Updated: MAR 30, 2022
PRO
LearningPath

Creating Amazing Business Blog Content

The content you put on your website is meant to serve three audiences: 1.  Website visitors who need to learn more about their problem and trust your company to provide the solution.  2.  Prospects who may want to work with your organization and want to make sure you're the right team for the job. 3.  Your sales team, who need content to close the deal. This learning path will help you create the content you all need and make sure you understand your role in the success of your organization through their content efforts. 

Here's what you'll learn:

What it means to be a content manager at your organization

What types of content you need to be creating and how to create that content

How to collaborate with different teams across the organization to make your content as strong as it can be

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7 Courses  •  3 Lessons  •  1 Recording  •  12h 56m
2h 14m
FREE
Course

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fac...

Marcus Sheridan  
1h 10m
FREE
Course

Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions: ...

Kevin Phillips  
40m
PRO
Single Recording

No matter what industry you’re in, the key to creating undeniably profitable sales enablement content that drives traffic and leads, and closes more deals faster is the same – your sales team must be a key player in your brainstorming an...

 
1h 52m
PRO
Course

You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process — well, sucks. It’s painful trying to get information out of your team, and it takes time to write, edit, a...

Liz Moorehead  
41m
FREE
Course

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”  In...

Liz Moorehead  
1h 52m
FREE
Course

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales,...

Kevin Phillips  
1h 22m
PRO
Course

You can’t just create blog articles and not do any SEO to target your audience. As a content manager, you feel lost, confused, and you might be thinking… “I’m not an SEO person. How am I supposed to learn everything I need to optimize my...

Jennifer Barrell  
45m
PRO
Lesson

You’re ready to publish a blog article. Great! Now what? The next step is to optimize your blog for the users’ experience to help your content rank higher on search engines and reach your target audience. Kevin Phillips, the IMPACT+ Cont...

Kevin Phillips  
PRO
Lesson

When is a business blog article ready to publish? Whether you’re a content manager, a business owner, or the person in charge of creating content for your business’s website, you’ve most likely wrestled with this question several times ...

39m
PRO
Lesson

Content marketing is not only about writing great blog articles, but also about making sure you're answering the questions your audience is asking. Producing blog articles are essential to building your authority in your industry, help p...

Kevin Phillips  
57m
PRO
Course

So you hired a content manager, and you’re churning out high-quality, long-form articles on the reg, but still not seeing that killer organic traffic you need. With one of the only constants in life being Google’s algorithm updates, this...

Liz Moorehead  

Congratulations! You've completed this learning path!

It's time to get started on your content journey. Good luck!