YouTube Viewership on Connect TV is up

Posted November 6, 2020 in
Video Video
Check out this article talking about the devices people are watching YouTube from. While mobile continues to be the top performer, connected TV is gaining ground! 

Based on this info, I'm curious to hear your thoughts on these questions: 

  • Does this change your approach to content creation? Typically, when we're making videos for platforms like this, shorter was considered better. But with Connect TV mimicking the experience of traditional viewing habits, should we change the way we approach creating video content? 

  • Do you watch YouTube videos on connected TV? I know I do! 

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Connor DeLaney
I still find myself watching YouTube videos almost exclusively on my laptop. However, I almost exclusively go and watch videos on other social platforms from my phone. I'm thinking I may have to try out Connect TV!
Lindsey Schmidt
Connor DeLaney we use ConnectedTV at my house specifically to watch long-form content. What comes to mind for me is day-in-the-life vlogs for the CrossFit athletes we love, and one of our favorite TV shows, the Wine Show was doing live broadcasts during the pandemic called the Wine Show At Home. While we were locked down, it became our appointment viewing habit for the days it aired :) 
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Ken Carson
I absolutely watch YouTube on my TV.  Anything over about 10 minutes and is semi-educational is a much better experience on the big screen.  
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Chris Wager
Yeah I almost exclusively put on YouTube in place of regular TV on my TV. I usually only put something on when I am eating and the short nature of the content makes it easy to not get sucked into something after I am done eating. 

It's not a bad idea to think of YouTube content as potential TV replacement content. With the ease of use of editing programs and capabilities I think we can really create some great movie quality stuff to entertain people like traditional TV while promoting our brands.
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