words!)
  • How does SEO go beyond the words on a page to the structure of your site?

In this lesson you will learn:
  • How to make it easy for Google to understand your site’s structure
  • The importance of mobile friendliness & responsive design 
  • HTML basics to get you started


Essential Business Blog Topics Beyond The Big 5
Level: Intermediate
Content marketing is not only about writing great blog articles, but also about making sure you're answering the questions your audience is asking. Producing blog articles are essential to building your authority in your industry, help people make purchasing decisions, and develop trust with you. 

How much do things cost?
What are some of the problems associated with your solutions?
Who are some of your competitors?

In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:

  • Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
  • Taking a closer look at the buyer’s journey
  • Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term

After this lesson, you will be able to immediately brainstorm over 100 blog topics to add to your content calendar.

Blog Article Publication Checklist
Level: Beginner
When is a business blog article ready to publish?

Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times before.

As if researching, interviewing, outlining, drafting, and revising content wasn’t challenging enough, knowing when a piece of content is ready to publish can be difficult to answer.

If only there was some sort of a checklist you could use to confirm your content was ready for the world.

If you’re queued up to watch this lesson, you’re in luck because that’s exactly what we’ll cover in this series of videos.

This lesson will break down three critical areas for you to review before hitting publish:

  1. You’ll learn how to review the copy of your article for SEO and user experience
  2. You’ll learn how to inspect your multimedia for best practices
  3. You’ll learn what technical SEO elements you’ll want to analyze

By the end of this course, you’ll have the tools (and confidence) you need to ensure your content is always ready for publishing. 

19 Conversion and Content Offers that Generate Leads
Level: Intermediate
Through SEO best practices and great content that answers your ideal buyers most pressing questions, you're driving traffic to your website. Yet even with all of that, your ideal buyers aren't converting on your website into qualified leads that can either be nurtured or worked by your sales team. 

What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?

If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:

  • Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
  • From checklists to sales appointments, what are the best types of conversion and content offers for businesses
  • Specifically what conversion and content offers are most effective at various stages of the buyer's journey

By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
The HubSpotter’s Guide to HubSpot Campaigns and Campaign Analytics
Level: Beginner
One of the most often overlooked parts of HubSpot is the Campaigns tool (and its associated analytics features). If you're using HubSpot to drive traffic, leads, and sales for your business, mastering its Campaigns tool will be absolutely essential to you effectively tracking the performance of the work you're doing. And this simple, yet extremely powerful lesson will teach you how to do it.
How to Do HubSpot Lead Nurturing (That Isn't Terrible)
Level: Beginner
Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you know you need to be running automated email lead nurturing campaigns.... but often the results are lackluster, at best, no matter what you do.

If that sounds like you. You're in the right place. In this lesson, we’ll break down why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company that’s NOT so stinking bad (and maybe actually is effective). We'll also get into some tips and tricks for doing your email nurturing with HubSpot’s automation tools.

Lead Scoring in HubSpot
Level: Intermediate
Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we'll dive into how to set up, validate, and actually use your scoring properties in HubSpot.
Blog Optimization for User Experience
Level: Beginner
You’re ready to publish a blog article. Great! Now what?
The next step is to optimize your blog for the users’ experience to help your content rank higher on search engines and reach your target audience. Kevin Phillips, the IMPACT+ Content Trainer, will teach you about the 80/20 rule, UX vs SEO, how to talk to your reader, adding visual appeal …and sure, ranking higher on Google too. 

In this lesson, you will learn…
  • Copywriting tips for engaging content
  • When, where, and how to talk about your brand’s offerings
  • How to add visual appeal to your content
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