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All Learning Paths

1h 21m
Level: Intermediate

7h 42m
PRO
Learning Path
Video is the future for companies and customers. People want to learn and share visually now more than ever and, even better, it's easier than ever to create video content. This learning path is designed to help you build a video production process that is sustainable and successful.
Level: Intermediate
Level: Intermediate

7h 17m
PRO
Learning Path
HubSpot plays a critical role in your They Ask, You Answer success. From generating and nurturing leads for your sales team to implementing assignment selling, to attribution and ROI reporting, HubSpot is the key to more inbound leads and more inbound sales for your business. This learning path will guide you from start to finish on how to maximize HubSpot to get the results your organization is looking for.
Level: Advanced
Level: Advanced

8h 52m
PRO
Learning Path
Salespeople and customers alike have to learn how to be comfortable on camera, deal with a new world of distractions in different working environments, and learn the many nuances to effectively communicating and selling through video.
Nonetheless, building a virtual selling strategy is difficult, whether you are a one-person show or have an entire sales organization making the switch. Not only do you need to know the right tools to use, but you also need to understand the major differences between in-person and virtual selling and how to do it effectively.
That’s why we’ve created this guided learning path, Building your virtual selling strategy.
Level: Intermediate
Level: Intermediate

1h 36m
PRO
Learning Path
Video is a huge part of your inbound sales and marketing strategy. However, so often we hear, "But I'm not good on camera," or, "That's not for me, someone else can do it instead." In order to build trust with your customers and prospects and become the most trusted voice in your industry, everyone at your organization must become comfortable on camera. In this learning path, Zach Basner and the IMPACT team will show you how.
Level: Beginner
Level: Beginner

4h 28m
PRO
Learning Path
In order to succeed with They Ask, You Answer, and in turn, to succeed with inbound sales and marketing, you need to make the right additions to your team to maintain and even scale your marketing and sales efforts. Not only will you need to hire the right people, but you'll also need to learn how to support the growth of these team members over time. This learning path will show you how.
Level: Intermediate
Level: Intermediate

14h 33m
PRO
Learning Path
We recommend completing the The They Ask, You Answer Core Fundamentals for All Roles learning path before moving on to the videographer-specific courses.
Level: Intermediate
Level: Intermediate

9h 19m
PRO
Learning Path
We recommend completing the The They Ask, You Answer Core Fundamentals for All Roles learning path before moving on to the content manager-specific courses.
Level: Intermediate
Level: Intermediate

5h 16m
PRO
Learning Path
Your role as a They Ask, You Answer content manager is one of the most important roles at your organization. Not only are you responsible for driving the content strategy at your organization, you're also a key component in getting your sales and marketing teams aligned and focused. This learning path will show you how.
Level: Beginner
Level: Beginner

11h 21m
PRO
Learning Path
Marcus Sheridan, author of They Ask, You Answer, has helped thousands of businesses become the most trusted voice in their industry by teaching them how to do just that. This learning path has the core They Ask, You Answer courses that are fundamental for every They Ask, You Answer Certification.
Level: Beginner
Level: Beginner

13h 05m
PRO
Learning Path
We recommend completing the The They Ask, You Answer Core Fundamentals for All Roles learning path before moving on to the leader-specific courses.
Level: Intermediate
Level: Intermediate

12h 56m
PRO
Learning Path
The content you put on your website is meant to serve three audiences:
- Website visitors who need to learn more about their problem and trust your company to provide the solution.
- Prospects who may want to work with your organization and want to make sure you're the right team for the job.
- Your sales team, who need content to close the deal.
This learning path will help you create the content you all need and make sure you understand your role in the success of your organization through their content efforts.
Level: Intermediate
Level: Intermediate

15h 50m
PRO
Learning Path
We recommend completing the The They Ask, You Answer Core Fundamentals for All Roles learning path before moving on to the sales-specific courses.
Level: Intermediate
Level: Intermediate

11h 10m
FREE
Learning Path
They Ask, You Answer is a revolutionary framework to inbound success. Broken out into 10 core components, implementing They Ask, You Answer requires full team alignment and buy-in in order to be successful. This learning path will cover each of those 10 core components and help you get started to They Ask, You Answer success.
Level: Beginner
Level: Beginner