Updated: MAR 30, 2022
PRO
LearningPath

Utilizing HubSpot and the Power of Your CRM

HubSpot plays a critical role in your They Ask, You Answer success. From generating and nurturing leads for your sales team to implementing assignment selling, to attribution and ROI reporting, HubSpot is the key to more inbound leads and more inbound sales for your business. This learning path will guide you from start to finish on how to maximize HubSpot to get the results your organization is looking for. 

Here's what you'll learn:

How to generate and nurture qualified inbound leads

How to clean up and maintain your HubSpot portal

How to report on share your success using HubSpot

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4 Courses  •  6 Lessons  •  2 Recordings  •  7h 17m
1h 05m
PRO
Course

In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective. This course is a great fit for any marketing professional new to inbound marketing who i...

Carina Duffy  
1h 01m
PRO
Course

HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the owner of your company's HubSpot portal (no matter your role), you know its potential. You also likely know tha...

Carina Duffy  
25m
PRO
Lesson

Nurturing your leads via email is absolutely critical to the success of your digital sales and marketing strategies – and HubSpot is a fantastic platform for lead nurturing automation. Unfortunately, many digital marketers just like you ...

PRO
Lesson

PRO
Lesson

One of the most often overlooked parts of HubSpot is the Campaigns tool (and its associated analytics features). If you're using HubSpot to drive traffic, leads, and sales for your business, mastering its Campaigns tool will be absolutel...

1h 06m
PRO
Course

In this course, you’ll learn how to master marketing automation tools in HubSpot in order to improve contact communication, nurturing, internal processes, and more for your marketing team. This course is a great fit for any marketing pr...

Carina Duffy  
PRO
Lesson

40m
PRO
Course

You’re publishing great content and beautiful videos. People can’t say enough good things about the work you’re doing. That’s awesome — but is any of it actually working? Inbound marketing isn’t easy. To make it worth the time and effort...

Carina Duffy  
PRO
Lesson

20m
PRO
Single Recording

Day in and day out, you're busting your little booty to get revenue-generating content produced and published. As the days, weeks, and months roll by, you see the numbers tick up. You see how content is being used throughout the sales pr...

Liz Moorehead  
PRO
Lesson

Lead scoring is one of those HubSpot features that everyone loves to talk about... but is rarely ever used effectively or consistently. In this lesson, we'll dive into how to set up, validate, and actually use your scoring properties in ...

24m
PRO
Single Recording

Having a reliable sales forecast is important, but it can be really hard to actually create one. If you’ve struggled to forecast sales accurately for your company, or just know you could be doing better, this session is for you. In this ...

 

Congratulations! You've completed the HubSpot and the power of your CRM learning path!

Now that you fully understand how to leverage HubSpot at your organization, it's time to jump into the HubSpot community and share your progress and learnings from this learning path.