You have done all the right things - set company goals, promoted a management level between you and the frontline staff and clearly communicated your company's goals. Yet something's not working. Your staff aren't fired up about the goals and you and/or just a handful of people feel the weight of hitting them. You're not alone. IMPACT once faced this same problem, and its COO, Brie Rangel, helped get the organization on the other side of it. In this session, you will learn how making a simple tweak to your organizational design can have a big impact on reaching your goals by empowering your team to own them and move the company forward in lock-step.

Creative strategy can feel like an elusive concept when you’re in the weeds of growing your business. Join Design Pickle’s Director of Demand Generation, Jen Osgood, as she breaks down the myths around the creative process and provides insights on how you can better connect with your buyers, build a memorable brand, and create sustainable processes geared towards growth. Plus, get a behind-the-scenes look at how Design Pickle scaled from a pickle cart to the real-life Pickle Suit Guy (yep, you read that right).

As business leaders, we have all heard the little voice in our head saying -- "I know there is an easier way to do this". We don't often explore it further because we just don’t have enough time. Sadly, this results in stunting business growth. Join us to learn must-know tech tips from Daleele Alison, CEO of RooksDM. Daleele will share the secrets that he uses to help his clients scale their businesses. You will walk away knowing how to become more efficient by breaking down silos, finding gaps in business processes, analyzing your tech stack, and using automation to increase capacity.

Your sales and marketing team members are smart, ambitious, and hard-working. They should just be able to get on with it, right? Well, what my organizational experience over the past 20 years has taught me is that senior leaders have a very specific and critical role to play if we want to build and create high-performing digital sales and marketing teams. In the past 18 months here at IMPACT I’ve clocked up over 500 hours of leadership coaching and consulting and as a result, I’ve witnessed exactly what successful seniors leaders are doing to transform their organization’s culture. In this session, Chris Marr will share with you what he believes leaders should be doing more of to empower, elevate, and enable high-performing sales and marketing teams.

It’s 2021 and buyers want to control the sales process. Regardless of your business or industry, you have to adapt to the way buyers want to make purchases now. So what does it mean for you? Find out exactly how you can optimize your buyer’s experience with self-selection, pricing tools, and more so you can lead a more successful sales team. And ultimately, a more profitable business.

More than most, Daniel Marcos understands the struggles of leading a business. Whether it be feeling lonely and uncertain in the face of challenge, handling tons of stress, or not knowing how to seize opportunities, Daniel has faced them all. That’s why he came up with his book Impact X... How the world's top companies have 10x impact with less stress. Impact X is a framework that will show you how to keep growing your company and still enjoy the ride.

With recent advancements in event technology, brands and marketers now have increased visibility into attendee insights and activities that can be used for actionable growth strategies that move the needle.

Video has emerged as a go-to content format for many marketing and sales teams in the digital-first world. It's a powerful way to educate prospects and to connect on a more personal level. But when it comes to using video strategically in your sales and marketing programs, there are still many questions around how to use it effectively, how to scale video content creation, and how to make it an integrated part of your content culture. Join Tyler Lessard, Chief Video Strategist and co-author of The Visual Sale, to learn the top trends for video in a digital business world. Discover the latest benchmarks for video content creation and publishing, best practices for the types of videos to prioritize, and key market trends for video technology.

You have a plan for sales, marketing, finance, operations, and every other important part of your company. What’s your culture plan? In this session, you’ll learn how to turn your culture into a strategic advantage by building and deploying a simple, but powerful “culture operating system” for your business.

In business, leaders are expected to design quarterly, annual and long-term plans that are driven by key performance indicators. Further, most leaders in an organization have gathered for at least a workday to ruminate on the organization’s purpose, mission and core values. If we know this planning is critical in business, why don’t we do it in our lives? What key metrics drive your day-to-day? What goals have you set for yourself this year? Are they aligned to your purpose? At your core, what do you value? Is that reflected in your actions and relationships? By the end of the eye-opening experience, you will have these answered and more, with a plan broken down to the day on how to live life at your highest capacity.

In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This live conversation with Verne Harnish and Andy Bailey will set the stage for the day and give you insight into Scaling Up and how it applies to your business.