Learn

The content you put on your website is meant to serve three audiences:

This learning path will help you create the content you all need and make sure you understand your role in the success of your organization through their content efforts. 

They Ask, You Answer is a revolutionary framework to inbound success. Broken out into 10 core components, implementing They Ask, You Answer requires full team alignment and buy-in in order to be successful. This learning path will cover each of those 10 core components and help you get started to They Ask, You Answer success. 

HubSpot plays a critical role in your They Ask, You Answer success. From generating and nurturing leads for your sales team to implementing assignment selling, to attribution and ROI reporting, HubSpot is the key to more inbound leads and more inbound sales for your business. This learning path will guide you from start to finish on how to maximize HubSpot to get the results your organization is looking for. 

Salespeople and customers alike have to learn how to be comfortable on camera, deal with a new world of distractions in different working environments, and learn the many nuances to effectively communicating and selling through video.

Nonetheless, building a virtual selling strategy is difficult, whether you are a one-person show or have an entire sales organization making the switch. Not only do you need to know the right tools to use, but you also need to understand the major differences between in-person and virtual selling and how to do it effectively.

That’s why we’ve created this guided learning path, Building your virtual selling strategy.

Video is the future for companies and customers. People want to learn and share visually now more than ever and, even better, it's easier than ever to create video content. This learning path is designed to help you build a video production process that is sustainable and successful. 

To succeed with They Ask, You Answer

Video is a huge part of your inbound sales and marketing strategy. However, so often we hear, "But I'm not good on camera," or, "That's not for me, someone else can do it instead." In order to build trust with your customers and prospects and become the most trusted voice in your industry, everyone at your organization must become comfortable on camera. In this learning path, Zach Basner and the IMPACT team will show you how. 

Your role as a They Ask, You Answer content manager is one of the most important roles at your organization. Not only are you responsible for driving the content strategy at your organization, you're also a key component in getting your sales and marketing teams aligned and focused. This learning path will show you how. 

In order to succeed with They Ask, You Answer, and in turn, to succeed with inbound sales and marketing, you need to make the right additions to your team to maintain and even scale your marketing and sales efforts. Not only will you need to hire the right people, but you'll also need to learn how to support the growth of these team members over time. This learning path will show you how.