You've already done so much so far! You're meeting on a biweekly basis with your sales team, you're sending out revenue content updates, and you're hearing first-hand from sales how well your new sales enablement content is working. Your work is done right? Wrong!
You’ve got more work to do from a reporting perspective, to show the whole company that your content strategy is bringing home that sweet sweet money bacon. And that's exactly what you're going to learn about in this lesson.
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You've already done so much so far! You're meeting on a biweekly basis with your sales team, you're sending out revenue content updates, and you're hearin...
Following your brainstorms, you’re going to be cranking out brand new, revenue-generating sales enablement content two to three times per week. So, even if they're paying attention, your sales team is super, super busy, and they're going to miss when things get published.
That's why your communication structure around the content you're creating and how you provide continued support is so critical to your success with creating sales enablement content that actually makes money. In this ...
Following your brainstorms, you’re going to be cranking out brand new, revenue-generating sales enablement content two to three times per week. So, even i...
Your biweekly content brainstorms as a revenue team is where all of your sales enablement content magic is going to happen. Well, that is if you run your brainstorming sessions in a very specific (but simple, don't worry!) way. And that's what this lesson is all about.
You'll learn the four-question agenda you should use every single time, how to create revenue team content updates, and how to use my beloved revenue content brainstorm tool, which will save you oodles of time and make y...
Your biweekly content brainstorms as a revenue team is where all of your sales enablement content magic is going to happen. Well, that is if you run your ...
Our ability as digital marketers and content managers to create revenue-generating content is the key to making our sales team love us, and getting big results and looking like total bosses. But, how do we do that when, at most companies -- maybe even yours -- sales and marketing teams squabble and gossip about each other like they’re two girls who showed up wearing the same dress to prom?
The answer is something called a revenue team, an agile, industry-agnostic approach to sales and m...
Our ability as digital marketers and content managers to create revenue-generating content is the key to making our sales team love us, and getting big re...
One of the biggest challenges the modern sales team faces is that they need better quality leads. In fact, most sales teams report that ONLY around 27% of leads passed from marketing to sales are deemed to be qualified, according to MarketingSherpa. But what exactly is sales enablement content and how does it solve for this problem?
That's exactly what you'll learn in this lesson.
Resources:
What is sales enablement content? (definition, examples, and tips)
When sales asks for sales...
One of the biggest challenges the modern sales team faces is that they need better quality leads. In fact, most sales teams report that ONLY around 27% of...
Do you know what it takes to be a successful content manager? Do you even know what success as a content manager looks like?
In this lesson, you’ll learn what it takes to be a successful content manager and how to elevate your business to become the most trusted voice in your industry. From how to take ownership of content to proving ROI to a slew of resources to keep yourself on top of the constant changes of algorithms and best practices, you’ll walk away feeling confident that you ca...
Do you know what it takes to be a successful content manager? Do you even know what success as a content manager looks like?
In this lesson, you’ll lea...
What duties does a content manager perform on a daily, weekly, monthly basis? How can a content manager utilize their time most effectively to bring the best results? This lesson will cover the duties and responsibilities of a content manager. From creating content calendars to writing blog content to obsessing over analytics, you'll discover the content manager’s most important tasks.
Resources:
What does a content manager do?
5 Questions Marketing Should Ask Sales
How to Create a C...
What duties does a content manager perform on a daily, weekly, monthly basis? How can a content manager utilize their time most effectively to bring the b...
You answered a job posting looking for a “content manager.” You may not have understood exactly what that position meant, but you saw you met all of the qualifications for it. But now that you’ve been hired as the content manager, you probably want to know, “What exactly IS a content manager?”
In this lesson, we’ll detail what a content manager is, what education and skills they provide, and what problems they solve for an organization.
Resources:
What is a content manager?
What is...
You answered a job posting looking for a “content manager.” You may not have understood exactly what that position meant, but you saw you met all of the q...
Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we'll dive into how to set up, validate, and actually use your scoring properties in HubSpot.
Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we...
What can you do if you have a bad online reputation? Do negative reviews even matter, and if they do, what the heck should I do about them?
In this lesson, we’ll review the good, the bad, and the ugly of online reviews. You’ll learn the value of actively managing your online reputation -- which involves “listening” for when people are talking about your business and proactively responding to online reviews and comments.
What can you do if you have a bad online reputation? Do negative reviews even matter, and if they do, what the heck should I do about them?
In this les...
Now that we understand the power of online reviews, how can I generate more “revenue-driving reviews” on trusted external websites, to win trust in the marketplace and drive qualified leads into the sales process?
In this lesson, we’ll break down how the most successful organizations create a steady stream of online reviews.
