They Ask, You Answer Content Manager Certification

Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions: ...

Kevin Phillips  •  Level: Beginner

What’s the difference between content marketing, digital marketing, and inbound marketing?  In this marketing fundamentals course, we will break down the different marketing strategies and how They Ask, You Answer sets the bar higher to ...

Stephanie Baiocchi  •  Level: Beginner

Often, content managers come in with no knowledge of the industry or the company they’re joining. In order to produce content that thoroughly answers buyer questions, they need to work with experts within the company to get information —...

John Becker  •  Level: Intermediate

Imagine this: you’ve written a great blog post with the perfect keywords, you finally hit publish, and you get a message from a coworker that says they found a typo in your post. We’ve all been there. However, with some proofreading and ...

Kevin Phillips  •  Level: Advanced

You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking… “I’m not an SEO person. How am I supposed to learn everything I need to optimize my...

Jennifer Barrell  •  Level: Advanced

You understand the importance of creating great blog content, especially after reading They Ask, You Answer. You have developed a list of topics with your sales team based on buyer questions and you’re creating content that answers those...

Nicole Cimo-Holmon  •  Level: Intermediate

Creating great content is just one part of the They Ask, You Answer framework. How do you know if your content is performing? You need to learn how to set the right key performance indicators, or KPIs, and track them on a regular basis a...

Jennifer Barrell  •  Level: Advanced

How important is it to you that your business shows up on Google for relevant search queries? Extremely important, right? That question is a no-brainer. And to make it happen, you dedicate a lot of your time optimizing your website’s S...

Kevin Phillips  •  Level: Beginner