They Ask, You Answer Leadership Certification

They Ask, You Answer is a proven framework that has helped businesses all over the world! Join Marcus Sheridan, creator of the prove framework They Ask, You Answer along with Founder and CEO of IMPACT, Bob Ruffolo, as they teach you:  • ...

Bob Ruffolo  •  Level: Advanced

If you want They Ask, You Answer to succeed at your company, you need your sales team to be on board. When salespeople have a tried and true method they’ve been using for years, they’re unlikely to try something new and less certain. The...

Renee Hernandez  •  Level: Advanced

As your team grows, more and more of your time is taken up by meetings and people management. How can you effectively manage your team as it scales while getting valuable time back in your schedule for other responsibilities?  As a busin...

Kristen Pecka  •  Level: Advanced

As a They Ask, You Answer leader at your organization, you know the importance of measuring success and empowering your team. You need to make strategic decisions to build and sustain your company using They Ask, You Answer. What can som...

Connor DeLaney  •  Level: Intermediate

Growing a business can be a challenge. As a business leader, you may feel stuck on how to scale your business, develop a strategy to scale your internal processes, and keep everyone aligned on the big picture.  Founder and CEO of IMPACT...

Bob Ruffolo  •  Level: Intermediate

Your inbound marketing and sales efforts have been delivering awesome results, but are they really set up to take your business to the next level? It’s a common misconception that inbound marketing is only suited for small businesses.  ...

Chris Duprey  •  Level: Advanced

Hey Subject Matter Experts, as you can guess by the title of this course, there are 6 topics your marketing team needs your help in creating. But why do YOU need to help? Why can’t marketing just do this on their own? In this course, we...

Kevin Phillips  •  Level: Beginner

Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and uni...

Chris Duprey  •  Level: Intermediate

If you look at the most successful inbound case studies, the companies who have experienced the most significant sales and revenue growth with inbound, there is one common theme amongst them: They weren’t reliant on an agency or outsourc...

Chris Duprey  •  Level: Intermediate

Many of us have been there before: Everyone is excited about what’s possible and the promise of inbound marketing. You start creating content, sending emails, creating offers, optimizing your website — but then, as the weeks and months r...

Carina Duffy  •  Level: Beginner

In this course, we’ll examine today’s virtual marketplace, its effect on the sales process, and how to master virtual sales appointments that take less time and move more buyers to action. This course is a great fit for any sales or ser...

Myriah Anderson  •  Level: Intermediate

How do you sell in a video-first, virtual workplace? Learn how to use video in every stage of the sales process to improve engagement and increase revenue.

Myriah Anderson  •  Level: Beginner

It is critical to establish trust during your sales calls but what does that look like?  IMPACT’s Chris Duprey will explain what effective communication is, how to gain commitment to the next steps in the sales process, and how to use co...

Chris Duprey  •  Level: Advanced

If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too of...

Chris Duprey  •  Level: Intermediate