You’ll learn how to create a culture of feedback at your organization and how to identify happy customers who would be willing to leave a positive review online. ...
Now that we understand the power of online reviews, how can I generate more “revenue-driving reviews” on trusted external websites, to win trust in the ma...
Understanding the Core Elements of Your Online Reputation
Beginner
6 Videos
16:59min
What is an online reputation? Is it the content I publish about myself on my company website? Or is it what other people say about my company online?
In this lesson, we’ll uncover the core elements that factor into your online reputation:
Social proof on your company website
External company profiles
Online reviews on third-party websites.
You’ll learn which elements you can control, which elements you can’t control, and which elements you can influence.
Understanding the Core Elements of Your Online Reputation
What is an online reputation? Is it the content I publish about myself on my company website? Or is it what other people say about my company online?
...
Have you ever been watching a video before and just thought to yourself “man, I just really don’t like this person.” What causes that? Is it really that the person isn’t likable or are they saying or doing something that just makes us feel that way?
In this lesson, we’re gonna dive into a few things that alter the way someone receives us and our message. As you’ll quickly see, there are very common misconceptions about how to prepare for your video as well as what you should and shouldn...
Have you ever been watching a video before and just thought to yourself “man, I just really don’t like this person.” What causes that? Is it really that t...
When we’re talking about how to improve our communication, of course, we have to talk about our voice and tone. But, why would this affect the way our message is received?
In this lesson, we’re going to focus on the finer details of how we talk, how it affects the viewer, and how to develop speech habits that ensure whenever you’re delivering a message it commands attention and it easy to understand.
When we’re talking about how to improve our communication, of course, we have to talk about our voice and tone. But, why would this affect the way our m...
How influential would you guess non-verbal communication is when you’re presenting a message?
If it does indeed make a big difference, what do you think the most impactful body language signals are?
In this lesson, we’re going to break down how to look like a master communicator and yes, that means our body language. Specifically, we’ll uncover common body language mistakes, what you can do to fix them, and how to develop muscle memory so that you don’t have to think about them.
...
How influential would you guess non-verbal communication is when you’re presenting a message?
If it does indeed make a big difference, what do you thi...
How might someone who has mastered on-camera performance think differently than someone who hasn’t? What gives someone confidence, charisma, and is actually energized by doing this video thing?
In this lesson, we’re going to talk about what needs to happen in our hearts and minds to become confident (without faking it), bring your best self to the screen, and ultimately make recording videos fun to make and easy to watch.
How might someone who has mastered on-camera performance think differently than someone who hasn’t? What gives someone confidence, charisma, and is actual...
What's Possible by Embracing On-Camera Performance?
Intermediate
5 Videos
13:24min
How could being on-camera, and communicating with your audience visually improve those interactions with prospects, customers, and teammates?
Also, what would the consequences be if we resisted being on camera and improving our communication?
In this lesson, we’re going to discuss what’s truly possible by embracing video and visual communication, break down the brain science behind first impressions, and I’m going to share a story with you about how this actually plays out in the re...
What's Possible by Embracing On-Camera Performance?
How could being on-camera, and communicating with your audience visually improve those interactions with prospects, customers, and teammates?
Also, wh...
How to Monitor and Measure Your Success with Social Media
Beginner
4 Videos
10:53min
Similar to your website, what happens if you only focus on short-term results vs. efforts that build on each other over time? How do you keep momentum on your social media strategy including activating your team on their own social channels in the long term? And what do you do when you have a year’s worth of social posts planned out but Facebook changes their algorithm?
In this lesson, you’ll learn how to bring together all the foundational elements of an effective social strategy and h...
How to Monitor and Measure Your Success with Social Media
Similar to your website, what happens if you only focus on short-term results vs. efforts that build on each other over time? How do you keep momentum on ...
Now that you see how much goes into a successful social media program, are you considering hiring someone to manage all of this? Maybe an agency? Maybe...an intern?
If you’re considering an intern let me ask you this - are you comfortable putting one of the most accessible, public-facing, open-to-public-comment parts of your brand in the hands of an intern?
In this lesson, you’ll learn why you cannot risk putting your brand’s social media presence in anyone’s hands except an experie...
Now that you see how much goes into a successful social media program, are you considering hiring someone to manage all of this? Maybe an agency? Maybe......
Have you run an online contest before (say, on your Facebook) and are you absolutely sure it was legal? How would you know?
In this lesson, we’ll discuss how to legally run contests on social media, how to run a successful social media contest, and things to avoid.
Resources:
IMPACT Social Contest or Illegal Lottery Quiz
Have you run an online contest before (say, on your Facebook) and are you absolutely sure it was legal? How would you know?
In this lesson, we’ll discu...
by
Stephanie Baiocchi
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